WiseAlpha say they are an award-winning online investment platform that liberates a multi-trillion-dollar market for the masses.
Customer Reviews
A great platform modern and…
A great platform modern and fun with good returns
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A great platform modern and…
A great platform modern and fun with good returns
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Complex to understand charges
Complex to understand charges
Fairly long experience trading bonds,…
Fairly long experience trading bonds, fairly expensive dividend share
Very Good
Very Good
4/5
3/5
Pros:
Bonds
5/5
Pros:
access to bond market
Cons:
include an app, provide ISA wrapper support
3/5
Pros:
Bot
5/5
5/5
4/5
Pros:
Access to bonds
5/5
Pros:
Access to a unique investment product.
Cons:
Offer ISAs.
4/5
Cons:
Yes
5/5
Pros:
Uniqueness
5/5
5/5
Pros:
Smart
Cons:
Better app
5/5
Pros:
Simplicity
Cons:
Perfect as is
4/5
Pros:
Speed
Cons:
ƒñÀÔÇìÔÖÇ´©Å
5/5
5/5
5/5
Pros:
Access to bonds, good training course and range of bonds to trade
5/5
5/5
Pros:
Easy to invest, never a problem, easy to speak to an agent, brilliant service.
Cons:
Nothing
5/5
Pros:
Ease of use
Cons:
Broader selection of bonds
1/5
Pros:
Different
Cons:
Nothing
5/5
Pros:
Best selection of bonds
Cons:
Provide ISA/LISA
5/5
Pros:
Unique access to corporate bonds
Cons:
Greater choice of Euro denominated bonds
5/5
Pros:
Excellent fractional product. Unique.
5/5
5/5
Pros:
Easy Access to Fixed Income market. Platform is good.
5/5
5/5
5/5
Pros:
Access to bond
Cons:
none
5/5
Pros:
Access to products
5/5
Pros:
Risk diversification
Cons:
Nothing
5/5
Pros:
The only company that I can buy these fantastic bonds
Cons:
They are already doing a great job
5/5
Pros:
Easy to use
Cons:
Develop an app
5/5
Pros:
Fractional bonds! Thanks for making them accessible to the public.
5/5
Pros:
Transparent, easy to use. Robowise
Cons:
Apply a monthly top up option. Better marketing and increased refer a friend fees
5/5
Pros:
simplicity
5/5
Pros:
Trade bonds in smaller sizes
5/5
Pros:
Only way to by bonds as consumer
Cons:
improve website
5/5
Pros:
Unique niche market.
5/5
Pros:
Access to high-yield corporate bonds, can buy fractional bonds
Cons:
Provide mobile app
5/5
Pros:
Security
5/5
Pros:
Asset class offered
Cons:
Can’t think of anything
5/5
Pros:
Specialised product for general public
5/5
5/5
Pros:
Access investments that would not usually be available
5/5
Pros:
Provides access to an asset class I could not otherwise invest in (directly)
Cons:
Better news feed
3/5
5/5
5/5
Pros:
Access to corporate bonds on an innovative platform
Cons:
Bring back the offer of ISAs
5/5
Pros:
Good income stream
Cons:
Sell my equity holdings that I ended up with
5/5
Pros:
Access to a new class of asset
Cons:
Nothing – they are brilliant
5/5
Pros:
Innovative option and access to an otherwise closed market
Cons:
More people getting access to the marketplace
5/5
Pros:
Easy to use platform
Cons:
none
5/5
Pros:
The only provider in this area.
Cons:
Market more.
5/5
Pros:
Ease of use
5/5
Pros:
It’s opened up the corporate bond market to me, where I would’ve been excluded because I don’t have 100k spare to invest in one company
Cons:
More different companies, preferably ESG
5/5
5/5
Pros:
Content, platform, app, fees combined
Cons:
Chart of historical value
5/5
Pros:
Great platform for otherwise inaccessible investments
5/5
Pros:
Innovative player allowing access to institutional market
Cons:
Broaden offering
5/5
Pros:
Great service
Cons:
More bonds on the market
5/5
Pros:
Returns
4/5
5/5
Pros:
access to market wouldnt have otherwise
Cons:
offer isa
5/5
Pros:
Its revolutionary idea and the possibility to invest in single name high yield bonds
5/5
Pros:
Ease of use of platform
Cons:
Nothing
5/5
5/5
Pros:
Everything
Cons:
No idea
4/5
Pros:
Innovation
Cons:
Less clunky
5/5
5/5
Pros:
Wide range of offerings with clear transparency
Cons:
Nothing
5/5
5/5
Pros:
Wide choice of bonds and easy to deal with
5/5
Pros:
Easy to manage
Cons:
None
5/5
Pros:
Access to high yield bond with no minimum
5/5
Pros:
Easy to use platform and only place to buy bonds
Cons:
Develop the app quicker
5/5
5/5
5/5
3/5
5/5
Pros:
Access to otherwise undemocratic bond market
Cons:
Wider market access
4/5
Pros:
bond options
Cons:
N/A
5/5
Pros:
access to the bond market
Cons:
Larger customer base and more company debt. Website now looking good, time to get more companies on it and advertise!
3/5
Pros:
Different type of product offering gives an alternative to fund investment
Cons:
Bigger range of products
5/5
Pros:
IFISAs
Cons:
Wider market
3/5
Cons:
no opinion
5/5
Pros:
Great offering
Cons:
increase bonds universe
3/5
2/5
Cons:
confusing website and reports
5/5
Pros:
good returns
Cons:
Wider ranger of bonds
4/5
Pros:
fractional bonds
Cons:
more companies bonds
5/5
Pros:
access to bonds not available for everyone before
Cons:
n/a
3/5
Pros:
Bond market access
Cons:
Make it easier to understand
3/5
Pros:
very good but every investment start from £100.00
Cons:
allow a minimum buy from £10.00 not very investments on website from £100.00
5/5
Pros:
New
5/5
Pros:
access to bonds
Cons:
access to bonds
5/5
Pros:
Opened up a new and important investment category to retail investors
Cons:
Mobile apps
3/5
Pros:
Not sure
Cons:
Better app
5/5
Pros:
Robowise, allows portfolio diversification
Cons:
More bonds
2/5
2/5
5/5
Pros:
Unique product for access to bond market
Cons:
And API and ISA
4/5
5/5
Pros:
Ease of use
5/5
Pros:
A real niche in the market, an uncovered gem when it comes to investing
Cons:
More payment options, DD set up etc
4/5
3/5
Pros:
Not sure…
Cons:
Better platform
4/5
Pros:
Ease of use
Cons:
More addition of bonds
4/5
Pros:
Easy platform
5/5
Pros:
Unique asset class
Cons:
Add ISA
5/5
5/5
Pros:
Product offer
2/5
Pros:
No thoughts
Cons:
Better education of bonds
Guillaume @ 03/25/2020 06:22
Great way to diversify your portfolio! It’s great being able to access corporate bonds at a fraction of the minimum ticket size usually required by wealth managers.
I’ve been using WiseAlpha’s platform for over 2 years now and can absolutely recommend the product! The team is first-class too, very responsive and customer-focused.
simon @ 03/18/2020 01:43
I was fed up with low interest rates on savings accounts and came across this platform and gave it a go. Haven’t looked back and I think it’s a great concept. Definitely recommend it.
Oliver W @ 03/23/2020 09:23
Definitely recommend this platform – I find it very easy to use and accessible. They provide a great investment service and when I’ve needed them, the customer service has been great too.
Vin Chinnaraja @ 05/13/2019 12:45
At last we do not have to rely on paltry interest on savings for income. It is also liberating that we can invest in corporate bonds for income without having to commit a significant amount of money.
Platform is easy to use and I have already been recommending friends and family onto the platform.
Anil @ 05/09/2019 09:15
Highly recommend, everything I asked for and more!
dan @ 05/01/2019 10:57
Absolute game changer
Timi @ 05/01/2019 07:44
Great for Investing Beginners
damon kendrick @ 04/30/2019 04:40
it has offered what one would normally not be, a platform to invest in all sorts of bonds from new as well as existing SME’s. Excellent service.
Radu Acsinia @ 04/30/2019 02:18
Excellent platform that provides easy and convenient access to a very lucrative market.
Andrei @ 04/29/2019 05:46
Great investment opportunities as the platform gives you access to premium corporate bonds with nice returns.
Remy @ 04/29/2019 09:20
In todayÔÇÖs overcrowded and complicated fintech market WiseAlpha cuts through the noise and complexity to offer an easy as you like investing platform. IÔÇÖd recommend for all consumers.
Tiago @ 04/30/2019 07:17
Business model wise I consider it to be very good. It allows to have access to corporate bonds that would not be possible for the typical investor. The possibility to automatically diversify is also very welcoming.
I would like to see a new mobile app in the future.
Sam Ponniah @ 04/29/2019 03:13
Absolutely fantastic company, recommend highly!
James @ 04/29/2019 03:38
What a great idea! Loved it and will recommend to friends
Stephen @ 04/29/2019 02:28
WiseAlpha allows small retail investors to easily invest in quality corporate bonds, which I believe offers better rates and relative credit risk than other debt investment platforms (e.g. P2P lending). Customer service has been great when I’ve spoken to them, it’s ISA-ready, and user experience is very good. Highly recommended.
Kate McGeever @ 04/29/2019 12:34
Highly recommend, a simplistic and user-friendly platform which has allowed me to grow my investment portfolio. Everything is clearly outlined and it is reassuring to know support is at the end of the phone, without the ridiculous wait-times that other, lesser customer focused companies seem to put their clients through!
JP Grace @ 04/29/2019 11:29
The platform has allowed me to build a diverse portfolio of corporate bonds, without having to opt for the low return, high fee unit trusts available in the market. Easy to use website and quick and helpful responses on the occasions I have had questions about the product.
Tal Stephenson @ 04/29/2019 11:27
earning interest on blue chips without a stockbroker – I’m happy!
Oliver @ 04/29/2019 11:22
Great platform and very easy to use.
Simon Reid @ 04/29/2019 11:03
Outstanding platform
Nick @ 04/29/2019 10:54
This is a really great product bring the trading of corporate bonds to the masses. love it!
Maciek @ 04/29/2019 11:59
The essence of Fintech
Yathavan @ 04/29/2019 11:47
Great platform enabling the retail investor to get exposure to corporate bonds – hope they can scale up and open up more corporates!!
Damien Le Ret @ 04/29/2019 10:12
Amazing platform which offers a competitive and most needed saving tools in current low rate environment.
Leandro Carvalho @ 04/29/2019 09:59
Excelente investment platform. Just give it a try!
Maryna Panamarova @ 04/29/2019 09:54
Fantastic platform for an everyday investor: easy to use, great product!
DA @ 04/29/2019 09:29
Great investment platform
Chris Sheppard @ 04/29/2019 09:26
Brings a great opportunity to allow individual investors to access the corporate bond market previously inaccessible. Great functionality too.
Nick Geatches @ 04/29/2019 09:20
Improving the platform all the time; clearly outlines the offering and how to consider investment; easy to use; and access to products that have not been accessible.
Nat Millar @ 04/29/2019 09:17
One of the best investment platforms out there. Easy to use and great rates you just canÔÇÖt get else where.
Guillaume Valla @ 04/27/2019 03:04
Amazing platform, easy to use and access to rates you wouldn’t see elsewhere as an everyday investor.
Online Platform: 5/5
Customer Service: 5/5
Fees & Pricing: 5/5
Joerg Bauerle @ 04/27/2019 11:08
Great platform for wealth building.
Online Platform: 5/5
Customer Service: 5/5
Fees & Pricing: 5/5
Richard Webb @ 04/27/2019 09:55
A chance to spread investments into another good asset class, which is refreshing. Backed up by a quality team and service.
Online Platform: 5/5
Customer Service: 5/5
Fees & Pricing: 5/5
casey @ 04/27/2019 02:51
Nice platform online investment,an easy to understand for newbie to user,
Would highly recommend frds n family,there one thing needs to adds in the features on wisealpha invest,
I would like to suggest add on is the people auto invest on contracts on high yield bonds,to have age to stop as a
option rather keep on re-invest auto,I like auto invest very much no worries daily hard working low income people
Have a opportunity to grow this tree,if feature option add age retire age 65 can stop in auto invest or 55 age n so on,would be superb great,is the best platform for me to invest for a little income I could grow,thks wise alpha
Online Platform: Superb
Customer Service: Good
Fees & Pricing: Good
Oliver Watson @ 04/26/2019 09:59
The platform is great and hosts a number of products for different types of investors. ItÔÇÖs very intuitive and is easy to use. Thanks and keep it up!
Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5
Morris @ 04/26/2019 08:47
A great platform giving ease of access to senior secured bonds, usually available to those entities with £100K +
Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5
chris @ 04/26/2019 08:35
An easy to use investment platform, offering the small investor the chance to invest in high rate bonds normally out of reach . A regular and changing range of bonds gives plenty of opportunities.
Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5
scott lane @ 04/26/2019 06:21
Easy to use & a great variety of investment options as well as sound advice!!
Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5
Ahmed @ 04/26/2019 06:03
Liking the addition of company debt to my portfolio.
Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5
Oliver Walker @ 04/26/2019 05:54
It’s made investing in corporate bonds much more accessible and affordable.
Online Platform 4/5
Customer Service 5/5
Fees & Pricing 5/5
Leonard Burger @ 04/26/2019 05:26
Great platform that allows everyday investors access the corporate bond market which provides for great returns at lower risk (relative to higher risk investing). Easy to us, good UX and constantly improving itself.
Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5
Sebastien @ 04/26/2019 05:07
This is a great platform, easy to use and there is good customer service. There is always something to improve but so far, so good.
Online Platform 4/5
Customer Service 5/5
Fees & Pricing 5/5
Anil @ 04/26/2019 04:54
Great platform, highly recommend!
Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5
Amrik @ 04/26/2019 04:27
So easy to invest and use.
Online Platform 5/5
Customer Service 5/5
Tim @ 04/26/2019 04:24
Great idea to allow the average person to invest in corporate bonds, easy to use website and great communication.
Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5
S Muir @ 04/26/2019 03:46
Given the full valuation of the stock market, it is good to have a sound alternative investment. Interest payments are from larger/safer companies than you can access via p2p platforms. These Bond investments would not otherwise be available to the retail market in the low amounts that I seek to invest. I am able to get good diversity across my bond investments, which means they mature at different times and provide and allow me to spread my credit risk.
Online Platform 5/5
Customer Service 5/5
Nitin Patel @ 04/26/2019 03:43
Great investment opportunities
Online Platform 5/5
Customer Service 5/5
Nhan San @ 04/26/2019 03:33
Have been using the service for last 6 months including IFSA.
The app works flawlessly and really easy to navigate.
sign up process and funding account was a simple process.
Questions raised in the app chat function gives easy access to customer service and questions are answered timely.
The robowise works well and for all investments you can see the monthly returns.
Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5
Theo van den berg @ 04/26/2019 03:28
Very good returns and amazingly easy to get started.
Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5
Nikhil Mukhi @ 04/26/2019 02:51
Love these guys… they’re making top level corporate bonds available to the everyday investor… The best risk-to-return ratio of any investment class I know, and they do it simply and inexpensively.
Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5
Stephen @ 04/26/2019 02:44
Starting with log in. Quick with mobile phone unique pin. Sounds lengthy but itÔÇÖs instant and iÔÇÖm Very happy with security.
In account dashboard it is obvious and uncluttered.
Easy to see money invested and very easy to see future returns.
And there are no direct fees. Instead itÔÇÖs just a nominal share of the interest. Which is incredibly good value compared to other Bond providers.
And I like the information available on each bond available which helps me make an informed choice
Online Platform 5/5
Customer Service 5/5
Geoff Nicholson @ 04/26/2019 02:43
Excellent easy access to financial investments not usually open to small amounts of money. Clear information and instructions.
George @ 04/26/2019 02:23
Amazing product
Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5
Joyce @ 04/26/2019 02:14
The best financial product site going, so easy to view and complete trades.
Online Platform 5/5
Customer Service 5/5
Andrew Everingham @ 04/26/2019 02:08
WiseAlpha’s market is well laid out, with a good range of investment options not available elsewhere below a 50K minimum. I’ve only ever had to access customer service via livechat and found this to be responsive, with the operator always solving the issue for me first time. I have recommended this service to others and have no doubt I’ll continue to use this service.
Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5
KALPESH @ 04/26/2019 01:57
First and foremost it democratise Fixed Income Investment products to the private investor, then WiseAlpha gives you a digital platform that allows you all the information you need to make a informed decision on the type of product you want to invest in and final the execution & communication through the process is excellent.
Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5
nick @ 04/26/2019 01:44
Gives easy access to an asset class usually only available to funds. This allows you to select your own risk tolerance. I was able to invest small amounts in bonds that required minimum £100k investments.
Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5
David @ 04/26/2019 01:18
This unique web based company offers a access to corporate bonds that usually requires a stockbroking intermediary. works great too!
Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5
Harsh Dhul @ 04/26/2019 01:17
Good platform with wide variety of investment options with varied risk and interest rates.
Online Platform 5/5
Customer Service 5/5
Mark Gamble @ 04/26/2019 01:11
A great platform ~ the first time I’ve had fun investing seem to give good advise too!
Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5
Andrea @ 04/26/2019 01:11
WiseAlpha is a very simple platform, with moderate fees, which allows investments in corporate bonds which are naturally not available to retail investors. Those investments do bear a risk.
Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5
Chris Roberts @ 04/26/2019 01:21
Great easy to use platform, nice helpful staff.
Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5
Sean Bagguley @ 04/26/2019 01:15
A great concept giving easy access to senior secured loans/bonds which would only normally be available to the corporate world! Backed by a very user friendly platform and outstanding customer service.
Online Platform 5/5
Customer Service 5/5
Fees & Pricing 5/5
WiseAlpha Expert Review
WiseAlpha Review
Name: WiseAlpha
Description: WiseAlpha is an online investment platform that enables UK investors to invest in fractional corporate bonds. Its aim is to make bonds – which traditionally were only accessible to large institutional investors due to high minimum transaction levels (£100k+) – more accessible to private investors.
Summary
For those looking for more adventurous bond investments, WiseAlpha lets you invest in bonds with high minimum deposits you wouldn’t ordinarily be able to access.
Pros
- Extensive high-yield bond access
- Good educational material
- Easy to use
Cons
- OTC product
- No FSCS coverage
- For sophisticated investors only
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Pricing
(4)
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Market Access
(4)
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Online Platform
(4)
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Customer Service
(4)
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Research & Analysis
(4)
Overall
4WiseAlpha Alternatives
For those looking to invest in corporate bonds, there are a number of alternatives to WiseAlpha.
One alternative is the London Stock Exchange’s Order Book for Retail Bonds (ORB). This is a platform for investing in UK fixed income securities. More than 60 gilts and over 100 corporate bonds (tradable in denominations of £1,000 or similar) are available for trading on the electronic order book.
Another alternative is Hargreaves Lansdown. It currently offers access to several hundred corporate bonds issued by companies such as HSBC Holdings, Marks & Spencer Group, and National Grid. Many are only available over the phone, however. Saxo Markets is another broker that offers exposure to bonds. It currently offers access to more than 5,000 government and corporate bonds in Europe, US, Asia, Middle East and Latin America digitally.
| Bond Broker | Bonds Available | Bond Dealing Commission | Bond Account Fee | GMG Rating | More Info |
|---|---|---|---|---|---|
 | 1m+ | 0.1% to 0.015% depending on volume | £0 | Visit Broker Capital at Risk |
|
 | 4,500 | 0.2% to 0.05% on Government bonds depending on account type | 0.12% or 0.08% for VIP accounts | Visit Broker Capital at Risk |
|
 | 10,000+ | £11.95 (or £5.95 if more than 20 deals done in previous month) | 0.45% capped at £45 per annum | Visit Broker Capital at Risk |
|
 | 10,000+ | £7.99 or £3.99 for "Super Investors" | £4.99 a month | Visit Broker Capital at Risk |
|
 | 5,000+ | £9.95 (or £4.95, if you do 10 or more online deals in the previous month) | 0.25% capped at £3.50 per month | Visit Broker Capital at Risk |
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
You can contact Richard at richard@goodmoneyguide.com
