AJ Bell Investment Trust Investing Customer Reviews & Expert Rating

The overall score out of 10 combines our expert rating out of 5 with the average customer rating out of 5.
8.3/10Very good

Based on 1,103 customer reviews and our expert analysis

  • Experts highlight AJ Bell Investment Trust Investing as a strong platform for investment trusts, offering access to over 400 options and a curated list of 18 top trusts based on price, performance, and size. They commend the low account fees, which decrease significantly for larger investments, while noting a relatively high initial deposit requirement of £500.
  • Across 1103 user reviews on Good Money Guide, averaging 4.2/5, customers frequently praise the platform's ease of use, responsive customer service, and transparent fee structure. However, some users express concerns about the app's usability and occasional platform stability issues, indicating a need for further improvements in the user experience.

Expert rating

Our expert rating is the average of the areas listed here, each scored out of 5 by our team.
4.1Very good

Our experts have rated AJ Bell Investment Trust Investing across five key areas of our review framework.

  • Pricing4.0
  • Market Access4.5
  • Online Platform4.0
  • Customer Service4.0
  • Research & Analysis4.0

Pros

  • 449 investment trusts
  • Low account fee of 0.25%*
  • Wide range of index funds

Cons

  • High initial deposit of £500
See full expert review

Our verdict

AJ Bell offer the most investment trusts on their platform of which their investment specialists have analysed the investment trust market, looking at factors including price, performance and size to create a list of 20 investment trusts to get started.
Capital at risk.

Is AJ Bell good for investment trusts?

Yes, AJ Bell offers access to over 400 investment trusts, but they also have an "Investment Trusts Select List" that has whittled those down to 18 of the best based on price, performance and size.

*Investment trust account fees reduce to 0.10% on the value between £250,000 and £500,000. There is no charge above £500,000. Dealing costs are £1.50.

Customer reviews for AJ Bell

Customer ratings come from reviews left on this site. Every review is read and approved before it is published.
4.2Very good

Based on 1,103 reviews

  • Excellent46%
  • Very good35%
  • Basic15%
  • Poor3%
  • Bad2%
Read customer reviews

Decent Value but Lacking Stability & Accountability

Ryan Letley ·

AJ Bell offers decent value for money compared to some competitors, but my experience has been mixed. Over the years, I’ve encountered several issues with platform stability, which can be particularly frustrating during crucial trading periods. Additionally, I’ve often felt like just another number rather than a valued customer when raising concerns. While I’ll continue using the service for now, the increasingly competitive platform market makes it worth exploring alternatives. The website and app are functional and reasonably user-friendly, but overall, there’s room for improvement.

Happy customer

Paul Hill ·

I've used AJ Bell for more than 20 years, which says everything

A. J. BELL

David Regan ·

Very pleased with their service. Good help line with any issues I trust them!

Simple to use

MR CHRIS ROE ·

user friendly and easy to use

Easy to use and many options available

Sotiria Moschopoulou ·

I find AJ Bell easy to use and navigate either through the App or through a browser. The customer service is easily available too. I am invested in some of their funds and also some independent funds. There is a wide variety of stocks available too ,which makes it easy to invest directly in those firms too. I really like their magazine too.
Overall I am satisfied with their services !

AJ Bell Dodl

Alan Walker ·

For me this is a very good App and a great introduction to investing. It is very low cost but be aware shares to purchase are limited.
Have been investing my money into their ready made funds, cautious, adventurous, balanced, you get my drift and splitting different amounts into those funds. Have also purchased a small amount of shares. The funds and shares are doing ok to date but remember it’s for the long haul so I am prepared for the pendulum swinging back and forth regarding prices.
I did some research before picking an investment account mainly for a beginner and came across Dodl which seems to tick
the boxes for me at this given time.
Would definitely urge others looking for a low cost way of investing and just starting out to give it a try, I would at some point like to try the bigger platform with AJ Bell but still carrying out my diligence and also have to factor in that the costs will more higher.

Very little contact through Bank...

Francis Flynn ·

Very little contact through Bank of Scotland.

no thoughts

Susan Beastall ·

no thoughts

?

Gerard Gaskin ·

?

.

Patrick Lomax ·

.

Easy to use.

Daniel Crickmar ·

Easy to use.

4/5

Alan Patterson ·

Good

Ossie Wheatley ·

Good

Very good all round

Kenneth Johnston ·

Very good all round

very good updated website

Neil Edwards ·

very good updated website

Excellent Investment company

Brian Knox ·

Excellent Investment company

Good value easy to deal...

dom buckley ·

Good value easy to deal with

i dont know enough

aida hota ·

i dont know enough

Used for Lisa. Purchasing ETFs...

Thomas Priddle ·

Used for Lisa. Purchasing ETFs is a bit higher than I would like and website could be easier to use but good for Lisa

Poor performance

Drew Marsham ·

Poor performance

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