Moneyfarm Customer Reviews & Expert Rating

The overall score out of 10 combines our expert rating out of 5 with the average customer rating out of 5.
9.3/10Excellent

Based on 249 customer reviews and our expert analysis

  • Experts rate Moneyfarm highly as a digital wealth manager, emphasising its user-friendly platform and low fees. They appreciate the ability to invest in a variety of assets, including shares and ETFs, while noting the limitation of not being able to purchase US stocks. The service is designed for regular investments, allowing users to grow their portfolios over time with minimal intervention.
  • Across 249 user reviews on Good Money Guide, averaging 4.3/5, customers frequently commend the platform’s ease of use and the quality of customer service, highlighting clear communication and helpful staff. However, a significant number of users express frustration with customer service issues, particularly regarding fund transfers and accountability for mistakes, which have resulted in financial losses for some. Additionally, while many appreciate the investment options, some feel misled by fees and performance expectations.

Moneyfarm Expert rating

Our expert rating is the average of the areas listed here, each scored out of 5 by our team.
5.0Excellent

Our experts have rated Moneyfarm across five key areas of our review framework.

  • Pricing5.0
  • Market Access5.0
  • Online Platform5.0
  • Customer Service5.0
  • Research & Analysis5.0

Pros

  • Easy to use with low fees
  • The ability to buy shares, bonds, ETFs & funds
  • Diverse managed portfolios

Cons

  • High £500 minimum investment
  • 0.45%* account fee is relatively high
See full expert review

Our verdict

Moneyfarm is a digital wealth manager that aims to make personal investing simple and accessible. It was launched initially in Italy in 2012 by Italian bankers Paolo Galvani and Giovanni Dapra and entered the UK in 2016 and has big-name financial backers such as Allianz Global Investors, Cabot Square Capital, United Ventures and Poste Italiane.

Is Moneyfarm any good for wealth management?

Yes, Moneyfarm is more of a digital wealth manager rather than a robo-advisor as the portfolios are put together by investment managers, rather than automatically. The automation, as it were, is fine-tuning your portfolio to match your risk/reward choices. Unlike with other robo-advisors, with Moneyfarm you can also top up your portfolio with individual shares and ETFs.

Fees: Moneyfarm charges 0.75% to 0.6% up to £100k then 0.45% to 0.35% over £100k. Moneyfarm investing account fees are scaled between 0.75% for accounts between £500 and £50,000, then above £100k are 0.45% to 0.35%. Average investment fund fees are 0.2% and the average market spread when buying and selling is 0.10%.

Market Access: You can invest in 7 pre-made portfolios, but also (unlike a lot of other digital wealth managers and robo-adviors) also buy individual shares, ETFs, bonds and mutual funds online. It’s a bit of a shame you can’t buy US stocks, But Moneyfarm is best really for setting up regular investments in a GIA, ISA or SIPP, then letting them grow over time without too much tinkering and speculating on Tech stocks.

App & Platform: It’s really easy to use, plus it puts you through your paces to make sure you understand what you are investing in. Apparently, my Moneyfarm investor profile is “pioneering”, which means I want to take on more risk for potentially better returns.

Customer Service: This is mostly online as you’d expect but solves all issues – I’ve had some good calls with Moneyfarm about how its products work over the years, and its people really know their stuff. If you want to find out more about the ethos, you can read my interview with the CEO Giovanni Daprà on how they are so much more than a robo-advisor.

Research & Analysis: Not much to speak of other than a few guides, but that’s ok, as I don’t really want Moneyfarm spamming me with stock trading ideas.

Moneyfarm Portfolio Allocation

Moneyfarm Customer reviews

Customer ratings come from reviews left on this site. Every review is read and approved before it is published.
4.3Very good

Based on 249 reviews

  • Excellent62%
  • Very good19%
  • Basic9%
  • Poor3%
  • Bad7%

What customers like

  • Helpful customer service
  • Good investment performance
  • Straightforward platform

What customers dislike

  • Poor handling of transfers
  • Misleading fees and returns
  • Lack of accountability
Read customer reviews

Woeful customer service. Incompetent

Phil Waters ·
  • Ease of use
  • Value for money
  • Customer service

Managed to mess up a transfer of money from one account to another

Cost me £15k

Acknowledged the mistake

Won’t compensate me

Now I have to fund their mistake from my own pocket in a couple of months

Unbelievable that they can get away with this

Incompetent, dishonest, do not trust

Phil Waters ·

It gets better…

So, after they couldn’t transfer money of mine into the right account, which cost me £15k… they didn’t accept responsibility at first, then accepted it was their error. Offered a few hundred quid as compensation, which I obviously declined and then I’ve had 15 back and forth emails with the team and no actual explanation of why it happened and why they won’t put it right for me.

I’m a bit suspicious as to why they can’t work out what the right thing to do is here. So I made a Subject Access Request so that I could understand the chain of events.

Obviously they’ve subsequently managed to not meet the deadline for my Subject Access Request because it’s “complicated”.

This business is incompetent. They give me absolutely no confidence that this is something they’ll make right.

Cowboys

Phil Waters ·

Have come back with another assessment of my case recently.

Case background – they were unable to simply transfer my funds to a pension account. They had a week to move the funds and I called every day to make sure it was fine. They reassured me it was ok and would happen. It didn’t happen…

Has subsequently cost me £15k of tax relief. They have admitted it was their fault, but their “final” compensation offer has come in at a meagre £1,500.

Having to go down the legal route as nobody there wants to accept responsibility for their mistake.

Absolute disgrace of an operation. Do not trust them with your money.

Just appalling

Phil Waters ·

Still refusing to pay me the money that they cost me. I lost £15k in tax relief purely because they couldn’t work out how to transfer money from one account to another.

I called several times to make sure they could do it. I was reassured every time. Somehow they messed it up and then told me it was my fault.

Appalling customer service. Do not seem to care that they are incompetent.

I have the call recordings if anyone is interested lol

Awful company. Cost me money and wouldn’t accept responsibility

Phil Waters ·

Messed up the transfer of my pension funds. Then blamed me for not simply being able to allocate it into my pension account.

Offered £500 as compensation when their incompetence cost me £15k in tax relief. Their error has cost me £15k and they won’t acknowledge it.

I’ve lost out massively due to the company and the customer service is dreadful.

Do not trust this company.

Absolute disgrace. Do not trust them

Phil Waters ·

Worst company I’ve ever dealt with.

Messed up the transfer of my funds. Subsequently blamed me for not simply being able to allocate it into my pension account.

Took weeks to “review” the situation. Offered £500 as compensation when their incompetence cost me £15k in tax relief. Tried to say I should transfer more capital in the next tax year to achieve a “similar position” when that is not the case. Their error has cost me £15k and they won’t acknowledge it.

I’ve lost out massively due to the company and the customer service I’ve received since is one of the worst I’ve ever experienced.

Do not trust this company. Do not trust their people. They will not do the right thing when things go wrong. Very disappointed.

A Rabble of Thieves

JP K ·

After receiving my £10,000 into a Stocks and Shares ISA, they then proceeded to close the account and refuse to return the money. The financial Ombudsman is now having to get involved. Liars, cheats, frauds. Despicable company that must be avoided.

Awful company that shirks responsibility when they've made errors

Phil Waters ·

Dreadful business.

Messed up transferring my money into a pension account and has since offered me a pathetic £200 in compensation for the several thousands (>£10k) that it has cost me.

Technology clearly doesn’t work. Despite speaking to their team about 5/6 times they still were unable to allocate my funds to my pension on time.

Have since blamed the error on not being able to “automatically allocate” money into the fund despite me speaking to them several times before the end of the tax year and knowing exactly what I wanted to achieve.

Hiding behind pathetic excuses and not interested in making this right for a customer. It would be refreshing if they would hold up their hands when a clear error has been made, but instead they would rather push the financial loss onto me.

Dreadful business to deal with.

Misleading Interest Rate on Cash ISA and Bad Customer Service

A Smith ·

I have just transferred a Cash ISA over to Moneyfarm from Zopa, due to better interest rates. The transfer went smoothly, however the value of the ISA has decreased, even though the interest rate is currently quoted as 4.33%. I’m no financial wizard, but by my reckoning the value should be going up, rather than down. The ‘Chat to Us’ section was of no help and my email to customer services went unanswered. Very disappointed! I will be moving my Cash ISA somewhere else before it disappears completely. Zopa we’re far better by comparison and their website was, in my opinion, more user friendly.

Excellent

John Figueriedo ·

Consistently good performance

Professional

Robin Maguire ·

Pretty much “outstanding” , easy to contact, smart folk at the other end of the phone along with great financial returns – simple as.

Customer service

Jo Green ·

Moneyfarm offers an excellent straightforward platform for investing in a stocks and shares ISA, with ethical options available. I particularly value the clear communication and helpful customer service, with regular updates provided both regarding my specific product and also news and education around broader market conditions.

Reliable and helpful

Russell Wood ·

Sipp

ONE TO BET ON THIS YEAR

ROBERT SHORT ·

KEEPS YOU UP TO DATE AT ALL TIMES

AVOID – Misleading, Low Returns, Extra Fees

Steve Hull ·

Drawn into Moneyfarm with a misleading advert, I’m very disappointed. Call centre staff hiding behind terms & conditions to add fees when trying to withdraw my cash.

Returns from Moneyfarm (even on 6/7 risk) have been lower than Wealthify and way lower than Santander (all invested same amount at the same time).

Definitely avoid this one, invest with a proper bank or take independent financial advice, I feel like I’m been scammed by Moneyfarm.

Excellent service and return for the economic layman!

James Procter ·

I have a stocks and shares ISA in a mid- risk portfolio. I consider it is well curated. Periodically it is tweaked and improved. I also appreciate that I can call and speak to a knowledgeable staff member who will advise me on risk level and contents of my portfolio. Money farm has an excellent App that is secure, several billion pounds of investment behind it and I feel well looked after.

Moneyfarm

Robert Butwell ·

This is a ‘Robo’ advisor, the middle man between either using the expensive services of a financial adviser or doing it all yourself. Not the cheapest investment option. Ideal for the beginner investor, their is a friendly knowledgeable team on hand you can contact via email or phone if you need a helping hand. Their online platform is very attractive, easy to understand and user friendly. Steady ongoing performance, with the ability to switch up or down the risk scale should you so wish. A simple annual questionnaire determines your appetite for risk. Regular news articles and updates on how your chosen fund is performing.

easy to deal with

Philip Johnson ·

excellent service

Intuitive access and good performance

Chris Thompson ·

I m very pleased wit their performance so far.

For me, they are an…

Julian Bannister ·

For me, they are an exceptional business and long may that continue. Enjoyed being part of the journey since 2017 and would highly recommend. Feel I am in very good hands when it comes to wealth management.Thank you!

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