- Experts rate the Wealthify App highly, noting its user-friendly interface and low management fees of 0.6% as significant advantages. However, they highlight that the app’s accessibility has diminished due to increased minimum investment requirements, which may deter beginner investors.
- Across 2572 user reviews on Good Money Guide, averaging 4.6/5, customers frequently commend the app’s ease of use, excellent customer service, and clear information presentation. Many users appreciate the platform’s ability to cater to various investment needs, although some express concerns about the waiting times for investment credits and the limited portfolio options available.
Wealthify App Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.- Pricing5.0
- Market Access4.0
- Online Platform5.0
- Customer Service5.0
- Research & Analysis4.5
Pros
- Managed portfolios
- Low account fee of 0.6%
- Easy to use
Cons
- Cannot trade individual shares or ETFs
- Minimum investment of £1,000 – £5,000 depending on account type
- Mid-range performance
See full expert review
Our verdict
Wealthify’s investing app is an excellent choice for passive investors as it lets you invest in either an original portfolio of investments from the UK and overseas or choose an ethical investment plan made from a blend of environmentally and socially responsible investments. The platform is a robo-advisor and it’s part of the Aviva Group. Capital is at risk.
Is Wealthify a Good Investing App?
Yes, Wealthify is an excellent app but it’s not as good as the web version, because it’s easier to explore the risk and performance tables and choose a portfolio on a bigger screen.
The Wealthify app used to be brilliant for beginner investors but since they upped the minimum deposit required to start investing, it’s not as accessible as it once was.
Fees: Wealthify’s app is free to download and once you start investing is fairly cheap for a managed robbo-advisor. It costs 0.6% to start investing with Wealthify, which is one of the cheapest robo-advisor account fees. There are also investment costs of, on average, 0.14% for original plans and 0.46% for ethical plans.
Market Access: You can only invest in two portfolios, but you can choose how much risk you want to take.
App & Platform: Very easy to use, and gives you lots of information if you want to dig deeper into your portfolios.
Wealthify app screenshots taken Feb 2026, past performance is no indication of future returns.
Customer Service: Excellent – good team and friendly support.
Research & Analysis: A bit here and there, but if you are a passive investor I doubt you’ll read any of it.
Customer reviews for Wealthify
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 2,572 reviews
- Excellent68%
- Very good24%
- Basic6%
- Poor1%
- Bad1%
Read customer reviews
3/5
Pros:
Web site easy to navigate.
5/5
Pros:
Easy to use and well managed.
Cons:
Faster cash transfers.
3/5
5/5
Pros:
Dashboard and easy reporting
Cons:
All very happy with services
5/5
Pros:
Simple to understand and use
Cons:
More variety in choices on ethical plans (eg. Ability to specify more)
5/5
Pros:
good customer service
Cons:
advice
5/5
Pros:
Easy to check the value of your investment.
Cons:
Elaborate more on how investment is used. Also it should allow partial withdrawals.
5/5
Pros:
Easy to use provider
Cons:
Nothing.
4/5
Pros:
How easy the app is to use for people like me who arenÔÇÖt experienced in investing
Cons:
Nothing. IÔÇÖm happy with the service they provide.
4/5
Cons:
Be clearer about their track record
5/5
Pros:
Great app functionality and weekly communication
5/5
Pros:
roboinvesting – minimal effort
Cons:
difficult to do the deposits – long delays in money arriving, and the Natwest reference code changes every time
4/5
5/5
Pros:
Website
Cons:
Faster deposit and withdrawal
5/5
Pros:
products
5/5
Pros:
their willingness to comunicate so you know what they are doing with your money.
Cons:
We are satisfied and get as much information as we need
2/5
Cons:
Lower fees
4/5
Pros:
felxible change of plan
Cons:
they are ok
4/5
Pros:
Adjust portfolio in response to changing markets
Cons:
Nothing
5/5
Pros:
positive attitude
Cons:
Cheaper fees!
- Expert opinion: Wealthify reviewed & rated