- Experts rate Obsero highly, giving it an overall score of 4.5/5. They commend its real-browser AI answer tracking and affordable entry-level pricing plans, which make it accessible for smaller businesses. However, they note the absence of a dedicated mobile app and limited model coverage in the lower-tier plans as drawbacks.
Obsero Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.
Our experts have rated Obsero across five key areas of our review framework.
- Pricing4.5
- Coverage4.5
- Platform & Apps4.0
- Customer Service5.0
- Added Value & Research4.5
Pros
- Real-browser AI answer tracking
- Affordable entry-level pricing plans
- Integrated GEO consultancy services
Cons
- No dedicated mobile app
- Limited entry-level model coverage
- Significant jump in enterprise pricing
See full expert review
Our verdict
Obsero is a comprehensive AI visibility tracking platform that combines detailed monitoring with practical recommendations for improving how brands appear in AI-generated answers. Its real-browser tracking, rather than relying on API responses, is a particular strength, alongside its Content Optimiser and multi-market coverage. With prices starting at £29 per month, it caters to smaller businesses and larger agencies, although the jump to its Pro plan is substantial.
Pricing:
Obsero offers four pricing plans, starting at £29 per month for Local, £59 for Discovery and £399 for Pro, with custom Enterprise pricing. All plans include a 14-day free trial. The cheaper plans offer reasonable entry points, although the number of tracked AI models and markets is limited.
Businesses can also purchase GEO audits, strategy development and hands-on consultancy, priced separately according to their requirements.
Market Access:
Obsero tracks seven major AI search platforms, including ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity, Claude and Copilot. Its international coverage allows businesses to monitor prompts across different countries and languages. According to data supplied by Obsero, ChatGPT accounted for 80% of UK AI chatbot referrals in September 2026. However, tracking all seven platforms requires an Enterprise subscription, with standard plans limited to fewer models.
Website & Apps:
Obsero is a desktop-focused web platform rather than a mobile app. Its standout feature is real-browser tracking, designed to capture the AI responses customers actually see rather than relying on API outputs. Other useful tools include a Content Optimiser, AI crawler analytics, ChatGPT advertising tracking and postcode-level monitoring.
An MCP connector also lets users query their Obsero data directly through Claude or Cursor, making it particularly useful for agencies.
Customer Service:
Obsero offers a more hands-on service than many self-service analytics platforms. Its stated onboarding process includes a kick-off call, tailored prompt selection and a baseline visibility report within two weeks. Clients also receive weekly visibility checks, monthly reporting and quarterly strategy reviews.
Support is available through email, website enquiries and demo bookings, while Enterprise customers benefit from a dedicated Slack channel. Consultancy clients can also access webinars and tutorials.
Added Value & Research:
Obsero has analysed more than 10 million AI-generated answers, providing a substantial research base for its recommendations. Its Insights section publishes original studies on AI citations, brand visibility and the websites influencing AI search results.
One analysis of almost 200,000 UK ChatGPT citations found specialist publishers and brand websites each accounted for around 25%. The platform also offers a free AI visibility check and competitor comparisons.
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