- Good Money Guide experts commend AJ Bell Fund Investing for its extensive selection of over 4,000 funds, including both active and passive options, catering to various investment strategies. The platform's low account fee of 0.25% and excellent ratings across pricing, market access, and customer service, all scoring 5.0/5, highlight its strong value proposition. However, the minimum deposit requirement of £500 and dealing costs of £1.50 are noted as potential drawbacks.
- Across 1,103 user reviews on Good Money Guide, averaging 4.2/5, customers frequently highlight the platform's user-friendly interface and responsive customer service, making investing straightforward and manageable. Many users appreciate the transparent fee structure and the variety of investment options available. However, some reviews mention occasional issues with platform stability and suggest that the app could improve further to match the website's functionality.
AJ Bell Fund Investing Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated AJ Bell Fund Investing across five key areas of our review framework.
- Pricing5.0
- Market Access5.0
- Online Platform5.0
- Customer Service5.0
- Research & Analysis5.0
Pros
- 2,000 funds to invest in
- Low account fee of 0.25%*
Cons
- £500 minimum deposit
- £1.50 to buy and sell funds
See full expert review
Our verdict
AJ Bell offers a range of own branded funds based on those who want growth, income or to invest responsibly. As well as their own funds AJ Bell also offers access to over 4,350 funds, 3,500 ETFs and over 420 investment trusts.
Are AJ Bell funds any good?
Yes, AJ Bell offers a fantastic selection of funds for investors. Currently, there are more than 4,000 funds on the platform. These funds – which include both active and passive funds – offer access to specific asset classes, markets, and geographical locations. You can invest as little as £25 per month into funds with the company’s regular investment service.
Fees: AJ Bell charges 0.25% for fund account which reduces to 0.10% on the value of your funds between £250,000 and £500,000. There is no charge above £500,000. Dealing costs are £1.50.
Customer reviews for AJ Bell
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 1,103 reviews
- Excellent46%
- Very good35%
- Basic15%
- Poor3%
- Bad2%
Read customer reviews
Good value for money and...
Good value for money and app is easy to use
Easy to use
Easy to use
Good reliable and consistant
Good reliable and consistant
Efficient and good value
Efficient and good value
Not as good as IG...
Not as good as IG but it works
Intuitive, easy to use, good...
Intuitive, easy to use, good value
concise and efficient
concise and efficient
Average
Average
3/5
5/5
Good customer service but I...
Good customer service but I like II app more than AJBell
Good platform and info
Good platform and info
4/5
Efficient service for most of...
Efficient service for most of my requirements
Very easy to use, good...
Very easy to use, good research information esp. on Funds
ok
ok
Covers most of the investments...
Covers most of the investments I need
Very good and has customer...
Very good and has customer service in view
Good value
Good value
Make a good job of...
Make a good job of looking after my SIPP and ISAs
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
