InvestEngine is rated very positively on Good Money Guide as a low-cost ETF investing platform aimed at long-term investors. Experts highlight its commission-free investing, DIY or managed portfolios, and suitability for ISA investors wanting simple, low-fee exposure to global markets. Customer reviews on Good Money Guide are generally favourable, with users praising the value for money and ease of use, though feedback is more limited than larger platforms.
InvestEngine Customer Reviews
Tell us what you think of this provider.
5/5
Pros:
value
5/5
Pros:
free
Cons:
offer funds
4/5
Pros:
Very user-friendly compared to others
Cons:
Not sure of anything to do better because they are the best currently
5/5
Pros:
Customer service is prompt and reply to emails
Cons:
Telling me when trades will take place.
5/5
Cons:
Be more efficient on the order execution time
5/5
Pros:
Ease and affordability
5/5
5/5
Pros:
Easy to use app and the new way forward
Cons:
Keep doing the same
5/5
Pros:
The ease of using the app
Cons:
Provide weekly updates on how my investment is doing
5/5
Pros:
Simplicity and value for money
Cons:
Provide some analitics and advice
5/5
Pros:
Easy to use
Cons:
More filters to carry out research
4/5
Pros:
Trade
Cons:
Create Analytics
5/5
Pros:
Great value, easy to use app, and even better now that you can deposit cash in your ISA for future use so that you donÔÇÖt lose the annual allowance.
Cons:
Investment in individual stocks would be the next step to improve service.
5/5
Pros:
Free or v cheap fees
Cons:
Expand platform
5/5
Pros:
Cheap and Good offering
5/5
Pros:
Very easy to and very quick
5/5
Pros:
The CEO replied to one of my queries one night and was so helpful – great to see amazing customer service, I think this makes the difference!
Cons:
Quarterly personalised review of portfolio performance
5/5
Pros:
The interface is great for a beginner.
Cons:
It would be nice to have an ETA of the pending operations.
5/5
Pros:
easy
Cons:
ItÔÇÖs good
5/5
Pros:
Simply to yous
Cons:
No idea
InvestEngine Expert Review
InvestEngine is one of the best investment platforms for buying ETFs

Provider: InvestEngine
Verdict: InvestEngine is one of the cheapest ways to buy ETFs as they offer zero account fees for DIY investors as well as low-cost simple managed ETF portfolios. They also have a managed ETF investment service, for those that want help with what to invest in.
Is InvestEngine any good?
Yes, InvestEngine won “Best ETF Platform” in the 2025 Good Money Guide Awards.
InvestEngine makes it really simple to get started by investing in ETFs with zero commission, although the market range is a bit limited if you are looking for more complex asset classes. Plus, they also have a managed service for those who want an expert to build a diverse portfolio of ETFs for them.
Pricing: Top marks as it is actually free to buy and hold ETFs in a GIA and ISA (although keep in mind you have to pay ETF charges to the exchange). Plus, the InvestEngine SIPP is free and managed accounts are very low cost too
Market Access: InvestEngine only offer about 763 ETFs on their platform so are marked down a bit here. However, they do offer enough to build a diverse portfolio of exchange-traded funds.
Platform & App: Both are well built and easy to use, intuitive and cross-device
Customer Service: InvestEngine are easy to contact through chat (even on weekends) plus an active community board. There is no published phone number on the site though.
Research & Analysis: There are some good insights on their blog, with fairly active social channels (mainly investing tips or product highlights).
Pros
- Fractional ETF investing
- Zero commission ETFs
- Managed ETF portfolio service
- Free ETF SIPP account
Cons
- Limited to ETFs
- Cannot buy individual shares
-
Pricing
(5)
-
Market Access
(4)
-
Platform & App
(5)
-
Customer Service
(4.5)
-
Research & Analysis
(4)
Overall
4.5Capital at risk.
InvestEngine Facts & Figures
| ⬜ Public Company | ✔️ |
| 👉 Number Active Clients | 38,000 |
| 💰 Minimum Deposit | £100 |
| 💸 Client Funds | £390m |
| 📅 Founded | 2019 |
Account Costs | |
| 👉 Investment Account | 0% |
| 👉 SIPP | 0.15% |
| 👉 Stocks & Shares ISA | 0% |
| 👉 Junior ISA | ❌ |
| 👉 Lifetime ISA | ❌ |
Dealing Costs | |
| 👉 UK Shares | ❌ |
| 👉 US Stocks | ❌ |
| 👉 ETFs | £0 |
| 👉 Bonds | ❌ |
| 👉 Funds | ❌ |

Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.










