Raisin has been voted Best Savings Platform at the 2026 Good Money Guide Banking Awards, with customers praising its competitive interest rates, wide choice of savings accounts and easy-to-use platform.
Raisin has won Best Savings Platform at the 2026 Good Money Guide Banking Awards after receiving overwhelmingly positive feedback from customers.
The Good Money Guide Banking Awards recognise financial providers based on customer votes, ratings and genuine reviews, with customers also answering questions about their attitudes towards the wider banking industry.
Why did Raisin win Best Savings Platform?
Raisin’s win was due to customers voting and citing how it is easier for savers to find competitive interest rates without opening and managing accounts individually with multiple banks.
Customers repeatedly praised its choice of savings products, competitive rates and straightforward account management.
One customer, who awarded Raisin five stars, said:
“Really good choice of savings providers and different products at excellent interest rates. Easy to set up all my savings accounts and to access them online at any time.”
Other customers highlighted efficient transactions, helpful customer support and the convenience of monitoring multiple savings accounts in one place.
Interest rates matter most to Raisin customers
One of the most interesting findings from the 2026 Good Money Guide Banking Survey was how strongly Raisin customers prioritised interest rates.
When asked what mattered most when choosing a bank, 34% selected interest rates, followed by trust and reputation at 25% and customer service at 21%.
This suggests that customers using savings marketplaces are particularly focused on maximising returns rather than simply keeping their money with their existing bank.
When asked what would persuade them to switch banks, 50% selected better savings interest rates, while 23% said nothing would make them switch.
For savings platforms such as Raisin, this presents an opportunity to help customers find better returns without having to research individual banks themselves.
Trust and security remain essential
Although competitive rates were the biggest priority, Raisin customers also demonstrated the importance of financial security.
The survey found that 73% either completely or mostly trusted their main bank to act in their best financial interests. However, 18% were neutral and almost 9% expressed little or no trust.
Raisin customers also praised access to savings products from different providers, including accounts offering Financial Services Compensation Scheme protection.
This highlights the importance of checking where savings are held and whether the underlying institution offers the appropriate deposit protection.
Savers want digital convenience but human support
Raisin’s reviews frequently praised its straightforward website and app, particularly the ability to compare accounts and manage savings in one place.
However, the survey revealed that customers remain cautious about artificial intelligence replacing human customer service.
Some 58% said they would prefer to speak to a person, while 29% would accept AI for simple queries. Only 10% were comfortable with AI handling most enquiries.
This suggests that savers appreciate digital convenience but still value personal support when dealing with their money.
What Raisin’s award tells us about savings
Raisin’s victory highlights how savings platforms are challenging traditional banking relationships.
Customers increasingly want competitive rates, greater choice and the flexibility to move their money between providers.
However, attractive rates alone are not enough. Trust, reliable administration and straightforward account management remain important.
For transparency, you can read all Raisin customer reviews here.
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
