Aviva is a major UK financial services company offering insurance, pensions, investments and retirement products, helping individuals and businesses protect their finances, build wealth and plan for the future.

Aviva Customer Reviews
Aviva Customer reviews
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 77 reviews
- Excellent22%
- Very good44%
- Basic23%
- Poor6%
- Bad4%
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5/5
3/5
Not encouraged to remain an…
Not encouraged to remain an investor
2/5
Competitive
Competitive
Only just started using Aviva…
Only just started using Aviva so can’t really say
4/5
Brilliant
Brilliant
Good selection of private pensions…
Good selection of private pensions with good research
Good steady investment group
Good steady investment group
Ok
Ok
Easy to navigate, fees a…
Easy to navigate, fees a little high.
Have joined in the past…
Have joined in the past 12 months and they offer everything I want at reasonable value
Pension held here – not…
Pension held here – not the lowest fees, but platform is quite easy to use and some improvements recently have helped.
Ok large provider
Ok large provider
Email contact only
Email contact only
Does what I need but…
Does what I need but not the most user friendly
use infrequently, fit for purpose
use infrequently, fit for purpose
Great
Great
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