Interactive Investor, the online brokerage and D2C platform, now owned by ABDN, is launching a new Managed ISA
The ii Managed ISA is a new offering from Interactive Investor, that allows customers to hold their investments within a tax-free ISA account managed by Interactive Investors’ experts.
The new product is designed to combine the tax benefits of a Stocks & Shares ISA with professional investment management from Interactive Investor.
The Managed ISA is designed for investors who want to hold investments in a tax-efficient ISA wrapper, but who don’t have the time, or inclination, to research and select investments themselves.
By using the Managed ISA, investors can let Interactive Investors’ professionals handle the investment decisions.
How does the managed ii ISA work?
Getting started with the Interactive Investor Managed ISA involves few simple steps.
- Select your risk level by answering some quick questions about your investment goals and risk tolerance.
- Based on your inputs, Interactive Investor will recommend a managed portfolio matched to your risk profile.
You will then need to open and fund the account, which can all be done online at ii. - Interactive Investors’ experts will then monitor and adjust the portfolio over time to keep it aligned with your stated investment objectives.
For clients that are already on the ii Investor plan, the Managed ISA is included in their current monthly subscription fee of £11.99 per month, which includes one commission-free trade. Additional trades are charged at £3.99 each.
Managed ISAs versus DIY
The key benefits include:
- Time savings by not having to research/pick investments yourself
- Professional expertise from ii managing your ISA portfolio
- The convenience of a managed solution included in your existing ii subscription
- Ability to view and track your managed investments anytime
- Tax-free growth potential by holding in an ISA account
Usually the main draw back of managed ISAs is that you can’t pick your own investments. However, you can run your own investments along side ii’s managed ISA.
How does the II managed ISA compare to the competition?
Interactive Investor believes that their flat monthly fee charging structure will save ISA investors money over the long term.
According to calculations on their website, £50,000 held in an ISA with the platform for 30 years, would have grown to almost £1.20 million, assuming a growth rate of 5.0% per annum, in a mixed portfolio of funds and shares.
That’s up to £45,000 more than you would have returned at rivals like Hargreaves Lansdown, AJ Bell, Fidelity, and Barclays Smart Investor, according to the Interactive Investor data.
In terms of ISA fees Hargreaves Lansdown offers a a tiered fee structure based on the value and type of investments held.
Those fees start at 0.45% for sums up to £250,000 invested in funds, falling to 0.1% between £1.0 and £2.0 million, with no charges levied for investment amounts over £2.0 million.
There are no additional fund dealing charges.
Money that’s invested in UK and international shares and ETFs, in a Hargreaves Lansdown ISA, attracts a maximum monthly fee of £3.75 and trading charges start at £11.95 per deal, with volume discounts down to £5.95 applied one month in arrears.
AJ Bell levies a fee of 0.25% of the first £250,000 invested. However, that scales down to zero if you have more than £500,000 in your account.
Share deals, including ETFs, are charged at £5.00 per trade, which falls to £3.50 if you traded 10 times or more in the prior month. Whilst fund trades cost £1.50 a pop.
Wealthify, a hybrid investing platform, backed by Aviva, offers fees that average out around 0.76% per annum.
That includes all dealing and administrative charges, the creation of a personal savings plan, built by their in-house experts, and ongoing adjustments to the portfolio, to keep that plan on track.
Interactive Investor Stocks & Shares ISA Rating Customer Reviews & Expert Rating
The overall score out of 10 combines our expert rating out of 5 with the average customer rating out of 5.Based on 1,125 customer reviews and our expert analysis
Expert review by Richard Berry · Last updated 13th January 2025
- Good Money Guide experts rate the Interactive Investor ISA highly, particularly for larger accounts, as the flat monthly fee of £9.99 does not increase with portfolio value. The platform offers both DIY and managed ISA options, with a strong emphasis on market access and customer service, though the fixed fee may be considered expensive for smaller accounts under £1,000.
- Across 1125 user reviews on Good Money Guide, averaging 4.3/5, customers frequently highlight the platform’s reliability, ease of use, and competitive flat-fee structure, which is particularly beneficial for high-volume traders. However, some users express concerns about high fees for smaller accounts and issues with customer service responsiveness, while others mention the platform’s clunky interface and the need for improvements in charting tools.
Interactive Investor Stocks & Shares ISA Rating Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated Interactive Investor Stocks & Shares ISA Rating across five key areas of our review framework.
- Pricing4.5
- Market Access5.0
- Online Platform5.0
- Customer Service5.0
- Research & Analysis5.0
Pros
- Pick your own investments or use their model portfolios
- £1 minimum deposit makes it easy to get started
- Fixed account fee that does not increase with your investments
- Joint account options
Cons
- Fixed fee expensive for very small accounts below £1,000
See full expert review
Our verdict
Interactive Investor has previously won the Good Money Guide award for best stocks and shares ISA account as they offer one of the cheapest investment ISAs that provides access to over 40,000 shares and 3,000 funds, as well as investment trusts, ETFs and bonds. They are a good choice for people that want to take control of what they invest in.
Capital at risk
Is the Interactive Investor ISA any good?
Yes, we rate the Interactive Investor ISA as very good, especially for high-value accounts as the account costs do not rise with your portfolio value. Plus, there are DIY and managed ISA options. However, for smaller accounts the fixed monthly fee is expensive.
Fees: The Interactive Investor’s ISA account is a flat £9.99 per month, this also includes a free Junior ISA to help you save for your children. Dealing commissions are a free trade every month, then UK Shares and Funds, US Shares charged £7.99 or upgrade to a £19.99 “Super Investor” account 2 free monthly trades and deal for £3.99. Regular investing is free.
Special Offer:
- One free trade per month – One buy or sell order is free every month, after that, the cost is between £3.99 and £5.99 depending on what plan you are on.
- Free investing for your friends and family – You can give up to five people a free investment account subscription with Interactive Investor’s Friends and Family plan. You pay a single extra fee of £5 a month, and their monthly cost is zero. Each member can invest up to £30,000 in an ISA or a general investing account with free regular investing and no account fees. However, they will still pay normal dealing commissions when they buy and sell investments.
- Get £200 when you refer a friend to Interactive Investor – Recommend a friend or family member to ii and get a £200 reward. Your friend will get their first year’s service plan for free – saving £120. To qualify, your friend must transfer or fund their account with at least £10,000 in combined cash/investments. However, your friend will not receive the usually monthly free trade.
Customer reviews for interactive investor
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 1,125 reviews
- Excellent51%
- Very good33%
- Basic10%
- Poor4%
- Bad2%
Read customer reviews
Missing Funds
My Sipp pension funds have been missing for two weeks, the company do not seem to care and can not be bothered to even return my calls.
Useless and expensive
Useless and expensive. High fees, which will continue to increase, for rubbish service. They will tell you ” you can’t do that online, you need to phone”. Then when you find an opportunity to phone within their limited opening times, they will tell you “you can’t do that on the phone, you need to do it online”, then when you do it online you will wait for four days and still won’t receive a response. Then you’ll process a transaction and it will say it will complete by 14:00 tomorrow, but when you submit the request, it will say that it will complete three days later. There are many other cheaper or free trading platforms, use them not Interactive Investor.
Must pay fees from ISA, not SIPP
Sipp for several years. now added ‘free’ISA only to find they insist on all chagres being taken from ISA, not Sipp as before
Sipp is taxable, ISA is tax free. why do we have to pay charges out of ISA?
Increased account fees.
I’ve been with ii for some years now, and have seen their account fees rise from £9.99 to £14.99 as of February 2026. However, what is disturbing, is that since Brexit they’ve introduced an additional non UK resident charge of £5.99. These year on year increases are becoming a worrying trend.
Aside from this, I have found them to be a good broker, with an easy to use web site and pleasantly helpful staff. Would recommend with a caution regarding fees.
Not so Clunky
I also amended a drawdown amount this month. an entirely automated process but admittedly hard to find. (ref Albert’s comment). The new fee structure from February is excellent and improves the previous costly FX charges.
Clunky platform
I recently tried to amend the monthly drawdown amount from my II SIPP. I expected to find a simple option on their secure platform. Instead I was taken through multiple web pages and eventually asked to complete a pdf form that their site linked to and submit using their secure messaging option. I did this only to be told that the form was out of date and I would need to complete a different form. This new form requires the user to complete several text boxes some of which do not retain the election once the document is saved. It also requires a signature meaning the user must either have electronic signing facilities or a printer and scanner. It’s submitted via their secure messaging platform so why require a signature? This whole process should be automated.
Investments in other currencies
While the platform for basic usage is a little more expensive than the competition, it offers a unique service of investment (including funds) in currency other than sterling.
efficient transfer. helpful customer service
efficient transfer. helpful customer service
Good range
Great range of different accounts and a decent fee structure, especially if you make a lot of trades, and will definitely save money against some of the traditional investment providers/brokers.
Excellent.
Straight forward and easy to work with. Helpful people.
Reliable service and easy to use platform
Have been with Interactive Investor for many years and have found the service to be very reliable. The online platform is straigtforward to use and the customer support team has always been helpful.
average
Commission for UK stocks when added to the monthly fee is not as cheap as first appears. For overseas transactions the fx fees are large and frankly a rip off.
Customer service is painful as they often ask for NI number which not many would know. Some customer representatives seem to think they are quiz masters rather than customer service reps, so I try to avoid the phone.
Great platform
Interactive Investor stands out as a reliable platform for serious investors who value a flat-fee structure and a wealth of investment options. While it may not be the best fit for beginners or those with smaller portfolios, its robust tools and transparency make it a compelling choice for experienced investors.
STABLE PLATFORM WITH A GOOD INTERFACE AND GREAT CUSTOMER SERVICE
I have been with Interactive Investor for over a decade and highly recommend the service. The fixed fee pricing for high volume trading is excellent value.
Opening an account
Opening an account is very easy and the interface is easy to navigate
Excellent functionality, good value
I’ve been a very satisfied ii customer for many years now. They have a great range of accounts (trading, ISA, SIPP and JISA’s) all for a single monthly fee. Communication with the company is excellent when needed.
Lots of simple features, easy to use
Lots of simple features, easy to get the handle on and use ongoing. Access instant quotes and get a simple to understand historical record of transtions. Very good phone support.
Platform is good but charts are poor
I use II for most of my ISA and some of my SIPP investments. Overall the platform is excellent, fees are pretty good, however I find charts quite poor, can be glitchy when switching through different timelines, for that reason alone I keep other platform accounts where better charts are available.
Reasonable fees
There is good information on shares but they used to have brokers’ views and I wish they would bring that back.
Very efficient user friendly investment platform
The fees are among the lowest around and it has a very informative platform with many very good analysis from several analysts
Interactive Investor’s ISA is technically a stocks and shares ISA where you invest in the stock markets, but they do pay interest on uninvested cash, giving it a quasi-cash ISA option.