eCommerce retailers are thriving during the pandemic. Listed online companies are reporting amazing sales growth, leading to some spectacular rallies. Should investors look to buy into some of the world's leading eCommerce companies when opportunities arise or is it too late?
Why invest in online retailers?
The pandemic has completely changed consumer behaviour. Physical shopping is all but impossible during lockdowns. As a result, consumers are tapped into online shopping. Some estimated that eCommerce in the UK rose by more than 30% during 2020 (see below).
Chart 1 Value of online retail sales in the UK
Source: Statistica.com
This new eCom...