- Experts commend IG Prime for its comprehensive prime brokerage services tailored for institutional clients, highlighting its strong technology infrastructure, deep liquidity, and extensive asset choice. The platform is rated highly across multiple criteria, including pricing and customer service, achieving a total rating of 5.0/5.
- Across 746 user reviews on Good Money Guide, averaging 4/5, customers frequently praise IG for its user-friendly platform, reliability, and comprehensive range of products. Many users appreciate the seamless integration of various investment options, including crypto, while some express concerns about occasional technical issues affecting trading performance.
IG Prime Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.- Pricing5.0
- Market Access5.0
- Online Platform5.0
- Customer Service5.0
- Research & Analysis5.0
See full expert review
Our verdict
IG provides institutional prime services, offering tailored custody, trading, and financing solutions. Their technology supports DMA, algorithmic trading, and API access across global markets. Clients benefit from deep liquidity, seamless execution, and dedicated support. Serving hedge funds, banks, brokers, and asset managers, IG combines financial strength with advanced trading infrastructure.
Prime Services
- Custom trading solutions
- Professional platforms & APIs
- Deep liquidity & asset choice
Customer Types
- Hedge funds
- Banks and brokers
- Asset managers
Group, the leading CFD, Margin Trading and Spread Betting provider, also has a prime broekrage service aimed squarely at institutional customers, High Net Worth Individuals (HNWI) and their families.
The institutional division is called IG Prime and as the name suggests it offers Prime Brokerage services to organisations such as Hedge Funds, Family Offices and startup money managers
IG Group has courted institutional business for the last twenty five years and indeed it started to offer prime brokerage services as far back as 2006. However, the more focussed IG Prime department consolidates all of its institutional offerings and products under “one roof” and the division will seek to leverage IG’s presence in international financial centres such as Switzerland and Singapore.
Tony Lim who heads up IG’s Singapore operations said of the news
"IG has always taken pride in providing the best trading experience for our clients, the launch of IG Prime will enable us to better serve institutional clients based on their different trading needs with innovation and first-class technology,"
Whilst Fouad Bajja CEO of IG Bank in Switzerland commented that
“I am proud to announce the launch of IG Prime today” and that “ IG Prime gives hedge fund managers and family offices access to the full spectrum of prime brokerage services across synthetic, custody, trading and financing solutions”
The new division has a very specific target market in mind and will focus its attention on the 8000 funds that the company has identified, which have less than US$200 million in assets under management.
IG's management believes that this pool of prospective customers represents a potential fee pool of some £500 million per annum for the company's prime brokerage offering.
Given current market conditions, the timing of the launch may seem odd, however, there is likely to be a method to IG’s apparent madness
In the wake of previous market downturns, banks and other providers have historically trimmed their services and clients lists, by raising thresholds on client activity or fund size. It’s these small fish, that currently swim in the big ponds of the global investment banks, that IG is keen to catch.
IG Group’s status as an internationally regulated, well established listed company, that sits within the UK's FTSE 250 index, is likely to provide new customers with a degree of transparency and financial security that many others in the small to medium prime brokerage sector, may not be able to match.
As was pointed out by Max Hayden IG’s Global Head of Prime Brokerage Sales who was quoted as saying
"Hedge Fund clients are more focused on cost than ever as the industry has gone mainstream, but they still want the comfort of a secure well capitalised counterparty"
IG Prime is the latest in a series of moves by IG to try and diversify its income streams and move away from a reliance on retail trading flows and commission.
Customer reviews for IG
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 746 reviews
- Excellent38%
- Very good36%
- Basic18%
- Poor5%
- Bad3%
Read customer reviews
simple to use
simple to use, multiple products available
Reliable
Safety, reliability, clear & easy to use.
Easy!
Allow me seamless crypto investing.
Trustworthy
They provide a platform that covers all my investing and trading needs.
Trusted
Trusted, big company, easy to use!
Great platform
IG makes crypto investing and trading feel much more trustworthy than many crypto-only platforms. The platform is easy to use, offers strong charting and trading tools, and provides access to crypto alongside other asset classes in one place.
I also appreciate the educational content, market insights, and emphasis on risk management, which help customers make more informed decisions. Overall, it strikes a good balance between offering exposure to crypto markets and maintaining the reliability and professionalism you'd expect from an established financial services provider.
smooth
easy to understand UX/UI
Value for money
Good crypto product with good fees.
Fanatastic!
Super knowledgable broker - they've been around for over 50 years so they really know their stuff.
Efficient
I like the fact they have zero commission on the 3 main Crypto coins
Reliable
IG is reliable and easy to use -
Well-rounded
Great multi-asset platform where I can manage my Crypto alongside my other investments. IG also have very transparent and competitive fees compared to other platforms in the UK.
fantastic
Exceptionally simple UX that makes Crypto trading a breeze.
Seamless
So good having crypto in same app as trading and investments with reliable UK platform.
dynamic
onboarding
Trade size
Allow a minimum trade size of 0.01, ideal for the small or conservative trader/investor.
Brilliant
Make you money
FIRE
They provide me everything I need to get what I want done. The ads ons I get via IG are essential.
Market Leader
IG is by far the best platform - their PCM team and social media content such as the tv show with Rich and The Art of Investing is hugely helpful to keeping me in touch with markets. I learn a lot from those.
Clean
A broker that executes trades when you need too, no ifs no buts
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| Established 1924 | Mkt Cap $8.5 bn | Customer Reviews | Expert Rating | Prime Services:
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Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.