- Experts commend IG Prime for its comprehensive prime brokerage services tailored for institutional clients, highlighting its strong technology infrastructure, deep liquidity, and extensive asset choice. The platform is rated highly across multiple criteria, including pricing and customer service, achieving a total rating of 5.0/5.
- Across 746 user reviews on Good Money Guide, averaging 4/5, customers frequently praise IG for its user-friendly platform, reliability, and comprehensive range of products. Many users appreciate the seamless integration of various investment options, including crypto, while some express concerns about occasional technical issues affecting trading performance.
IG Prime Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.- Pricing5.0
- Market Access5.0
- Online Platform5.0
- Customer Service5.0
- Research & Analysis5.0
See full expert review
Our verdict
IG provides institutional prime services, offering tailored custody, trading, and financing solutions. Their technology supports DMA, algorithmic trading, and API access across global markets. Clients benefit from deep liquidity, seamless execution, and dedicated support. Serving hedge funds, banks, brokers, and asset managers, IG combines financial strength with advanced trading infrastructure.
Prime Services
- Custom trading solutions
- Professional platforms & APIs
- Deep liquidity & asset choice
Customer Types
- Hedge funds
- Banks and brokers
- Asset managers
Group, the leading CFD, Margin Trading and Spread Betting provider, also has a prime broekrage service aimed squarely at institutional customers, High Net Worth Individuals (HNWI) and their families.
The institutional division is called IG Prime and as the name suggests it offers Prime Brokerage services to organisations such as Hedge Funds, Family Offices and startup money managers
IG Group has courted institutional business for the last twenty five years and indeed it started to offer prime brokerage services as far back as 2006. However, the more focussed IG Prime department consolidates all of its institutional offerings and products under “one roof” and the division will seek to leverage IG’s presence in international financial centres such as Switzerland and Singapore.
Tony Lim who heads up IG’s Singapore operations said of the news
"IG has always taken pride in providing the best trading experience for our clients, the launch of IG Prime will enable us to better serve institutional clients based on their different trading needs with innovation and first-class technology,"
Whilst Fouad Bajja CEO of IG Bank in Switzerland commented that
“I am proud to announce the launch of IG Prime today” and that “ IG Prime gives hedge fund managers and family offices access to the full spectrum of prime brokerage services across synthetic, custody, trading and financing solutions”
The new division has a very specific target market in mind and will focus its attention on the 8000 funds that the company has identified, which have less than US$200 million in assets under management.
IG's management believes that this pool of prospective customers represents a potential fee pool of some £500 million per annum for the company's prime brokerage offering.
Given current market conditions, the timing of the launch may seem odd, however, there is likely to be a method to IG’s apparent madness
In the wake of previous market downturns, banks and other providers have historically trimmed their services and clients lists, by raising thresholds on client activity or fund size. It’s these small fish, that currently swim in the big ponds of the global investment banks, that IG is keen to catch.
IG Group’s status as an internationally regulated, well established listed company, that sits within the UK's FTSE 250 index, is likely to provide new customers with a degree of transparency and financial security that many others in the small to medium prime brokerage sector, may not be able to match.
As was pointed out by Max Hayden IG’s Global Head of Prime Brokerage Sales who was quoted as saying
"Hedge Fund clients are more focused on cost than ever as the industry has gone mainstream, but they still want the comfort of a secure well capitalised counterparty"
IG Prime is the latest in a series of moves by IG to try and diversify its income streams and move away from a reliance on retail trading flows and commission.
Customer reviews for IG
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 746 reviews
- Excellent38%
- Very good36%
- Basic18%
- Poor5%
- Bad3%
Read customer reviews
Reliable
IG combines ease of use with professional-grade tools at competitive prices. The platform works for beginners and experts alike and has the best comprehensive features across ISAs, and shares. As a FTSE-listed company with 50+ years of history, IG provides trust and reliability, while zero commission on UK shares and interest on cash deliver strong value. Fast execution, responsive support, and access to wide-ranging markets on one platform make it complete.
Value for money
definitely the best zero commission app out there, love the pre-ipo product too
Professional
Trustworthy and reliable
Easy to use
IG is an innovative, forward-thinking brand, which cares about their clients.
trust
I love their new brand campaigns and how they talk to clients
plus the podcast
they also work a lot on their proposition
established and trusted
access to 10k+ stocks. No commission on trades. great customer service.
Trustworthy
IG combines a powerful, professional-grade trading platform with clear pricing, strong regulation, and consistently reliable execution. The range of markets is excellent across investing and trading, and the tools, research, and education make it easy to move from beginner to advanced without switching providers. Customer support is responsive, the platform is stable even in volatile markets, and everything feels built for serious investors rather than gimmicks.
Well-rounded
Perfect balance of low-fee provider backed with 50+ years of experience, giving you that element of trust
Trusted
IG have a great set of core products that cater for my financial needs. I trust them with my accounts, and they have great content to help build my financial understanding and progress.
Very good
Used for CFDs for years. Excellent product.
Very good investment platform
IG has a huge selection of instruments for investments/ trading, both UK and USA. Excellent
Clear, informative and easy to use
IG is a clear, simple, informative and easy to use platform.
Easy to use
Great platform with charting facilities
Easy to use platform -...
Easy to use platform - higher minimums
easy to use, good value
easy to use, good value
Not interested
Not interested
Extensive for CFDs or SBT
Extensive for CFDs or SBT
4/5
good
good
5/5
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Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.








