AJ Bell Stocks & Shares ISA Customer Reviews & Expert Rating

The overall score out of 10 combines our expert rating out of 5 with the average customer rating out of 5.
9.2/10Excellent

Based on 1,104 customer reviews and our expert analysis

  • Experts commend AJ Bell Stocks & Shares ISA for its comprehensive investment options, highlighting its low fees and strong performance across various criteria, including pricing and customer service, all rated at 5.0/5. The platform is particularly noted for its user-friendly interface and extensive market access, although high phone dealing charges are mentioned as a drawback.
  • Across 1104 user reviews on Good Money Guide, averaging 4.2/5, customers frequently praise the platform's ease of use, reliable customer service, and transparent fee structure. Many users appreciate the app's functionality and the variety of investment options available, while some express concerns about occasional platform stability and the need for improvements in the app's user experience.

AJ Bell Stocks & Shares ISA Expert rating

Our expert rating is the average of the areas listed here, each scored out of 5 by our team.
5.0Excellent

Our experts have rated AJ Bell Stocks & Shares ISA across five key areas of our review framework.

  • Pricing5.0
  • Market Access5.0
  • Online Platform5.0
  • Customer Service5.0
  • Research & Analysis5.0

Pros

  • Pick your own shares, funds and bonds or use their investing ideas
  • Low ISA account fees capped at Β£2.50 a month for shares
  • Lots of account types

Cons

  • High phone dealing charges
See full expert review

Our verdict

AJ Bell won the Good Money Guide Award in 2024 for β€œBest Stocks and Shares ISA” for its low-cost online investing platform for the UK DIY investor where you can invest stocks in more than 20 markets, over 4,000 funds, ETFs, and bonds.

How does AJ Bell's ISA work?

AJ Bell's ISA is a stocks and shares ISA which means that you are invested in the stock market. AJ Bell does not offer cash ISA like Hargreaves Lansdown do with their Active Savings product. However, AJ Bell do pay interest on uninvested cash so if you want to keep some money outside the risks of the stock market you can earn interest on your cash.


Fees: AJ Bell charges 0.25% of the value of your portfolio for their ISA. But, share account fees are capped at Β£3.50 a month. Dealing costs are Β£1.50 for funds and Β£5 for shares but drop to Β£3.50 where there were 10 or more online share deals in the previous month.

Customer reviews for AJ Bell

Customer ratings come from reviews left on this site. Every review is read and approved before it is published.
4.2Very good

Based on 1,104 reviews

  • Excellent46%
  • Very good35%
  • Basic15%
  • Poor3%
  • Bad2%
Read customer reviews

5/5

GMG Awards Voter: [13359388415] Β·

Pros:
Does what it says on the tin

Cons:
Nothing

4/5

GMG Awards Voter: [13358157408] Β·

Pros:
Straightforward investment account

Cons:
Limit monthly fees on funds in the same way as shares

5/5

GMG Awards Voter: [13357434748] Β·

Pros:
Good ISA Provider

Cons:
Improve Administration

3/5

GMG Awards Voter: [13354638016] Β·

Pros:
OK

Cons:
Not sure

5/5

GMG Awards Voter: [13353362804] Β·

Pros:
Fairly fee'd, Ease of usage of Online Platforms and support of various currency transfer methods.

Cons:
There is always room for improvements

4/5

GMG Awards Voter: [13349823322] Β·

Pros:
nothing particular.

Cons:
can improve the time it takes to purchase or buy shares. Much prefer to see the price of stock at the time one buys or sells.

5/5

GMG Awards Voter: [13349565765] Β·

Pros:
Fast cheap transfers

Cons:
Nothing I can think of

4/5

GMG Awards Voter: [13349552847] Β·

Pros:
Low fees

Cons:
Better SIPP integration

1/5

GMG Awards Voter: [13348799860] Β·

Pros:
lowest cost and fastest money exchange and transfer I have found

Cons:
nothing at the moment

4/5

GMG Awards Voter: [13344980292] Β·

Pros:
Customer Support

4/5

GMG Awards Voter: [13344932162] Β·

5/5

GMG Awards Voter: [13341791929] Β·

Pros:
Good for pensions

Cons:
Not sure

3/5

GMG Awards Voter: [13341121329] Β·

Pros:
Regular news letters/magazine

Cons:
Reduce fees

5/5

GMG Awards Voter: [13337998065] Β·

Pros:
Nil comment

Cons:
Nil comment

3/5

GMG Awards Voter: [13337755966] Β·

Pros:
News

Cons:
Lower its costs

4/5

GMG Awards Voter: [13336265027] Β·

Pros:
cheap fees

Cons:
access to other countries

5/5

GMG Awards Voter: [13335269364] Β·

Pros:
Easy of use and support

Cons:
None

5/5

GMG Awards Voter: [13335157161] Β·

Pros:
low cost service delivery, fast service delivery and friendliness of customer service team

4/5

GMG Awards Voter: [13335130381] Β·

Pros:
Generally very good overall

Cons:
Offer same day cash withdrawal

3/5

GMG Awards Voter: [13335035644] Β·
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