WiseAlpha Customer Reviews
Tell us what you think of this provider.
Great diversifier
Great way to access corporate bonds. To diversify my portfolio and earn attractive interest rates.
Simple, intuitive, value
The corporate bond market remains extremely difficult for everyday investors to access, I certainly did not believe I could invest in this asset class until WiseAlpha. It’s reliable, clear and simple to use in terms of corporate bonds with a good range of companies that you can diversify you portfolio with. Exactly what investors of all stages should want if you are looking to allocate a small section of your portfolio to high yielding bonds.
Great way to save and grow wealth
Intuitive platform. Access to lots of different bonds. ISA options fior tax efficiency and automated solutions available too.
Amazing platform
I have a bond investing ISA with wisealpha and they are a brilliant platform which enables me to see returns of 10%+
Bonds for all
Easy to add bonds to your investment portfolio with tax free options available. Professional investors like pension funds directly hold bonds and with Wisealpha you can too.
Great and easy product to use.
WA has great investment opportunities and a really easy UI to direct you around. I am really impressed with it.
Since 2018
I have been an investor in corporate bonds with WiseAlpha since 2018. I am fully satisfied with their bonds on offer, and client services. Fully recommend
A Simple & Affordable Way of Investing in Bonds & Gilts
Now WiseAlpha has an IF-ISA, this is my account of choice for tax free investments. I’m not exactly a high roller, but the site allows investments from £100 into bonds, and then smaller top ups against the bonds later.
WiseAlpha
Great investment idea!
A great offering
WiseAlpha gives superb access to an asset class that’s difficult to reach for most investors. The platform is intuitive, and the range of investments is excellent, from solid investment-grade bonds to more risky subordinated debt, allowing investors to build a portfolio that suits their goals (or the platform can do it for you). A WiseAlpha account should be part of every investor’s toolkit.
Disruptor!
Finally able to invest in corporate bonds being a retail investor.
Very good customer service
I have a standard account with WiseAlpha and find that the website is pretty straightforwrd, notification of payments etc. is reliable and customer service very responsive. Logging in is occasionally difficult as it alwys requires an SMS which on odd occasions can take far longer than desirable although this seems to have been getting better recently
Bond innovator and now ISAs
I have held an assortment of GBP and Eur bonds with Wisealpha since 2017, and in the last year, their robo bond portfolio. Remarkable evolution in recent years with ISA option and the ability for internal transfers of existing accounts.
Whenever required, customer service has always been excellent.
Great way to gain above average yields
WisaAlpha continues to deliver high street busting yields, as part of my investment portfolio strategy its my long term mid risk provider. Would be great to see an app version.
A great platform modern and…
A great platform modern and fun with good returns
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Complex to understand charges
Complex to understand charges
Fairly long experience trading bonds,…
Fairly long experience trading bonds, fairly expensive dividend share
Very Good
Very Good
4/5
WiseAlpha Expert Review
WiseAlpha Expert Review: Best Bond Broker 2025
Provider: WiseAlpha
Verdict: WiseAlpha is an online investment platform that enables UK investors to invest in fractional corporate bonds. Its aim is to make bonds – which traditionally were only accessible to large institutional investors due to high minimum transaction levels (£100k+) – more accessible to private investors.
Is WiseAlpha a good bond broker?
WiseAlpha won “Best Bond Broker” in the 2025 Good Money Guide Awards.
For those looking for more adventurous bond investments, WiseAlpha lets you invest in bonds with high minimum deposits you wouldn’t ordinarily be able to access.
Pros
- Extensive high-yield bond access
- Good educational material
- Open to retail and sophisticated investors
Cons
- OTC product
- No FSCS coverage
- Higher risk than listed bonds
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Pricing
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Market Access
(4)
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Online Platform
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Customer Service
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Research & Analysis
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Overall
4
WiseAlpha Launches Gilt Investing (UK Government Bonds) With 0% Service Fees
Fractional bond investment platform WiseAlpha now lets customers buy Gilts with 0% service fees. This is a reduction from the previous annual service fee of 0.2%. However, WiseAlpha does charge a 0.25% early sales fee for selling a bond prior to it reaching maturity. WiseAlpha also offers Rolling Gilts, a tax-efficient automatic investing solution for
WiseAlpha launches “first ever” High-Yield corporate bond ISA
Bond trading platform WiseAlpha has launched a High-Yield Corporate Bond Innovative Finance Individual Savings Account (IF ISA). The new product allows users of the platform, which allows retail traders to directly trade in fractions of corporate bonds, to make tax-free gains on their investments in high-yield bonds. Like standard ISAs, IF ISAs allow savers to
WiseAlpha SSAS Launch targets company execs on bond platform
WiseAlpha, a start-up investment platform which offers retail investors access to fractions of corporate bonds, has launched its own Small, Self-administered Pension Scheme (SSAS) service. Readers interested in trading fractional bonds can open a WiseAlpha SSAS by downloading and completing an application form off the firm’s website. A SSAS is a pension trust set up
WiseAlpha’s latest crowdfunding round surpasses £350,000 target
WiseAlpha, a start-up digital marketplace for corporate bonds, has shot past its current crowdfunding target of £350,000. The company has raised £412,430 so far on Crowdcube, or 117% of its target for the funding round. Investors in the round will be issued equity convertibles, with shares in the company issued at a future date. In
Fractional Bond Investing With Rezaah Ahmad CEO of WiseAlpha
Bonds are all the rage at the moment and can be an excellent addition to anyone’s portfolio. However, compared to mainstream investments they often get overlooked as you have traditionally needed big pockets to get involved. WiseAlpha has been pioneering the concept of fractional investing making corporate bonds more accessible. As it’s been nearly five
WiseAlpha raises another £1m via crowdfunding site Seedrs
WiseAlpha, a fintech startup dedicated to fractional bond trading and ownership has announced a new fundraising round, via the crowdfunding platform Seedrs. Unlike equities bond markets are not easily accessible to retail investors. Bonds are often denominated in units of 100,000 dollars, pounds or euros and bond issuers have traditionally focused on institutional investors, rarely
Rezaah Ahmad, CEO of WiseAlpha explains how and why his platform allows private clients to invest in previously unattainable high-yielding corporate bonds
Life is pretty unfair really. All the (seemingly) best stuff is reserved for people with the most money. And finance is no different. If you’re taking out a massive mortgage for an eight-bed, detached mansion on a private estate you can borrow at interest rates that are lower than for an ex-local studio flat. When
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
To contact Richard, please see his Invesdaq profile.
