- Good Money Guide experts commend AJ Bell Fund Investing for its extensive selection of over 4,000 funds, including both active and passive options, catering to various investment strategies. The platform's low account fee of 0.25% and excellent ratings across pricing, market access, and customer service, all scoring 5.0/5, highlight its strong value proposition. However, the minimum deposit requirement of £500 and dealing costs of £1.50 are noted as potential drawbacks.
- Across 1,103 user reviews on Good Money Guide, averaging 4.2/5, customers frequently highlight the platform's user-friendly interface and responsive customer service, making investing straightforward and manageable. Many users appreciate the transparent fee structure and the variety of investment options available. However, some reviews mention occasional issues with platform stability and suggest that the app could improve further to match the website's functionality.
AJ Bell Fund Investing Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated AJ Bell Fund Investing across five key areas of our review framework.
- Pricing5.0
- Market Access5.0
- Online Platform5.0
- Customer Service5.0
- Research & Analysis5.0
Pros
- 2,000 funds to invest in
- Low account fee of 0.25%*
Cons
- £500 minimum deposit
- £1.50 to buy and sell funds
See full expert review
Our verdict
AJ Bell offers a range of own branded funds based on those who want growth, income or to invest responsibly. As well as their own funds AJ Bell also offers access to over 4,350 funds, 3,500 ETFs and over 420 investment trusts.
Are AJ Bell funds any good?
Yes, AJ Bell offers a fantastic selection of funds for investors. Currently, there are more than 4,000 funds on the platform. These funds – which include both active and passive funds – offer access to specific asset classes, markets, and geographical locations. You can invest as little as £25 per month into funds with the company’s regular investment service.
Fees: AJ Bell charges 0.25% for fund account which reduces to 0.10% on the value of your funds between £250,000 and £500,000. There is no charge above £500,000. Dealing costs are £1.50.
Customer reviews for AJ Bell
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 1,103 reviews
- Excellent46%
- Very good35%
- Basic15%
- Poor3%
- Bad2%
Read customer reviews
Ok
Ok
Good value, investments are limited
Good value, investments are limited
Reliable investment platform
Reliable investment platform
Cost are very reasonable and...
Cost are very reasonable and choice of shares is very good
Easy to use, efficient investment...
Easy to use, efficient investment platform, responsive customer service. Rarely any issues.
Good
Good
ok
ok
Good quality
Good quality
Excellent service; a little on...
Excellent service; a little on the expensive side with average coverage of international stocks
Pretty good online broker, share...
Pretty good online broker, share dealing costs have reduced as well
Cost effective
Cost effective
Full range of products; excellent...
Full range of products; excellent support; reasonable fees.
Good
Good
Competitive fees, not always easy...
Competitive fees, not always easy to use App and website
Good investment. Good returns....
Good investment. Good returns. Reasonable fees.
I think AJ BEll is...
I think AJ BEll is a good invest platform. With many newsletters to help you on the journey..
OK not as easy as...
OK not as easy as dodle
Good value but research tools...
Good value but research tools more limited and platform more difficult to navigate
ok
ok
good value
good value
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
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Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
