A betting exchanges are a type of online sports trading platform where you can speculate buy backing or laying an event in a similar way to going long or short in the financial markets.
There are currently four betting exchanges in the UK, Betfair, Smarkets, Matchbook & Betdaq.
| Name | Logo | Commission | Welcome Offer | GMG Rating | Customer Reviews | CTA | Feature | Expand |
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Commission 2% on winning bets |
Welcome Offer £10 free bet |
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Customer Reviews |
Regulator:
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Commission 2% on net profits |
Welcome Offer £10 bonus |
GMG Rating |
Customer Reviews |
Regulator:
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Commission 2% on net profits |
Welcome Offer 0% commission |
GMG Rating |
Customer Reviews |
Regulator:
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Commission 5% on winning bets |
Welcome Offer £10 free bet |
GMG Rating |
Customer Reviews |
Regulator:
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The first betting exchange sites to hit the gambling market were Matchbook, Flutter and Betfair. But in 2001, Flutter and Betfair merged. They kept the Betfair brand and name and have since maintained their position as the leading betting exchange platform in the industry.
Matchbook continues to enjoy a loyal customer base, but Betdaq is considered to be the second largest betting exchange, with an estimated 7% share of the betting exchange market. Betdaq launched in 2000, before trading began in 2001. They were bought by Ladbrokes in 2013, who now have their own exchange platform, and continue to rival Betfair thanks to their popular marketing campaigns. Smarkets is the newest kid on the betting exchange market but is growing year on year.
What is a betting exchange?
People often ask, ‘What is a betting exchange?’ Simply, it is a platform that allows people to bet against each other rather than a bookmaker with gamblers setting the odds or requesting odds from fellow gamblers. For example, people can buy (also known as “back”) and sell (also known as “lay”) the outcome of an event, and they can trade in-play to cut their losses or to secure a profit.
Traditional bookmakers go head-to-head with gamblers on the markets offered, but a betting exchange provides the platform for its customers to bet against each other, and they take a small commission on any winnings for the service. Leading betting exchanges include Betfair, Betdaq, Smarkets, and Matchbook.
Betting exchanges charge their customers commission on winning bets, which is something traditional bookmakers don’t do. However, one of the benefits in using a betting exchange is that you can often get better odds as they are set by fellow customers. Access to these better odds, less the commission being charged, usually works out as a better deal, rather than going head-to-head with the bookmakers and sportsbooks.
The betting exchange commission rates charged by betting exchange platforms do vary from company to company, both in the percentage amount charged, and how the commission rate is calculated.
Betfair charge a base rate commission fee of 5%, whilst Betdaq and Smarkets each charge a commission rate of just 2%.




