WiseAlpha say they are an award-winning online investment platform that liberates a multi-trillion-dollar market for the masses.
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WiseAlpha Review
Name: WiseAlpha
Description: WiseAlpha is an online investment platform that enables UK investors to invest in fractional corporate bonds. Its aim is to make bonds – which traditionally were only accessible to large institutional investors due to high minimum transaction levels (£100k+) – more accessible to private investors.
Summary
For those looking for more adventurous bond investments, WiseAlpha lets you invest in bonds with high minimum deposits you wouldn’t ordinarily be able to access.
Pros
- Extensive high-yield bond access
- Good educational material
- Easy to use
Cons
- OTC product
- No FSCS coverage
- For sophisticated investors only
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Pricing
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Market Access
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Online Platform
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Customer Service
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Research & Analysis
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Overall
4WiseAlpha Alternatives
For those looking to invest in corporate bonds, there are a number of alternatives to WiseAlpha.
One alternative is the London Stock Exchange’s Order Book for Retail Bonds (ORB). This is a platform for investing in UK fixed income securities. More than 60 gilts and over 100 corporate bonds (tradable in denominations of £1,000 or similar) are available for trading on the electronic order book.
Another alternative is Hargreaves Lansdown. It currently offers access to several hundred corporate bonds issued by companies such as HSBC Holdings, Marks & Spencer Group, and National Grid. Many are only available over the phone, however. Saxo Markets is another broker that offers exposure to bonds. It currently offers access to more than 5,000 government and corporate bonds in Europe, US, Asia, Middle East and Latin America digitally.
| Bond Broker | Bonds Available | Bond Dealing Commission | Bond Account Fee | GMG Rating | More Info |
|---|---|---|---|---|---|
 | 1m+ | 0.1% to 0.015% depending on volume | £0 | Visit Broker Capital at Risk |
|
 | 4,500 | 0.2% to 0.05% on Government bonds depending on account type | 0.12% or 0.08% for VIP accounts | Visit Broker Capital at Risk |
|
 | 10,000+ | £11.95 (or £5.95 if more than 20 deals done in previous month) | 0.45% capped at £45 per annum | Visit Broker Capital at Risk |
|
 | 10,000+ | £7.99 or £3.99 for "Super Investors" | £4.99 a month | Visit Broker Capital at Risk |
|
 | 5,000+ | £9.95 (or £4.95, if you do 10 or more online deals in the previous month) | 0.25% capped at £3.50 per month | Visit Broker Capital at Risk |
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
