Yes, we rate Wealthify as a good pension provider, as they offer ready-made portfolios and are owned by Aviva, but there are some downsides. Read our full Wealthify pension review to see if they are right for you.
- Experts commend Wealthify Pension for its competitive management fees, particularly for SIPP accounts over £100,000, which have been reduced to 0.3%. They highlight the platform's ease of use and strong customer service, while noting the limitation of not allowing individual share investments.
- Across 2571 user reviews on Good Money Guide, averaging 4.6/5, customers frequently praise the user-friendly platform and the clarity of information provided. Many appreciate the efficient customer service and the ability to invest with low minimum amounts, although some express concerns about the waiting time for investment credits.
Wealthify Pension Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.- Pricing5.0
- Market Access4.5
- Online Platform5.0
- Customer Service5.0
- Research & Analysis4.5
Pros
- Managed pension
- Owned by Aviva
- Relatively low annual account fee
Cons
- Can't invest in individual shares
- £5,000 minimum deposit
See full expert review
Our verdict
Overall we rate Wealthify as a good managed pension as they won Best Private Pension Provider 2025 in the Good Money Guide Awards, but it is not a SIPP pension as you cannot invest in individual shares, instead you pick one of their portfolios based on how much risk you want to take, so it's more of a private managed personal pension. Wealthify is authorised and regulated by the Financial Conduct Authority and owned by Aviva.
Capital at risk. Your tax treatment will depend on your individual circumstances and it may be subject to change in the future.
Is Wealthify's pension any good?
Wealthify won "Best Pension" in the 2025 Good Money Guide Awards as it lets you invest either in an original portfolio of investments from the UK and overseas or choose an ethical investment plan made from a blend of environmentally and socially responsible investments.
Pension Fees: Wealthify has recently cut management fees for SIPP accounts holding more than £100,000 by introducing a tiered charging structure.
Any amount above £100,000 in Wealthify Personal Pension accounts will be charged at a lower annual fee of 0.3%, putting the service in a very competitive position against other providers.
This represents a reduction on the offering’s standard annual fee of 0.6% on balances up to £100,000. Both fees are charged monthly. In real terms, that means if you have £200,000 in your Welathify pension, your fees will now be £300 a year lower
The updated pricing structure is aimed at enhancing the appeal of Wealthify’s SIPP, particularly among more affluent clients.
Wealthify chief executive Richard Ambrose said: “Too many people are unaware of what they are paying in fees. It’s our duty as pension providers to make this clear. Fees are charged as a percentage of the pension pot, so the more you put in, the more fees will eat into your retirement savings.
“Whatever stage people are at with their pensions, I hope Wealthify’s new tiering inspires them to review their fees and vote with their feet so that they aren’t paying more than they need to.”
By introducing tiered fees, Aviva-owned Wealthify's SIPP offering comes in line with its direct digital wealth manager competitors Nutmeg and Moneyfarm, as well as other personal pension providers.
Moneyfarm for example have slightly higher tiered management fees depending on the amount of assets held in their SIPPs. Wealthify’s decision to cut its pension management fees on sums above £100,000 to 0.3% puts it in a more competitive position.
Its “Fixed Allocation” service carries a fee of 0.45% up to £100,000 and then 0.25% on further investments.
It is important to note that these charges concern only the management of the SIPP and do not account for other costs such as the fees of funds (average fund fees for Original portfolios are 0.14%, and for Ethical: 0.46%) in which portfolios are invested or transaction fees.
Market Access: You can only invest in either an Original Plan or an Ethical Plan with Wealthify, so you can't buy individual shares. So Wealthify's pension is better for those who just want to invest passively without being too involved. Once you have chosen your plan, you can then decide how much risk to take on by setting your pension from cautious to adventurous. You can see the difference in how Wealthify pensions are balanced for risk below, the more risk/reward you choose, the more stocks are allocated to your portfolio.
Wealthify screenshots taken Feb 2026
Performance: Excluding fees, Wealthify plans have returned just over 24% since 2019, with an average return of just over 4% per year. Which, if we're honest, is not great seeing as the S&P, the major US stock market that contains 500 of the biggest US public companies, has returned around 85%. It's not exactly a fair comparison because Wealthify plans are diversified (as portfolios are supposed to be) across bonds and different countries.
It will certainly be interesting to see the 2026 performance update after the most recent stock market crash, where you'd expect a diversified portfolio to be more resilient than an index tracker.
Customer Service: Great support from Wealthify from an experienced team that can help with any issues either via email, chat or over the phone.
App & platform: Both are easy to use and easy to navigate.
Research & Analysis: When you are logged in, you get some brief market updates online, but that's about it, other than the odd email, about how things like the budget may affect your investments.
Remember that past performance is not an indication of future results.
Capital at risk. Your tax treatment will depend on your individual circumstances and it may be subject to change in the future.
Customer reviews for Wealthify
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 2,571 reviews
- Excellent68%
- Very good24%
- Basic6%
- Poor1%
- Bad1%
Read customer reviews
Accessible
Processes are easy to understand and staff are helpful and friendly. App is well designed and tell you what you need to know without data overload. I'm in control of my money without needing to be a financial expert
Efficient
Customer service with Wealthify is second to none, whenever there's an issue be it app based or user error, there's always be a form of communication open to work out the problem.
Trustworthy
They make me feel safe with my money in their hands
Variety
Good selection of products made simple.
Slick
Easy to use platform, functional with handy and topical news
Clarity
Providing clear information and updates
Steady Wealth Management
Good steady return
Good performance
Provides good performance, for 3 JISAs I hold for my three grandchildren. They'd get 5 stars if it wasn't for the ludicrous 6-working-days waiting time before investments I make actually get credited to my grandchildren's JISAs. In this day and age, that's unacceptable, frankly.
Easy way to start investing
Can start with very small amounts. Very easy to use and professional
Great company for all round saving and investing
I've had an ISA, Pension and two Junior ISAs with Wealthify, and now more recently I've started saving with them too. Their platform is so simple to use and easy to understand. I feel like my money has grown so much more than it would have in a savings account, and I was lucky that I transferred my pension to them when I did, since it was out of the market (in the middle of being transferred from one provider to the other when markets fell) so my pension pot has only ever grown since.
My boys always ask to see the money in their Junior ISA and it's a great opportunity for me to teach them about money too. The savings rate is really good especially if someone doesn't feel comfortable investing yet. So its a great all rounder for me.
User friendly with easy to understand options
Great for routine investment in shares and also for the easy access savings account.
Very efficient SIPP
The SIPP works effectively to add on your tax straightaway unlike other providers .
All the information needed to review investments are available and the mix is regularly monitored and the mix changes
Great investment platform
Wealthify offers an excellent range of products and service combined with real value for money.
Good service
Good communication and websites
Attention to detail.
Attention to detail is fabulous. I have used them for about 4 years now and never had a problem. Watch the money grow.
Excellent Value and easy to use.
Some years back I was able to open a simple managed ISA on the actual terms and target I wished. You can choose your risk - this can be changed down the line. The contact from the company is good, as are the updates. It's very straight forward.
Great company for a small investor
Having limited funds to invest and not having experience of stocks and shares I started an ISA with Wealthify as I liked the idea of having a choice of risk levels . I have recently changed to a more ambitious level and the change was easy and handled with no problem or hassle . Very happy with an inflation beating result with Wealthify.
Sofa investing at its best!
Sit back and watch your money grow - I invested small to see if they were any good and have since opened the tap! Good performance and fees are low.
Straightforward method of investing based on your risk apetite
Have had ISAs, JISAs and LISA with Nutmeg.
The website and app are fairly straightforward, allowing you to create portfolios based on different criteria. I like the fact that I don't have to select individual funds / shares.
The only criticism I have is, the time it takes to deposit or withdraw on funds. As they have a limited number of days on which they buy / sell funds. E.g. it can take over a week to receive any funds.
Love the simple platform
Making investing for myself and my children accessible
Wealthify Alternative Pension Providers
| Name | Logo | GMG Rating | Customer Reviews | Pension Fees | Minimum Deposit | CTA | Tag | Feature | Expand |
|---|---|---|---|---|---|---|---|---|---|
| | GMG Rating | Customer Reviews | Pension Fees £210 | Minimum Deposit £1 | See Offer Capital at risk | Featured | Features:
| | |
| | GMG Rating | Customer Reviews | Pension Fees £155.88 | Minimum Deposit £1 | See Offer Capital at risk | Features:
| interactive investor Pensions Expert ratingOur expert rating is the average of the areas listed here, each scored out of 5 by our team.5.0Excellent Our experts have rated interactive investor Pensions across five key areas of our review framework.
Pros
Cons
Our verdictInteractive Investor offers the most investment options in the UK SIPP markets. With II you can invest more than 40,000 domestic and international shares, ETFs, bonds and over 3,000 funds (AJ Bell has 2,000 and HL offers 2,500 funds). Is Interactive Investors' SIPP (pension) any good?Yes, interactive investor won "Best SIPP Provider" in the 2025 Good Money Guide Awards. ii has a really good pre-selected fund section, which makes crucial SIPP asset allocation decisions much easier. It's very low cost too, with excellent education and research, and a huge range of investments to choose from. The key advantage of interactive investor’s SIPP is that it has a flat-fee structure. This means that annual account charges do not increase as your pension pot grows in size. This structure can help those with larger SIPP portfolios save on fees, however it can be a little expensive for small pensions if you are just starting to invest for your retirement. For smaller pension pots, those that just want to invest in ETFs, InvestEngine offer a free SIPP, but it is limited to just UK-listed ETFs, so you can't buy individual shares. One of the good things about ii's SIPP is that you can buy bonds, gilts, and shares in small and large UK and international companies. Even though ii charges £3.99 for buying funds. If you compare this to Hargreaves Lansdown, which does not charge for buying and selling funds, but HL SIPP fees are higher. If you have £100,000 in your SIPP with ii you'd pay £71.88 a year, versus HL where your fees would be £450. So, if you have a big pension, is it worth moving it to ii? Well, yes at the moment, as interactive investor claim their SIPP pricing can give you an additional £68,467 towards your pension after 30 years compared to HL. Plus, if you transfer your SIPP to ii before 31st August, you can claim up to £2,000 in cash back.
Of course, you’ll need to add cash or start a transfer of a minimum value of £10,000 to qualify for your cashback reward. Terms apply. | ||
| | GMG Rating | Customer Reviews | Pension Fees 0.6% - 0.3% | Minimum Deposit £5,000 | See Offer Capital at risk | Features:
| Wealthify Pension Expert ratingOur expert rating is the average of the areas listed here, each scored out of 5 by our team.
Pros
Cons
Our verdictOverall we rate Wealthify as a good managed pension as they won Best Private Pension Provider 2025 in the Good Money Guide Awards, but it is not a SIPP pension as you cannot invest in individual shares, instead you pick one of their portfolios based on how much risk you want to take, so it's more of a private managed personal pension. Wealthify is authorised and regulated by the Financial Conduct Authority and owned by Aviva. Is Wealthify's pension any good?Wealthify won "Best Pension" in the 2025 Good Money Guide Awards as it lets you invest either in an original portfolio of investments from the UK and overseas or choose an ethical investment plan made from a blend of environmentally and socially responsible investments. Pension Fees: Wealthify has recently cut management fees for SIPP accounts holding more than £100,000 by introducing a tiered charging structure. Any amount above £100,000 in Wealthify Personal Pension accounts will be charged at a lower annual fee of 0.3%, putting the service in a very competitive position against other providers. This represents a reduction on the offering’s standard annual fee of 0.6% on balances up to £100,000. Both fees are charged monthly. In real terms, that means if you have £200,000 in your Welathify pension, your fees will now be £300 a year lower The updated pricing structure is aimed at enhancing the appeal of Wealthify’s SIPP, particularly among more affluent clients. Wealthify chief executive Richard Ambrose said: “Too many people are unaware of what they are paying in fees. It’s our duty as pension providers to make this clear. Fees are charged as a percentage of the pension pot, so the more you put in, the more fees will eat into your retirement savings. “Whatever stage people are at with their pensions, I hope Wealthify’s new tiering inspires them to review their fees and vote with their feet so that they aren’t paying more than they need to.” By introducing tiered fees, Aviva-owned Wealthify's SIPP offering comes in line with its direct digital wealth manager competitors Nutmeg and Moneyfarm, as well as other personal pension providers. Moneyfarm for example have slightly higher tiered management fees depending on the amount of assets held in their SIPPs. Wealthify’s decision to cut its pension management fees on sums above £100,000 to 0.3% puts it in a more competitive position. Its “Fixed Allocation” service carries a fee of 0.45% up to £100,000 and then 0.25% on further investments. It is important to note that these charges concern only the management of the SIPP and do not account for other costs such as the fees of funds (average fund fees for Original portfolios are 0.14%, and for Ethical: 0.46%) in which portfolios are invested or transaction fees. Market Access: You can only invest in either an Original Plan or an Ethical Plan with Wealthify, so you can't buy individual shares. So Wealthify's pension is better for those who just want to invest passively without being too involved. Once you have chosen your plan, you can then decide how much risk to take on by setting your pension from cautious to adventurous. You can see the difference in how Wealthify pensions are balanced for risk below, the more risk/reward you choose, the more stocks are allocated to your portfolio.
Wealthify screenshots taken Feb 2026 Performance: Excluding fees, Wealthify plans have returned just over 24% since 2019, with an average return of just over 4% per year. Which, if we're honest, is not great seeing as the S&P, the major US stock market that contains 500 of the biggest US public companies, has returned around 85%. It's not exactly a fair comparison because Wealthify plans are diversified (as portfolios are supposed to be) across bonds and different countries. It will certainly be interesting to see the 2026 performance update after the most recent stock market crash, where you'd expect a diversified portfolio to be more resilient than an index tracker. Customer Service: Great support from Wealthify from an experienced team that can help with any issues either via email, chat or over the phone. App & platform: Both are easy to use and easy to navigate. Research & Analysis: When you are logged in, you get some brief market updates online, but that's about it, other than the odd email, about how things like the budget may affect your investments. Remember that past performance is not an indication of future results. Capital at risk. Your tax treatment will depend on your individual circumstances and it may be subject to change in the future. | ||
| | GMG Rating | Customer Reviews | Pension Fees 0.75% | Minimum Deposit £1 | See Offer Capital at risk | Features:
| | ||
| | GMG Rating | Customer Reviews | Pension Fees 0% - 0.25% | Minimum Deposit £500 | See Offer Capital at risk | Features:
| | ||
 | GMG Rating | Customer Reviews | Pension Fees 0.45% | Minimum Deposit £100 | See Offer Capital at risk | Features:
| | ||
| | GMG Rating | Customer Reviews | Pension Fees 0% | Minimum Deposit £1 | See Offer Capital at risk | Features:
| |
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.