The history of E*Trade can be traced all the way back to 1982, and the founding of TradePlus by William Porter and Bernard Newcomb. Porter and Newcomb took start up capital from TradePlus to found E-Trade Securities in 1991. The company then expanded aggressively through the 1990s to become one of the largest discount brokerages in America. It now offers a wide range of online, mobile and telephone-based broker services to investors who want to manage their own portfolios.

E*TRADE Customer Reviews

Customer Reviews

E*TRADE Customer Reviews

E*TRADE Customer reviews

^{Customer ratings come from reviews left on this site. Every review is read and approved before it is published.}

2.0Poor

Based on 1 review

Excellent0%
Very good0%
Basic0%
Poor100%
Bad0%

Read customer reviews

No more Analyst Researches

Paolo · 13th February 2025

A few days ago, suddenly and without any message from E*Trade, the page with Analyst Researches are no longer available. The error message just mention “jurisdiction” issues. I am still waiting for the answer from the broker support desk. The Research section was one of the features that made E*Trade an interesting broker.

E*TRADE Alternatives

We currently rate Interactive Brokers as the best stockbroker in America based on our pricing, market access, margin and customer reviews matrix. We’ve compared and tested the best major American stock brokers that offer online stock trading and investing as well as other peripheral products such as ETFs (exchange-traded funds), options and futures.

Sort by:

Name	Logo	GMG Rating	Customer Reviews	Stocks Available	Stock Trading Costs	CTA	Feature	Expand
Interactive Brokers - Advanced Stock Trading		GMG Rating 4.8	Customer Reviews 4.6(Based on 1,375 reviews)	Stocks Available 17,913	Stock Trading Costs 0.003%	See Stocks Interactive Brokers Reviews	Features: SEC Regulated Margin Stock Trading	Our Review Interactive Brokers US Stock Trading Expert rating ^{Our expert rating is the average of the areas listed here, each scored out of 5 by our team.} 4.8Excellent Our experts have rated Interactive Brokers US Stock Trading across five key areas of our review framework. Pricing5.0 Market Access5.0 App & Platform5.0 Customer Service4.0 Research & Analysis5.0 Pros Low trading fees Advanced platforms Global market access Cons Potentially complex for beginners High cash balance requirement Limited customer support Our verdict Amazing technology, and always first to market with innovative trading tools. Interactive Brokers lets you trade stock on 90+ international exchanges, with $0 commission and some of the lowest financing rates in the industry. Is Interactive Brokers a good stock broker? Yes, IBKR is an excellent US stock broker, low costs, excellent market access and superb apps and platforms. Pricing: Interactive Brokers is very cheap for trading stocks, especially in the IBKR Lite account, where commissions are $0 on US-listed stocks and fractional stocks. For more advanced traders, IBKR Pro commissions are USD 0.0005 to USD 0.0035 per share, but you get significant price improvements from IB SmartRouting. If you are trading stocks on margin, Interactive Brokers have some of the lowest margin loan financing rates in the industry from USD 4.83% to USD 5.83%. You can also actually get IBKR to pay you by letting them borrow your fully paid up stocks and letting them lend them out to short sellers, through their stock yield enhancement program. Market Access: IBKR probably has the best market access of all the stock brokers we compare. You can trade a huge range of international stocks and IBKR has local access to over 90 stock exchanges. There are very few stocks you cannot trade on IBKR. Apps & Platforms: Interactive Brokers' stock trading apps and platforms are seriously good. When I traded on the desktop workstation platform, I was able to pair trade two stocks against each other. IBKR is one of the few platforms that allows you to do this. Probably because when I interviewed IBKR founder Thomas Peterffy before testing the platforms, he told me that he thinks the most successful stock traders are ones that trade one company against another. Customer Service: Because Interactive Brokers is one of the largest stock brokers in the world, customer service is largely automated and they were even using automated chatbots before the AI revolution took over. This is a good example of how they are at the forefront of stock trading technology. However, it can be a bit of a pain trying to get through to someone on the phone if you are not a large customer with a personal stock broker. Research & Analysis: You get lots of research and analysis from Interactive Brokers, including the IBKR Campus, for beginners to improve their stock trading. For longer-term investors, there is fundamental data on 30,000 companies and over 5,000 analyst ratings to give you an indication of whether a stock is a buy or a sell.
Moomoo - Stock Trading For Beginners		GMG Rating 4.5	Customer Reviews	Stocks Available 5,000+	Stock Trading Costs $0	See Stocks Moomoo Reviews	Features: SEC Regulated Margin Stock Trading	Our Review Moomoo’s US platform offers commission-free trading on US stocks, ETFs, and OTC shares, with access to international stocks and ADRs from a single account. The platform includes free real-time quotes, Level 2 market data, advanced charting with 60+ technical indicators, and stock screening tools to help investors analyse markets. Traders can use mobile and desktop apps with integrated research, news, paper trading, and TradingView connectivity, aimed primarily at active and self-directed investors. Moomoo Expert rating ^{Our expert rating is the average of the areas listed here, each scored out of 5 by our team.} 4.5Excellent Our experts have rated Moomoo across five key areas of our review framework. Pricing4.5 Market Access4.5 App & Platform4.5 Customer Service4.5 Research & Analysis4.5 Pros Free U.S. stock trading with no commissions. High-quality market data and analytical tools. Access to global markets (e.g., Hong Kong and Chinese shares). Engaged social trading community. Cons May feel complex for beginners who are not familiar with advanced trading tools. Limited in terms of certain account types (e.g., retirement accounts may not be available everywhere). Some features (e.g., market data) require a subscription fee after a trial period Our verdict Moomoo is an online trading and investing platform developed by Futu Holdings, a technology-driven brokerage firm based in Hong Kong. Moomoo offers a range of long term investment products like fractional stocks and ETFs as well as speculative options and margin trading. Is Moomoo any good? Moomoo is available in Canada, Australian Singapore and the US and has a robust platform that caters to both retail and more sophisticated traders. Compared to platforms like Robinhood and Webull it's got better data, DMA and global market access. However, for active traders it's not as institutional grade as Interactive Brokers or more established platforms like TD Ameritrade’s thinkorswim. There are a few key features to Moomoo like real-time market data and advanced charting where you can trade DMA, with good technical indicators for advanced traders. There is also a good demo trading account so you can practice before you deposit real funds. You can also make a automatic buy sell order on Moomoo with OCO stop and limit orders for effective risk management of positions. We consider Moomoo a safe trading platform as they are regulated by the SEC in the US, the MAS in Singapore and ASIC in Australia.