interactive investor General Investing Account Customer Reviews & Expert Rating

The overall score out of 10 combines our expert rating out of 5 with the average customer rating out of 5.
9.1/10Excellent

Based on 1,125 customer reviews and our expert analysis

  • Experts rate the interactive investor General Investing Account highly, awarding it 4.8/5 overall. They commend its fixed-fee pricing model, which is particularly beneficial for investors with larger portfolios, and highlight the platform's ease of use and extensive market access. However, they note that international share dealing can be costly compared to competitors.
  • Across 1125 user reviews on Good Money Guide, averaging 4.3/5, customers frequently appreciate the platform's user-friendly interface, efficient customer service, and the attractive flat-fee structure, especially for high-volume trading. However, some users express concerns about rising fees, particularly for smaller accounts, and the platform's limitations in handling international transactions and certain features.

interactive investor General Investing Account Expert rating

Our expert rating is the average of the areas listed here, each scored out of 5 by our team.
4.8Excellent

Our experts have rated interactive investor General Investing Account across five key areas of our review framework.

  • Pricing4.5
  • Market Access5.0
  • App & Platform4.5
  • Customer Service5.0
  • Research & Analysis5.0

Pros

  • Pick your own investments or use the model portfolios
  • £1 minimum deposit makes it easy to get started
  • Fixed account fee that does not increase with your investments
  • Joint account options

Cons

  • Fixed fee expensive for accounts below £1,000
  • No lifetime ISA account
  • No junior SIPP account
See full expert review

Our verdict

The interactive investor (ii) GIA is an all-rounder with an attractive fixed fee pricing model. There's access to a wide range of markets including UK and international shares, bonds and ETFs. Capital is at risk.
Capital at risk

Is Interactive Investor a good general investing account?

Yes, ii’s GIA won our award for best general investment account in 2023 and 2022. This is because of its excellent fixed-fee pricing, which makes it a good choice for investors with over £10,000 to invest. ii's fixed fee keeps your total account costs low no matter how big your portfolio gets. You can also invest in markets ranging from UK and international shares to funds, trusts, bonds and ETFs.

Fees

A GIA with ii costs from £5.99 a month if you have less than £100,000 in your portfolio on their core plan, above that the monthly cost rises to £14.99 on the ii plus plan.

Included in both are a free stocks and shares ISA account and SIPP (for pension investing). Individual share deals are £3.99 per trade. It's a little cheaper to buy funds on the Plus plan at £1.49 per fund buy or sell.

If you are buying international shares, it's quite expensive compared to other providers like IG or Freetrade, who generally offer international share dealing for free. Especially when you take into account that FX fees for converting GBP to USD are 0.75%.

Is ii's GIA Better than its ISA?

The GIA is better if you have lots of money to invest as the maximum you can put in an ISA tax-free each year is £20,000, so anything above that you should invest in a GIA. However, if you have less than £20,000 to invest each year, the ii ISA is a better option as your profits will be tax-free.

What is ii's Platform Like to Use?

ii’s platform is very easy to use and it gives lots of market data on potential investments.

 

Interactive Investor General Investment Account Investing Platform

Customer reviews for interactive investor

Customer ratings come from reviews left on this site. Every review is read and approved before it is published.
4.3Very good

Based on 1,125 reviews

  • Excellent51%
  • Very good33%
  • Basic10%
  • Poor4%
  • Bad2%
Read customer reviews

Excellent range of markets and...

Alex Barrett ·

Excellent range of markets and currencies, Good value

My favourite platform. Wide...

Murray Horrex ·

My favourite platform. Wide coverage for serious investors with competitive fixed fee structure.

Platform is used only to...

Seyed Abbas hashemi ·

Platform is used only to buy and sell stocks. And as such it’s a good platform.

Good in all respects

David Barnes ·

Good in all respects

Good value, competent

David Cockburn ·

Good value, competent

Nil

Gurchet singh ·

Nil

the platform is easy to...

ARRAN JAMES MARSHALL ·

the platform is easy to navigate and use, lots of good information about the accounts on offer and pricing is just about right also.

Fine, easy to use

Jennifer Hewlett ·

Fine, easy to use

A cheaper, fixed fee broker...

Martin Velvett ·

A cheaper, fixed fee broker offering deals to inspire family members to start investing. Great articles covering the various topics and methods of investing, with reviews on numerous funds and trusts. A one stop shop for the novice and experienced investor alike.

Trading costs could be lower

Barry Vernon ·

Trading costs could be lower

brilliant service, excellent info provided

Richard Fleming ·

brilliant service, excellent info provided

II have been excellent in...

Christopher Higgins ·

II have been excellent in helping transfer out of my ReAssure DC pension into their SIPP. Trading fees of £3.99 are unbeatable in my experience.

Poor message system and system...

David Kemper ·

Poor message system and system generally often down for maintenance

Not impressed with the customer...

Peter Isard ·

Not impressed with the customer service

Ease of Trading/ Website could...

Alan Metherell ·

Ease of Trading/ Website could do with a tidy up

Unfriendly, though can put 'stop...

John Thornton ·

Unfriendly, though can put 'stop loss etc.' limits on non-UK stock

expensive

MR MAYUR BILAKHIA ·

expensive

my current trading platform (ISA)....

Matthew Pountain ·

my current trading platform (ISA). Very good and helpful.

Easy to use.

Stephen Martin ·

Easy to use.

common admin displeasure & IT...

Clive Elder ·

common admin displeasure & IT probs

Scroll to Top

Subscribe To The Good Money Guide Newsletter

Make more of your money with our guides, analysis, tips and interviews.

We’re committed to your privacy, and you may unsubscribe from these communications at any time with a single click. For more information, check out our privacy policy.