Wealthify Pension Review

Yes, we rate Wealthify as a good pension provider, as they offer ready-made portfolios and are owned by Aviva, but there are some downsides. Read our full Wealthify pension review to see if they are right for you.

Wealthify Pension Customer Reviews & Expert Rating

The overall score out of 10 combines our expert rating out of 5 with the average customer rating out of 5.
9.4/10Excellent

Based on 2,571 customer reviews and our expert analysis

  • Experts commend Wealthify Pension for its competitive management fees, particularly for SIPP accounts over £100,000, which have been reduced to 0.3%. They highlight the platform's ease of use and strong customer service, while noting the limitation of not allowing individual share investments.
  • Across 2571 user reviews on Good Money Guide, averaging 4.6/5, customers frequently praise the user-friendly platform and the clarity of information provided. Many appreciate the efficient customer service and the ability to invest with low minimum amounts, although some express concerns about the waiting time for investment credits.

Wealthify Pension Expert rating

Our expert rating is the average of the areas listed here, each scored out of 5 by our team.
4.8Excellent

Our experts have rated Wealthify Pension across five key areas of our review framework.

  • Pricing5.0
  • Market Access4.5
  • Online Platform5.0
  • Customer Service5.0
  • Research & Analysis4.5

Pros

  • Managed pension
  • Owned by Aviva
  • Relatively low annual account fee

Cons

  • Can't invest in individual shares
  • £5,000 minimum deposit
See full expert review

Our verdict

Overall we rate Wealthify as a good managed pension as they won Best Private Pension Provider 2025 in the Good Money Guide Awards, but it is not a SIPP pension as you cannot invest in individual shares, instead you pick one of their portfolios based on how much risk you want to take, so it's more of a private managed personal pension. Wealthify is authorised and regulated by the Financial Conduct Authority and owned by Aviva.
Capital at risk. Your tax treatment will depend on your individual circumstances and it may be subject to change in the future.

Is Wealthify's pension any good?

Wealthify won "Best Pension" in the 2025 Good Money Guide Awards as it lets you invest either in an original portfolio of investments from the UK and overseas or choose an ethical investment plan made from a blend of environmentally and socially responsible investments.

Pension Fees: Wealthify has recently cut management fees for SIPP accounts holding more than £100,000 by introducing a tiered charging structure.

Any amount above £100,000 in Wealthify Personal Pension accounts will be charged at a lower annual fee of 0.3%, putting the service in a very competitive position against other providers.

This represents a reduction on the offering’s standard annual fee of 0.6% on balances up to £100,000. Both fees are charged monthly. In real terms, that means if you have £200,000 in your Welathify pension, your fees will now be £300 a year lower

The updated pricing structure is aimed at enhancing the appeal of Wealthify’s SIPP, particularly among more affluent clients.

Wealthify chief executive Richard Ambrose said: “Too many people are unaware of what they are paying in fees. It’s our duty as pension providers to make this clear. Fees are charged as a percentage of the pension pot, so the more you put in, the more fees will eat into your retirement savings.

“Whatever stage people are at with their pensions, I hope Wealthify’s new tiering inspires them to review their fees and vote with their feet so that they aren’t paying more than they need to.”

By introducing tiered fees, Aviva-owned Wealthify's  SIPP offering comes in line with its direct digital wealth manager competitors Nutmeg and Moneyfarm, as well as other personal pension providers.

Moneyfarm for example have slightly higher tiered management fees depending on the amount of assets held in their SIPPs. Wealthify’s decision to cut its pension management fees on sums above £100,000 to 0.3% puts it in a more competitive position.

Its “Fixed Allocation” service carries a fee of 0.45% up to £100,000 and then 0.25% on further investments.

It is important to note that these charges concern only the management of the SIPP and do not account for other costs such as the fees of funds (average fund fees for Original portfolios are 0.14%, and for Ethical: 0.46%) in which portfolios are invested or transaction fees.

Market Access: You can only invest in either an Original Plan or an Ethical Plan with Wealthify, so you can't buy individual shares. So Wealthify's pension is better for those who just want to invest passively without being too involved. Once you have chosen your plan, you can then decide how much risk to take on by setting your pension from cautious to adventurous. You can see the difference in how Wealthify pensions are balanced for risk below, the more risk/reward you choose, the more stocks are allocated to your portfolio.

Wealthify Original Plans 2026

Wealthify screenshots taken Feb 2026

Performance: Excluding fees, Wealthify plans have returned just over 24% since 2019, with an average return of just over 4% per year. Which, if we're honest, is not great seeing as the S&P, the major US stock market that contains 500 of the biggest US public companies, has returned around 85%. It's not exactly a fair comparison because Wealthify plans are diversified (as portfolios are supposed to be) across bonds and different countries.

It will certainly be interesting to see the 2026 performance update after the most recent stock market crash, where you'd expect a diversified portfolio to be more resilient than an index tracker.

Customer Service: Great support from Wealthify from an experienced team that can help with any issues either via email, chat or over the phone.

App & platform: Both are easy to use and easy to navigate.

Research & Analysis: When you are logged in, you get some brief market updates online, but that's about it, other than the odd email, about how things like the budget may affect your investments.

Remember that past performance is not an indication of future results.

Capital at risk. Your tax treatment will depend on your individual circumstances and it may be subject to change in the future.

Customer reviews for Wealthify

Customer ratings come from reviews left on this site. Every review is read and approved before it is published.
4.6Excellent

Based on 2,571 reviews

  • Excellent68%
  • Very good24%
  • Basic6%
  • Poor1%
  • Bad1%
Read customer reviews

Makes investing easy!

Rebecca Wallis ·

Makes investing easy!

Highly recommend

James Leigh ·

Highly recommend

Really easy

Denise Chan ·

Really easy

Great value simple investing

Ed Leigh ·

Great value simple investing

?

Gerard Gaskin ·

?

Excellent General Investment Plan

Steve Hawkins ·

Excellent General Investment Plan

Surprised by information provided, product...

Philip Martin ·

Surprised by information provided, product and industry related

Easy to use

Michael Nelson ·

Easy to use

Easy to use amm

Chris Davies ·

Easy to use amm

Easy to invest and understand...

Lorna Edmondson ·

Easy to invest and understand with good communication

Good

Peter koncek ·

Good

Competent

John Frederick Martin ·

Competent

great app with good info

Anthony Johnson ·

great app with good info

i dont know enough

aida hota ·

i dont know enough

Outperformed by Moneyfarm for overall...

Iain Hunneybell ·

Outperformed by Moneyfarm for overall return

Okay

Graham Baker ·

Okay

5/5

E Greenfield ·

Easy to use and the...

Michael Corbett ·

Easy to use and the communications are good and easy to understand.

Low costs

Tom Titt ·

Low costs

Low costs

Chris Davies ·

Low costs

Wealthify Alternative Pension Providers

Good Money Guide’s experts have tested and reviewed the UK’s top FCA-regulated private pension providers, helping you choose with confidence.

 

Scroll to Top

Subscribe To The Good Money Guide Newsletter

Make more of your money with our guides, analysis, tips and interviews.

We’re committed to your privacy, and you may unsubscribe from these communications at any time with a single click. For more information, check out our privacy policy.