Bestinvest won Best SIPP Provider this year because they excel at providing advice and added value for long-term investors. They offer guidance to help individuals decide what to invest in for their retirement, making the process easier and more informed.

- Good Money Guide experts commend Bestinvest for its combination of low-cost online investing and personalised expert advice, making it a strong choice for long-term investors. The platform excels in pricing, particularly with ready-made portfolios and low dealing fees, although it lacks emerging market options and has a basic app interface.
- Across 109 user reviews on Good Money Guide, averaging 4.3/5, customers frequently highlight the excellent personal service and the availability of tailored ready-made portfolios. Many appreciate the simplicity of the platform and the accessibility of financial coaching, while some express concerns about the app's functionality and occasional service hiccups.
Bestinvest Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated Bestinvest across five key areas of our review framework.
- Pricing5.0
- Market Access4.0
- Online Platform3.0
- Customer Service4.5
- Research & Analysis4.5
Pros
- Expert advice
- Lowest comparable costs
- Ready-made portfolios
Cons
- Basic data on platform
- App a bit clunky
- No hedging products
See full expert review
Our verdict
What sets Bestinvest apart from other stock brokers is their advice, guidance and added value. A excellent choice for those that want a bit more from their investing account.
Is Bestinvest good for investing?
Yes, Bestinvest has combined low-cost online investing and share dealing with personalised expert advice to help clients choose the right investments for their portfolio. A good choice for large long-term investors who want a bit of added value from their broker.
Pricing: Bestinvest scores top marks for their low-cost ready-made portfolios and cheap dealing fees
Market Access: There is a huge range of UK and US shares, bonds and funds to invest in, although they are let down by not offering emerging markets
App & Platform: This could be a lot better, and the app is only a recent addition.
Customer Service: Bestinvest gives excellent personal service, although advice is charged on a flat fee basis
Research & Analysis: There is a really good coverage of funds with their 'Spot the Dog' report.
Note: For this Bestinvest review, I interviewed the CEO (in the studio and over a lovely lunch at Cobette on Gresham Street) and put some trades and investments on the app and desktop platform.
Bestinvest Customer reviews
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 109 reviews
- Excellent59%
- Very good22%
- Basic9%
- Poor8%
- Bad2%
Read customer reviews
Lots to offer and useful...
Lots to offer and useful coaches
5/5
Very good information easy to...
Very good information easy to access and understand
Not bad - comms not...
Not bad - comms not brilliant
Great information
Great information
has got relatively more expensive...
has got relatively more expensive over time V Interactive Investor
OK, my investments with them...
OK, my investments with them are old ones
Easy to use
Easy to use
Taken over by Evelyn Partners
Taken over by Evelyn Partners
Fairly new customer but happy...
Fairly new customer but happy with service
good all round and improved...
good all round and improved since becoming part of Evelyn
used for SIP
used for SIP
Fine
Fine
Great Coaching, Tools & value
Great Coaching, Tools & value
Excellent value for money ...
Excellent value for money - the free coaching is amazing
Good digital experience supported by...
Good digital experience supported by expert coaching
Coaching service is really great,...
Coaching service is really great, plus portfolio projection tools
4/5
Pros:
access in one place to etf's IT's aand funds and shares
Cons:
the admin staff quality is variable.I have had 2 instances when requesting a new sharee to be put on when nothing happened
4/5
4/5
Pros:
Flexibility
Cons:
DonÔÇÖt use it enough to have any strong opinions
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Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
