- Experts highlight AJ Bell Investment Trust Investing as a strong platform for investment trusts, offering access to over 400 options and a curated list of 18 top trusts based on price, performance, and size. They commend the low account fees, which decrease significantly for larger investments, while noting a relatively high initial deposit requirement of £500.
- Across 1103 user reviews on Good Money Guide, averaging 4.2/5, customers frequently praise the platform's ease of use, responsive customer service, and transparent fee structure. However, some users express concerns about the app's usability and occasional platform stability issues, indicating a need for further improvements in the user experience.
Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated AJ Bell Investment Trust Investing across five key areas of our review framework.
- Pricing4.0
- Market Access4.5
- Online Platform4.0
- Customer Service4.0
- Research & Analysis4.0
Pros
- 449 investment trusts
- Low account fee of 0.25%*
- Wide range of index funds
Cons
- High initial deposit of £500
See full expert review
Our verdict
AJ Bell offer the most investment trusts on their platform of which their investment specialists have analysed the investment trust market, looking at factors including price, performance and size to create a list of 20 investment trusts to get started.
Capital at risk.
Is AJ Bell good for investment trusts?
Yes, AJ Bell offers access to over 400 investment trusts, but they also have an "Investment Trusts Select List" that has whittled those down to 18 of the best based on price, performance and size.
*Investment trust account fees reduce to 0.10% on the value between £250,000 and £500,000. There is no charge above £500,000. Dealing costs are £1.50.
Customer reviews for AJ Bell
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 1,103 reviews
- Excellent46%
- Very good35%
- Basic15%
- Poor3%
- Bad2%
Read customer reviews
Decent Value but Lacking Stability & Accountability
AJ Bell offers decent value for money compared to some competitors, but my experience has been mixed. Over the years, I’ve encountered several issues with platform stability, which can be particularly frustrating during crucial trading periods. Additionally, I’ve often felt like just another number rather than a valued customer when raising concerns. While I’ll continue using the service for now, the increasingly competitive platform market makes it worth exploring alternatives. The website and app are functional and reasonably user-friendly, but overall, there’s room for improvement.
Happy customer
I've used AJ Bell for more than 20 years, which says everything
A. J. BELL
Very pleased with their service. Good help line with any issues I trust them!
Simple to use
user friendly and easy to use
Easy to use and many options available
I find AJ Bell easy to use and navigate either through the App or through a browser. The customer service is easily available too. I am invested in some of their funds and also some independent funds. There is a wide variety of stocks available too ,which makes it easy to invest directly in those firms too. I really like their magazine too.
Overall I am satisfied with their services !
AJ Bell Dodl
For me this is a very good App and a great introduction to investing. It is very low cost but be aware shares to purchase are limited.
Have been investing my money into their ready made funds, cautious, adventurous, balanced, you get my drift and splitting different amounts into those funds. Have also purchased a small amount of shares. The funds and shares are doing ok to date but remember it’s for the long haul so I am prepared for the pendulum swinging back and forth regarding prices.
I did some research before picking an investment account mainly for a beginner and came across Dodl which seems to tick
the boxes for me at this given time.
Would definitely urge others looking for a low cost way of investing and just starting out to give it a try, I would at some point like to try the bigger platform with AJ Bell but still carrying out my diligence and also have to factor in that the costs will more higher.
Very little contact through Bank...
Very little contact through Bank of Scotland.
no thoughts
no thoughts
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Easy to use.
Easy to use.
4/5
Good
Good
Very good all round
Very good all round
very good updated website
very good updated website
Excellent Investment company
Excellent Investment company
Good value easy to deal...
Good value easy to deal with
i dont know enough
i dont know enough
Used for Lisa. Purchasing ETFs...
Used for Lisa. Purchasing ETFs is a bit higher than I would like and website could be easier to use but good for Lisa
Poor performance
Poor performance
- Expert opinion: AJ Bell reviewed & rated

Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.

