CMC Markets has signed a multi-year agreement to become the main club partner of Everton Football Club, with the online trading and investment firm taking front-of-shirt sponsorship rights across the club’s men’s, women’s and under-21 teams.
The spread betting broker and football club partnership comes on the same day CMC Markets upgraded its financial outlook for the year, highlighting strong momentum across the business. The FTSE 250 company raised its forecast for FY2027 net operating income to at least £550 million, up from previous guidance of £460-480 million, while also guiding for EBITDA of £250 million. The stronger outlook was driven by rapid growth in its higher-margin business-to-business division, which provides trading platforms and technology infrastructure to banks, brokers and fintechs. The update sent CMC Markets shares to a record high as investors welcomed the stronger-than-expected guidance.
Stock market analysts said the trading update suggests the CFD trading platforms earnings momentum is accelerating. Panmure Liberum said the upgraded guidance implies an EBITDA margin of around 45%, compared with approximately 30% achieved in FY2026, highlighting the operational leverage in CMC’s expanding B2B business. The broker said management’s comments describing B2B growth as “exponential and exceptional”, alongside a growing pipeline of new partnerships beyond those already announced, suggest the latest guidance upgrade may not be the last. It added that the shares still trade on an undemanding valuation given the improving earnings profile and see further re-rating potential.
The Everton sponsorship marks one of CMC Markets’ biggest brand investments to date and forms part of the company’s strategy to broaden awareness of its expanding financial services business, which now serves long-term investors, active traders and institutional clients across investing, trading and wealth solutions.
As part of the agreement, CMC Markets branding will feature on all Everton home, away and third kits, as well as across Hill Dickinson Stadium, Goodison Park and the club’s Finch Farm training complex. The company will also be integrated into Everton’s digital channels, matchday experiences and supporter engagement initiatives.
The partnership arrives at a significant moment for Everton as the club prepares for a new era centred around its move to Hill Dickinson Stadium. CMC said the club’s combination of historic tradition and long-term ambition closely aligns with its own strategy and corporate values.
Away from the pitch, the partnership will also include a community focus. CMC Markets will work alongside Everton in the Community and The People’s Learning Trust to deliver financial literacy programmes across the Liverpool City Region, providing educational resources and practical learning opportunities.
The sponsorship will be promoted under CMC Markets’ “For the Passion” platform, which highlights the role that commitment, confidence and long-term thinking play in both investing and football.
Lord Peter Cruddas, founder and CEO of CMC Markets, said football and investing share a common theme of long-term commitment.
“Football is one of the few passions in life that inspires lifelong commitment because, like financial markets, you invest in your club long-term. We are proud to partner with a club that shares our core values, identity and passion.”
Everton President of Business Operations Andrew Middleton said the agreement would play an important role in strengthening the club’s commercial revenues while supporting its long-term ambitions on and off the pitch.
The partnership was brokered by SPORTFIVE, which acted as CMC Markets’ strategic adviser. Further details, including the unveiling of Everton’s new kits for the 2026/27 Premier League season, are expected in the coming weeks.
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
