CMC Markets has launched fractional investing following the integration of it’s CMC Invest accounts, allowing customers to buy and sell fractions of shares and exchange-traded funds (ETFs) from as little as £1.
Fractional shares are available across the broker’s Stocks & Shares ISA, Self-Invested Personal Pension (SIPP) and General Investment Account (GIA), enabling investors to build more diversified portfolios without needing to purchase whole shares.
Originally launched as a forex broker, this is another step in CMC Markets’ strategy to expand beyond CFD trading and financial spread betting into long-term investing, making its wealth offering more accessible to a broader range of retail investors.
Fractional investing remains commission-free, making investing more accessible to beginners as investors are able to invest by value rather than by the number of shares they purchase.
The move also forms part of a wider integration of CMC Invest into the main CMC Markets business. The standalone CMC Invest brand has already begun disappearing in the UK, with the former website now redirecting to CMC Markets.
The company confirmed to Good Money Guide that CMC Invest will be fully incorporated into the CMC Markets brand over the coming months as it continues its strategy of becoming a one-stop shop for trading and investing. Other regions, including CMC Invest Singapore, may migrate to the unified brand in the future.
Lachlan Rourke Davies, Senior Product Manager at CMC Markets, said:
“Investing should be defined by an investor’s goals, not the price of a single share. Fractional investing gives clients greater flexibility to build diversified portfolios in a way that works for them, helping them invest with greater confidence while reflecting our continued focus on making investing more accessible to all.”
CMC Markets has steadily expanded its investment offering with ISAs, SIPPs and cash savings products, while also strengthening its institutional and white-label partnerships.
Earlier this month, CMC Markets shares were trading at all-time highs after announcing an Everton football club sponsorship deal. The broker also upgraded its financial guidance after reporting strong growth in its business-to-business division, driven by partnerships with banks, brokers and financial institutions. The company now expects net operating income of at least £550 million for the current financial year.
By bringing investing and trading under a single brand while introducing features such as fractional investing, CMC Markets is positioning itself to compete more directly with digital investment platforms offering a wider range of wealth management services alongside active trading.
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