AJ Bell Stock Brokerage Customer Reviews & Expert Rating

The overall score out of 10 combines our expert rating out of 5 with the average customer rating out of 5.
9.2/10Excellent

Based on 1,103 customer reviews and our expert analysis

  • Good Money Guide experts commend AJ Bell Stock Brokerage for its low-cost structure, with account fees capped at £3.50 a month and competitive dealing costs. The platform offers a wide range of investment options and account types, although high charges for phone stockbroking were noted as a drawback. Overall, it received a perfect rating of 5.0/5 across multiple criteria including pricing and customer service.
  • Across 1103 user reviews on Good Money Guide, averaging 4.2/5, customers frequently highlight the user-friendly nature of the platform and its reliable customer service. Many appreciate the transparent fee structure and the ease of navigating the app, while some express concerns about platform stability and the need for improvements in the app's functionality. Overall, users feel confident in their investment choices with AJ Bell.

AJ Bell Stock Brokerage Expert rating

Our expert rating is the average of the areas listed here, each scored out of 5 by our team.
5.0Excellent

Our experts have rated AJ Bell Stock Brokerage across five key areas of our review framework.

  • Pricing5.0
  • Market Access5.0
  • Online Platform5.0
  • Customer Service5.0
  • Research & Analysis5.0

Pros

  • Lots of investment options
  • Low stockbroker account fees capped at £3.50 a month for shares
  • Lots of account types

Cons

  • High phone stockbroking charges
See full expert review

Our verdict

AJ Bell has the cheapest account fee for all the full service stock brokers we feature. The dealing account is low cost and unlimited. where you can invest as much as you want, whenever you want.
Capital at risk.

Summary

Fees: Share account fees are capped at £3.50 a month. Dealing costs are £1.50 for funds and £5 for shares but drop to £3.50 where there were 10 or more online share deals in the previous month


Special Offers: 

  • Recommend a friend, and you’ll both get £100 gift vouchers – When you recommend a friend to AJ Bell Youinvest that invests more than £10,000 in a SIPP or ISA, you and your friend can get One4All gift vouchers worth £100.
  • Switch your share dealing account and receive up to £500 to cover exit fees – If you transfer your share dealing general investment account valued at more than £20,000 to AJ Bell they will help cover any exit fees charged by your current provider. They will cover £35 per investment moved and up to £100 for general exit fees, up to an overall maximum of £500 per person.
  • Free subscription to Shares Magazine worth £220
    Get a free subscription to Shares (worth over £220 per year) by maintaining a balance of £4,000 or more across your AJ Bell investing accounts.

Customer reviews for AJ Bell

Customer ratings come from reviews left on this site. Every review is read and approved before it is published.
4.2Very good

Based on 1,103 reviews

  • Excellent46%
  • Very good35%
  • Basic15%
  • Poor3%
  • Bad2%
Read customer reviews

Ok

Liam mcquaid ·

Ok

Good value, investments are limited

Jon whitehead ·

Good value, investments are limited

Reliable investment platform

Dr Barry Michael Chopping ·

Reliable investment platform

Cost are very reasonable and...

Robert McEvoy ·

Cost are very reasonable and choice of shares is very good

Easy to use, efficient investment...

Andrew Counsell ·

Easy to use, efficient investment platform, responsive customer service. Rarely any issues.

Good

Ian Wright ·

Good

ok

colin brewer ·

ok

Good quality

Frank Campbell ·

Good quality

Excellent service; a little on...

James Alastair Kendall ·

Excellent service; a little on the expensive side with average coverage of international stocks

Pretty good online broker, share...

Simon Hilton ·

Pretty good online broker, share dealing costs have reduced as well

Cost effective

Damien McCaffrey ·

Cost effective

Full range of products; excellent...

Will Stageman ·

Full range of products; excellent support; reasonable fees.

Good

Nik searle ·

Good

Competitive fees, not always easy...

Kamaljit Singh ·

Competitive fees, not always easy to use App and website

Good investment. Good returns....

Janet Schulz ·

Good investment. Good returns. Reasonable fees.

I think AJ BEll is...

Wayne Baitson ·

I think AJ BEll is a good invest platform. With many newsletters to help you on the journey..

OK not as easy as...

Terry Young ·

OK not as easy as dodle

Good value but research tools...

Robert Enticott ·

Good value but research tools more limited and platform more difficult to navigate

ok

jeremy greenwood ·

ok

good value

MARK ELLIOTT RAMSAY ·

good value

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