- Experts commend InvestEngine as a leading investment platform for ETFs, highlighting its zero-commission structure and user-friendly interface. They note the platform’s strengths in pricing and ease of use, while mentioning the limited range of asset classes as a drawback.
- Across 1635 user reviews on Good Money Guide, averaging 4.8/5, users frequently praise the platform’s simplicity, low fees, and extensive ETF options. Many appreciate the intuitive app design and the efficiency of the investment process, although some express concerns about customer service response times.
Expert Review & Rating
InvestEngine is one of the best investment platforms for buying ETFs
Provider: InvestEngine
Verdict: InvestEngine is one of the cheapest ways to buy ETFs as they offer zero account fees for DIY investors as well as low-cost simple managed ETF portfolios. They also have a managed ETF investment service, for those that want help with what to invest in.
Is InvestEngine any good?
Yes, InvestEngine won “Best ETF Platform” in the 2025 Good Money Guide Awards.
InvestEngine makes it really simple to get started by investing in ETFs with zero commission, although the market range is a bit limited if you are looking for more complex asset classes. Plus, they also have a managed service for those who want an expert to build a diverse portfolio of ETFs for them.
Pricing: Top marks as it is actually free to buy and hold ETFs in a GIA and ISA (although keep in mind you have to pay ETF charges to the exchange). Plus, the InvestEngine SIPP is free and managed accounts are very low cost too
Market Access: InvestEngine only offer about 763 ETFs on their platform so are marked down a bit here. However, they do offer enough to build a diverse portfolio of exchange-traded funds.
Platform & App: Both are well built and easy to use, intuitive and cross-device
Customer Service: InvestEngine are easy to contact through chat (even on weekends) plus an active community board. There is no published phone number on the site though.
Research & Analysis: There are some good insights on their blog, with fairly active social channels (mainly investing tips or product highlights).
Pros
- Fractional ETF investing
- Zero commission ETFs
- Managed ETF portfolio service
- Free ETF SIPP account
Cons
- Limited to ETFs
- Cannot buy individual shares
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Pricing
(5)
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Market Access
(4)
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Platform & App
(5)
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Customer Service
(4.5)
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Research & Analysis
(4)
Overall
4.5Customer Reviews
5/5
Pros:
Simply to yous
Cons:
No idea
3/5
Pros:
simple
5/5
Pros:
Clean, concise and accessible ETF trading at excellent value
1/5
Pros:
Nothing specific
Cons:
Better return of funds when closing account
5/5
Pros:
No fees
5/5
Pros:
Cheap and easy to use
Cons:
More detailed analysis of investments
5/5
Pros:
Easy to monitor money
Cons:
I’m pretty please with them. Nothing that comes to my mind right now
4/5
Pros:
Fractional shares and free/cheap
Cons:
Quicker trading
5/5
Pros:
Ease of use
Cons:
Nothing
5/5
Pros:
Auto-generated balanced portfolio
Cons:
Start doing equities, and SIPPs
5/5
Pros:
Ease of use, openness of service
Cons:
Speed of trades
5/5
Pros:
No investment fees
Cons:
More information on funds and comparative performance between DIY and other funds, including their own
5/5
Pros:
Ease of use, no fees.
Cons:
Include a SIPP option.
5/5
Pros:
Low fees
5/5
Pros:
Easy to understand
Cons:
More information for beginners
5/5
Pros:
Easy to use
Cons:
If it ain’t broke don’t fix it
5/5
Pros:
ETF,s and low fees
Cons:
Offers smaller ETF,s , like 10 technology growth stocks in one ETF and
5/5
5/5
3/5
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Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
