- Good Money Guide experts commend AJ Bell Fund Investing for its extensive selection of over 4,000 funds, including both active and passive options, catering to various investment strategies. The platform's low account fee of 0.25% and excellent ratings across pricing, market access, and customer service, all scoring 5.0/5, highlight its strong value proposition. However, the minimum deposit requirement of £500 and dealing costs of £1.50 are noted as potential drawbacks.
- Across 1,103 user reviews on Good Money Guide, averaging 4.2/5, customers frequently highlight the platform's user-friendly interface and responsive customer service, making investing straightforward and manageable. Many users appreciate the transparent fee structure and the variety of investment options available. However, some reviews mention occasional issues with platform stability and suggest that the app could improve further to match the website's functionality.
AJ Bell Fund Investing Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated AJ Bell Fund Investing across five key areas of our review framework.
- Pricing5.0
- Market Access5.0
- Online Platform5.0
- Customer Service5.0
- Research & Analysis5.0
Pros
- 2,000 funds to invest in
- Low account fee of 0.25%*
Cons
- £500 minimum deposit
- £1.50 to buy and sell funds
See full expert review
Our verdict
AJ Bell offers a range of own branded funds based on those who want growth, income or to invest responsibly. As well as their own funds AJ Bell also offers access to over 4,350 funds, 3,500 ETFs and over 420 investment trusts.
Are AJ Bell funds any good?
Yes, AJ Bell offers a fantastic selection of funds for investors. Currently, there are more than 4,000 funds on the platform. These funds – which include both active and passive funds – offer access to specific asset classes, markets, and geographical locations. You can invest as little as £25 per month into funds with the company’s regular investment service.
Fees: AJ Bell charges 0.25% for fund account which reduces to 0.10% on the value of your funds between £250,000 and £500,000. There is no charge above £500,000. Dealing costs are £1.50.
Customer reviews for AJ Bell
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 1,103 reviews
- Excellent46%
- Very good35%
- Basic15%
- Poor3%
- Bad2%
Read customer reviews
Decent Value but Lacking Stability & Accountability
AJ Bell offers decent value for money compared to some competitors, but my experience has been mixed. Over the years, I’ve encountered several issues with platform stability, which can be particularly frustrating during crucial trading periods. Additionally, I’ve often felt like just another number rather than a valued customer when raising concerns. While I’ll continue using the service for now, the increasingly competitive platform market makes it worth exploring alternatives. The website and app are functional and reasonably user-friendly, but overall, there’s room for improvement.
Happy customer
I've used AJ Bell for more than 20 years, which says everything
A. J. BELL
Very pleased with their service. Good help line with any issues I trust them!
Simple to use
user friendly and easy to use
Easy to use and many options available
I find AJ Bell easy to use and navigate either through the App or through a browser. The customer service is easily available too. I am invested in some of their funds and also some independent funds. There is a wide variety of stocks available too ,which makes it easy to invest directly in those firms too. I really like their magazine too.
Overall I am satisfied with their services !
AJ Bell Dodl
For me this is a very good App and a great introduction to investing. It is very low cost but be aware shares to purchase are limited.
Have been investing my money into their ready made funds, cautious, adventurous, balanced, you get my drift and splitting different amounts into those funds. Have also purchased a small amount of shares. The funds and shares are doing ok to date but remember it’s for the long haul so I am prepared for the pendulum swinging back and forth regarding prices.
I did some research before picking an investment account mainly for a beginner and came across Dodl which seems to tick
the boxes for me at this given time.
Would definitely urge others looking for a low cost way of investing and just starting out to give it a try, I would at some point like to try the bigger platform with AJ Bell but still carrying out my diligence and also have to factor in that the costs will more higher.
Very little contact through Bank...
Very little contact through Bank of Scotland.
no thoughts
no thoughts
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Easy to use.
Easy to use.
4/5
Good
Good
Very good all round
Very good all round
very good updated website
very good updated website
Excellent Investment company
Excellent Investment company
Good value easy to deal...
Good value easy to deal with
i dont know enough
i dont know enough
Used for Lisa. Purchasing ETFs...
Used for Lisa. Purchasing ETFs is a bit higher than I would like and website could be easier to use but good for Lisa
Poor performance
Poor performance
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
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