- Good Money Guide experts commend AJ Bell Stock Brokerage for its low-cost structure, with account fees capped at £3.50 a month and competitive dealing costs. The platform offers a wide range of investment options and account types, although high charges for phone stockbroking were noted as a drawback. Overall, it received a perfect rating of 5.0/5 across multiple criteria including pricing and customer service.
- Across 1103 user reviews on Good Money Guide, averaging 4.2/5, customers frequently highlight the user-friendly nature of the platform and its reliable customer service. Many appreciate the transparent fee structure and the ease of navigating the app, while some express concerns about platform stability and the need for improvements in the app's functionality. Overall, users feel confident in their investment choices with AJ Bell.
AJ Bell Stock Brokerage Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated AJ Bell Stock Brokerage across five key areas of our review framework.
- Pricing5.0
- Market Access5.0
- Online Platform5.0
- Customer Service5.0
- Research & Analysis5.0
Pros
- Lots of investment options
- Low stockbroker account fees capped at £3.50 a month for shares
- Lots of account types
Cons
- High phone stockbroking charges
See full expert review
Our verdict
AJ Bell has the cheapest account fee for all the full service stock brokers we feature. The dealing account is low cost and unlimited. where you can invest as much as you want, whenever you want.
Capital at risk.
Summary
Fees: Share account fees are capped at £3.50 a month. Dealing costs are £1.50 for funds and £5 for shares but drop to £3.50 where there were 10 or more online share deals in the previous month
Special Offers:
- Recommend a friend, and you’ll both get £100 gift vouchers – When you recommend a friend to AJ Bell Youinvest that invests more than £10,000 in a SIPP or ISA, you and your friend can get One4All gift vouchers worth £100.
- Switch your share dealing account and receive up to £500 to cover exit fees – If you transfer your share dealing general investment account valued at more than £20,000 to AJ Bell they will help cover any exit fees charged by your current provider. They will cover £35 per investment moved and up to £100 for general exit fees, up to an overall maximum of £500 per person.
- Free subscription to Shares Magazine worth £220
Get a free subscription to Shares (worth over £220 per year) by maintaining a balance of £4,000 or more across your AJ Bell investing accounts.
Customer reviews for AJ Bell
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 1,103 reviews
- Excellent46%
- Very good35%
- Basic15%
- Poor3%
- Bad2%
Read customer reviews
Good value for money and...
Good value for money and app is easy to use
Easy to use
Easy to use
Good reliable and consistant
Good reliable and consistant
Efficient and good value
Efficient and good value
Not as good as IG...
Not as good as IG but it works
Intuitive, easy to use, good...
Intuitive, easy to use, good value
concise and efficient
concise and efficient
Average
Average
3/5
5/5
Good customer service but I...
Good customer service but I like II app more than AJBell
Good platform and info
Good platform and info
4/5
Efficient service for most of...
Efficient service for most of my requirements
Very easy to use, good...
Very easy to use, good research information esp. on Funds
ok
ok
Covers most of the investments...
Covers most of the investments I need
Very good and has customer...
Very good and has customer service in view
Good value
Good value
Make a good job of...
Make a good job of looking after my SIPP and ISAs