- Experts rate the Wealthify App highly, noting its user-friendly interface and low management fees of 0.6% as significant advantages. However, they highlight that the app’s accessibility has diminished due to increased minimum investment requirements, which may deter beginner investors.
- Across 2572 user reviews on Good Money Guide, averaging 4.6/5, customers frequently commend the app’s ease of use, excellent customer service, and clear information presentation. Many users appreciate the platform’s ability to cater to various investment needs, although some express concerns about the waiting times for investment credits and the limited portfolio options available.
Wealthify App Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.- Pricing5.0
- Market Access4.0
- Online Platform5.0
- Customer Service5.0
- Research & Analysis4.5
Pros
- Managed portfolios
- Low account fee of 0.6%
- Easy to use
Cons
- Cannot trade individual shares or ETFs
- Minimum investment of £1,000 – £5,000 depending on account type
- Mid-range performance
See full expert review
Our verdict
Wealthify’s investing app is an excellent choice for passive investors as it lets you invest in either an original portfolio of investments from the UK and overseas or choose an ethical investment plan made from a blend of environmentally and socially responsible investments. The platform is a robo-advisor and it’s part of the Aviva Group. Capital is at risk.
Is Wealthify a Good Investing App?
Yes, Wealthify is an excellent app but it’s not as good as the web version, because it’s easier to explore the risk and performance tables and choose a portfolio on a bigger screen.
The Wealthify app used to be brilliant for beginner investors but since they upped the minimum deposit required to start investing, it’s not as accessible as it once was.
Fees: Wealthify’s app is free to download and once you start investing is fairly cheap for a managed robbo-advisor. It costs 0.6% to start investing with Wealthify, which is one of the cheapest robo-advisor account fees. There are also investment costs of, on average, 0.14% for original plans and 0.46% for ethical plans.
Market Access: You can only invest in two portfolios, but you can choose how much risk you want to take.
App & Platform: Very easy to use, and gives you lots of information if you want to dig deeper into your portfolios.
Wealthify app screenshots taken Feb 2026, past performance is no indication of future returns.
Customer Service: Excellent – good team and friendly support.
Research & Analysis: A bit here and there, but if you are a passive investor I doubt you’ll read any of it.
Customer reviews for Wealthify
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 2,572 reviews
- Excellent68%
- Very good24%
- Basic6%
- Poor1%
- Bad1%
Read customer reviews
5/5
Pros:
Ease of use
Cons:
Allow transition of funds from one plan to another
5/5
Pros:
Transparency on what they do with your money especially around changes in market conditions
Cons:
Just keep doing what they do – really good product and service
5/5
Pros:
Ease of access to invest
Cons:
Not sure
4/5
Pros:
Being kept informed of changes
Cons:
Clearer breakdown of ethical funds
5/5
Pros:
Instant access to view your investments
Cons:
Happy with service
5/5
Pros:
Forecasting ability
Cons:
Make me more money
4/5
Pros:
.
Cons:
lower fees
5/5
Pros:
Easy to track account
Cons:
Better tracker funds
5/5
Pros:
simple and visual; good content
Cons:
Better app – more functionality
5/5
Pros:
Cheap and easy way to invest in funds
5/5
Pros:
Easy to use app, simple to set up, low fees
Cons:
Nothing IÔÇÖm very happy with the service
5/5
Pros:
App
Cons:
Easier to invest
4/5
Pros:
Easy to deal with
4/5
Pros:
Cheap and easy to use
4/5
Pros:
Easy to use
Cons:
Faster transfers
5/5
5/5
Pros:
Easy ethical investment with a sensible return.
Cons:
Happy with service provided = nothing to be done better
4/5
Pros:
Easy to use
Cons:
Higher returns
4/5
4/5
Pros:
Easy app to set up and use
Cons:
More information on ethical investing
- Expert opinion: Wealthify reviewed & rated