- Experts rate the Wealthify App highly, noting its user-friendly interface and low management fees of 0.6% as significant advantages. However, they highlight that the app’s accessibility has diminished due to increased minimum investment requirements, which may deter beginner investors.
- Across 2572 user reviews on Good Money Guide, averaging 4.6/5, customers frequently commend the app’s ease of use, excellent customer service, and clear information presentation. Many users appreciate the platform’s ability to cater to various investment needs, although some express concerns about the waiting times for investment credits and the limited portfolio options available.
Wealthify App Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.- Pricing5.0
- Market Access4.0
- Online Platform5.0
- Customer Service5.0
- Research & Analysis4.5
Pros
- Managed portfolios
- Low account fee of 0.6%
- Easy to use
Cons
- Cannot trade individual shares or ETFs
- Minimum investment of £1,000 – £5,000 depending on account type
- Mid-range performance
See full expert review
Our verdict
Wealthify’s investing app is an excellent choice for passive investors as it lets you invest in either an original portfolio of investments from the UK and overseas or choose an ethical investment plan made from a blend of environmentally and socially responsible investments. The platform is a robo-advisor and it’s part of the Aviva Group. Capital is at risk.
Is Wealthify a Good Investing App?
Yes, Wealthify is an excellent app but it’s not as good as the web version, because it’s easier to explore the risk and performance tables and choose a portfolio on a bigger screen.
The Wealthify app used to be brilliant for beginner investors but since they upped the minimum deposit required to start investing, it’s not as accessible as it once was.
Fees: Wealthify’s app is free to download and once you start investing is fairly cheap for a managed robbo-advisor. It costs 0.6% to start investing with Wealthify, which is one of the cheapest robo-advisor account fees. There are also investment costs of, on average, 0.14% for original plans and 0.46% for ethical plans.
Market Access: You can only invest in two portfolios, but you can choose how much risk you want to take.
App & Platform: Very easy to use, and gives you lots of information if you want to dig deeper into your portfolios.
Wealthify app screenshots taken Feb 2026, past performance is no indication of future returns.
Customer Service: Excellent – good team and friendly support.
Research & Analysis: A bit here and there, but if you are a passive investor I doubt you’ll read any of it.
Customer reviews for Wealthify
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 2,572 reviews
- Excellent68%
- Very good24%
- Basic6%
- Poor1%
- Bad1%
Read customer reviews
Russell O'Sullivan @ 03/03/2021 01:41
So happy with Wealthify, their APP and website is amazing and so easy to use. Their customer support are so helpful and friendly and I really like their monthly emails that they send, they ae always upfront when things need to change on my account and the content in their emails explains the world of investments, easily and clearly.
Peter @ 02/03/2021 06:59
Been on this site 18 month now. First joined as l was looking for a new way of investing. Found it so easy to use. Probably average to better on returns. Faired well in the mini crash with covid. Went down with this but soon recoverd to get back on track.
Steven Tyrer @ 02/03/2021 04:37
Clear and easy to use and I am getting a good return on my money service is also second to none
Simon J @ 02/03/2021 02:10
Wealthify were offering a bonus through MoneySaving Expert. That in itself made it worth doing. But it’s been easy to set up and use. Returns are excellent and payments into the account now really fast, there was a delay before. Can’t recommend them enough. In fact if you do you get a bonus paid to your account!!
5/5
Pros:
The communication is really good
Cons:
More info on the specifics of their investments in the app
5/5
Pros:
Junior S&S ISA
Cons:
More flexibility when choosing junior S&S ISA
4/5
Pros:
App
Cons:
webinars
4/5
Pros:
The app is clear and easy to use.
Cons:
I dont know enough about it to comment.
5/5
Pros:
Display dashboard
Cons:
process changes to direct deposit amount faster than the next working month
4/5
Pros:
Good reviews
Cons:
More info on investments
5/5
4/5
Pros:
Easy to use
Cons:
Pensions
4/5
5/5
Pros:
Good results in difficult times.
Cons:
I’ve been impressed with Wealthify, difficult to see how they can improve.
5/5
Pros:
Easy to use investing platform
4/5
Pros:
The app is easy to use, support is great and fees are low
Cons:
Provide more information for investors to learn how to invest and provide greater clarity on where there money is being invested
4/5
5/5
Pros:
Easy to use website, associated with Aviva
5/5
Pros:
easy to navigate, can see plan value instantly
Cons:
ease of making payments to the account
5/5
Pros:
Ease of use
Cons:
Nothing
- Expert opinion: Wealthify reviewed & rated