WiseAlpha Customer Reviews
Tell us what you think of this provider.
It investing is fun this is it!
A great company with a modern feel about it offering great products and returns to match.
It just makes invsetment in bonds and stocks so easy. Ratchet is a superb tool
My only criticism is the website…
Unique product
WiseAlpha offer a great opportunity to access the Corporate bond market by offering fractional bonds. I have been using them for years and am very pleased with them. The software is excellent and offers a lot of features lacking in the software provided by the Equity market providers.
Making the corporate bond market accessible to all
Thus far I have a IFISA into which I have transferred previous years’ ISA balances and this provides me, as a high-rate taxpayer, with an excellent way of getting a higher and relatively low risk return on my capital; you know exactly what you are going to get if you hold your bond to maturity as long as the company doesn’t default. I chose to make my own selection of bonds though the platform will do that for you should you wish according to your risk tollerance. Fees seem reasonable and reduce as a percentage of funds invested as you increase the size of your portfolio.
Would be even better if interest was paid on any cash balance.
Easy to use platform for investing in corporate bonds
Great Investments Made Easy
I really like being able to invest in the Bond market with WiseAlpha because it is so easy to manage my investments.
Fractionalised high-yield bonds in ISA & SIPP
Access to wide range of fractionalised high-yield corporate bonds. Now available in ISA and SIPPs. Excellent way to diversify and derisk your portfolio.
Great platform UX and customer service
Bond yields
Great opportunities given access to all range of investments for everyone with clear financial plans
Innovative provider opening up the bond market to retail investors
WiseAlpha is the first provider (as far as I am aware) offering retail investors access to corporate bonds, which traditionally have been restricted to institutional investors only. With their recent introduction of the IFISA, this has become a great tool in the slightly more sophisticated retail investor’s toolbox. It is great for diversifying and gives you more control compared to a broad ETF. Their platform is quite simple and intuitive to use which is good for first time bond investors, but I think a bit more functionality would be welcomed. Customer service is responsive and helpful. Overall, quite pleased with the offering.
One suggestion would be to create a research hub where each bond issuer would be analysed in more details (e.g. historical financials, ratios, KPIs, breakdown of debt outstanding) – things you would easily find on Google/Yahoo Finance (but a lot of bond issuers are not public companies). For rated bonds, it would be great to have easy access to rating agencies reports.
IFISA available
Now that the IFISA is available I’m making full use of WiseAlpha. Over the past three years I’ve kept my investment low to avoid taxation. It’s allowed me to become familiar with the fractional bond market and get a feel for the terms and returns available. An interesting addition to my investments.
Be you own Fixed Income Manager
An easy to use and intuitive platform that enable you to access the institutional bond market through fractional bonds and materially increase the yield not normally available to retail investors. Happily investing and banking coupons since 2018
WiseAlpha Expert Review
WiseAlpha Expert Review: Best Bond Broker 2025
Provider: WiseAlpha
Verdict: WiseAlpha is an online investment platform that enables UK investors to invest in fractional corporate bonds. Its aim is to make bonds – which traditionally were only accessible to large institutional investors due to high minimum transaction levels (£100k+) – more accessible to private investors.
Is WiseAlpha a good bond broker?
WiseAlpha won “Best Bond Broker” in the 2025 Good Money Guide Awards.
For those looking for more adventurous bond investments, WiseAlpha lets you invest in bonds with high minimum deposits you wouldn’t ordinarily be able to access.
Pros
- Extensive high-yield bond access
- Good educational material
- Open to retail and sophisticated investors
Cons
- OTC product
- No FSCS coverage
- Higher risk than listed bonds
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Pricing
(4)
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Market Access
(4)
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Online Platform
(4)
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Customer Service
(4)
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Research & Analysis
(4)
Overall
4
WiseAlpha Launches Gilt Investing (UK Government Bonds) With 0% Service Fees
Fractional bond investment platform WiseAlpha now lets customers buy Gilts with 0% service fees. This is a reduction from the previous annual service fee of 0.2%. However, WiseAlpha does charge a 0.25% early sales fee for selling a bond prior to it reaching maturity. WiseAlpha also offers Rolling Gilts, a tax-efficient automatic investing solution for
WiseAlpha launches “first ever” High-Yield corporate bond ISA
Bond trading platform WiseAlpha has launched a High-Yield Corporate Bond Innovative Finance Individual Savings Account (IF ISA). The new product allows users of the platform, which allows retail traders to directly trade in fractions of corporate bonds, to make tax-free gains on their investments in high-yield bonds. Like standard ISAs, IF ISAs allow savers to
WiseAlpha SSAS Launch targets company execs on bond platform
WiseAlpha, a start-up investment platform which offers retail investors access to fractions of corporate bonds, has launched its own Small, Self-administered Pension Scheme (SSAS) service. Readers interested in trading fractional bonds can open a WiseAlpha SSAS by downloading and completing an application form off the firm’s website. A SSAS is a pension trust set up
WiseAlpha’s latest crowdfunding round surpasses £350,000 target
WiseAlpha, a start-up digital marketplace for corporate bonds, has shot past its current crowdfunding target of £350,000. The company has raised £412,430 so far on Crowdcube, or 117% of its target for the funding round. Investors in the round will be issued equity convertibles, with shares in the company issued at a future date. In
Fractional Bond Investing With Rezaah Ahmad CEO of WiseAlpha
Bonds are all the rage at the moment and can be an excellent addition to anyone’s portfolio. However, compared to mainstream investments they often get overlooked as you have traditionally needed big pockets to get involved. WiseAlpha has been pioneering the concept of fractional investing making corporate bonds more accessible. As it’s been nearly five
WiseAlpha raises another £1m via crowdfunding site Seedrs
WiseAlpha, a fintech startup dedicated to fractional bond trading and ownership has announced a new fundraising round, via the crowdfunding platform Seedrs. Unlike equities bond markets are not easily accessible to retail investors. Bonds are often denominated in units of 100,000 dollars, pounds or euros and bond issuers have traditionally focused on institutional investors, rarely
Rezaah Ahmad, CEO of WiseAlpha explains how and why his platform allows private clients to invest in previously unattainable high-yielding corporate bonds
Life is pretty unfair really. All the (seemingly) best stuff is reserved for people with the most money. And finance is no different. If you’re taking out a massive mortgage for an eight-bed, detached mansion on a private estate you can borrow at interest rates that are lower than for an ex-local studio flat. When
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
To contact Richard, please ask a question in our financial discussion forum.
