WiseAlpha Customer Reviews
Tell us what you think of this provider.
WiseAlpha platform
Very easy to use platform to enable access to a wide range of U.K. debt instruments with a reasonable management fee.
A top rate company
I am very impressed by the service I get from Wise Alpha. They handle my bond investments and ISAs since shortly after their inception and I’ve never had any issues with either their service nor the investments I’ve made through them. The staff are always knowledgeable, friendly and very helpful and prompt in dealing with any queries I may have.
Unique and great alternative investment option
WiseAlpha is a great choice for investors looking to diversify their portfolio beyond stocks and ETFs. By providing access to corporate bonds in a flexible and affordable way, the platform empowers more people to benefit from fixed-income investing. Whether you’re seeking regular interest payments or a lower-risk alternative to equities, WiseAlpha is a strong contender in the world of modern investing. I have started investing recently and would highly recommend them.
A great alternative to equities
Innovative finance ISA – Really like the robowise feature and ability to diversify portfolio away from equities.
Great way to diversify
Great way to diversify risk across different products/classes. Wisealpha opens up new opportunities that wouldn’t normally be available to those without big wads of £.
Team very helpful.
Fantastic investment option
Very easy to create a diverse portfolio of Corporate Bonds based on my own view of the market. Easy to access, low initial investment value to learn and a Bonds Academy to ensure your making educated decisions.
Expert and super quick customer service on top of a great product
My wife, son and I have ISA and Investment accounts for WiseAlpha fractional bonds – we must be 5 years in.
Returns have been great, the website and app are super clear and WiseAlpha has provides great education and customer support.
Could not recommend more – what a great company, product and team!
Innovation at its best.
An innovative fintech platform which delivers a great service. It is easy, quick and well supported by the Wisealpha team. A great initiative which will challenge many savings accounts by the returns that can be made. Particularly impressed by the extensive range of bonds that are available. Proud to say I’m a loyal supporter and investor since the early days.
Finally The Bond Market Is Open To All Of US!
I hold a sterling investment account with WiseAlpha which is a dream to manage. The platform is easy to use and friendly. As an early adopter I’m impressed how the site has expanded and I imagine that this application will become fully embraced by the pubic at large when it is appreciated what returns can be made by lending money to household names thereby minimising risk for highly competitive returns.
Unique investment platform.
A great and informative way to get corporate bonds on a small or large scale depending on your budget.
Great to see that an ISA has been introduced to the platform.
Looking to enjoy my investments grow over time, also there’s great customer service.
WiseAlpha Expert Review
WiseAlpha Expert Review: Best Bond Broker 2025
Provider: WiseAlpha
Verdict: WiseAlpha is an online investment platform that enables UK investors to invest in fractional corporate bonds. Its aim is to make bonds – which traditionally were only accessible to large institutional investors due to high minimum transaction levels (£100k+) – more accessible to private investors.
Is WiseAlpha a good bond broker?
WiseAlpha won “Best Bond Broker” in the 2025 Good Money Guide Awards.
For those looking for more adventurous bond investments, WiseAlpha lets you invest in bonds with high minimum deposits you wouldn’t ordinarily be able to access.
Pros
- Extensive high-yield bond access
- Good educational material
- Open to retail and sophisticated investors
Cons
- OTC product
- No FSCS coverage
- Higher risk than listed bonds
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Pricing
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Market Access
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Online Platform
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Customer Service
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Research & Analysis
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Overall
4
WiseAlpha Launches Gilt Investing (UK Government Bonds) With 0% Service Fees
Fractional bond investment platform WiseAlpha now lets customers buy Gilts with 0% service fees. This is a reduction from the previous annual service fee of 0.2%. However, WiseAlpha does charge a 0.25% early sales fee for selling a bond prior to it reaching maturity. WiseAlpha also offers Rolling Gilts, a tax-efficient automatic investing solution for
WiseAlpha launches “first ever” High-Yield corporate bond ISA
Bond trading platform WiseAlpha has launched a High-Yield Corporate Bond Innovative Finance Individual Savings Account (IF ISA). The new product allows users of the platform, which allows retail traders to directly trade in fractions of corporate bonds, to make tax-free gains on their investments in high-yield bonds. Like standard ISAs, IF ISAs allow savers to
WiseAlpha SSAS Launch targets company execs on bond platform
WiseAlpha, a start-up investment platform which offers retail investors access to fractions of corporate bonds, has launched its own Small, Self-administered Pension Scheme (SSAS) service. Readers interested in trading fractional bonds can open a WiseAlpha SSAS by downloading and completing an application form off the firm’s website. A SSAS is a pension trust set up
WiseAlpha’s latest crowdfunding round surpasses £350,000 target
WiseAlpha, a start-up digital marketplace for corporate bonds, has shot past its current crowdfunding target of £350,000. The company has raised £412,430 so far on Crowdcube, or 117% of its target for the funding round. Investors in the round will be issued equity convertibles, with shares in the company issued at a future date. In
Fractional Bond Investing With Rezaah Ahmad CEO of WiseAlpha
Bonds are all the rage at the moment and can be an excellent addition to anyone’s portfolio. However, compared to mainstream investments they often get overlooked as you have traditionally needed big pockets to get involved. WiseAlpha has been pioneering the concept of fractional investing making corporate bonds more accessible. As it’s been nearly five
WiseAlpha raises another £1m via crowdfunding site Seedrs
WiseAlpha, a fintech startup dedicated to fractional bond trading and ownership has announced a new fundraising round, via the crowdfunding platform Seedrs. Unlike equities bond markets are not easily accessible to retail investors. Bonds are often denominated in units of 100,000 dollars, pounds or euros and bond issuers have traditionally focused on institutional investors, rarely
Rezaah Ahmad, CEO of WiseAlpha explains how and why his platform allows private clients to invest in previously unattainable high-yielding corporate bonds
Life is pretty unfair really. All the (seemingly) best stuff is reserved for people with the most money. And finance is no different. If you’re taking out a massive mortgage for an eight-bed, detached mansion on a private estate you can borrow at interest rates that are lower than for an ex-local studio flat. When
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
To contact Richard, please ask a question in our financial discussion forum.
