Wealthify won Best Robo Advisor at the Good Money Guide Awards 2024 due to their high scores in our consumer survey, exceptional customer service, broad market access, and diverse portfolio offerings, as well as excellent individual reviews.
Expert Review
Name: Wealthify
Description: Wealthify is a digital wealth manager or "robo-advisor" that offers low-cost pre-made portfolios through their Original or Ethical investment plans. Wealthify is now owned by Aviva, and customers can set their own risk/reward threshold and invest through a general investment account, stocks and shares ISA, junior ISA or pension.
Capital at risk
Is Wealthify good for investing?
Yes, Wealthify is a great investment option for people who want a simple, low-cost investment account. They offer pre-made diverse portfolios to invest in where you can set your own goals, risks and potential returns. Fees are low at 0.6% of your portfolio value, but there are also investment costs of on average 0.16% for original plans and 0.7% for ethical plans. Fees do drop to 0.3% above £100k for pensions though.
Wealthify offers a low cost and hassle free way to invest on autopilot and save for a rainy day or for your pension. I really like them, especially now that they are owned by Aviva.
Pricing: One of the cheapest robo-advisors around
Market Access: Limited to their own portfolios, but suitably diverse and you can set your risk level
Platform & Apps: Both very easy to use with good portfolio projection tools
Customer Service: Rated highly for support from real people in Wales
Research & Analysis: Some good analysis around portfolio rebalancing
Pros
- Owned by Aviva
- Simple investment options
- Low-cost
Cons
- Cannot buy individual shares
-
Pricing
(4.5)
-
Market Access
(4.5)
-
Online Platform
(5)
-
Customer Service
(5)
-
Research & Analysis
(4.5)
Overall
4.7
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
You can contact Richard at richard@goodmoneyguide.com
