- Good Money Guide experts commend AJ Bell Stock Brokerage for its low-cost structure, with account fees capped at £3.50 a month and competitive dealing costs. The platform offers a wide range of investment options and account types, although high charges for phone stockbroking were noted as a drawback. Overall, it received a perfect rating of 5.0/5 across multiple criteria including pricing and customer service.
- Across 1103 user reviews on Good Money Guide, averaging 4.2/5, customers frequently highlight the user-friendly nature of the platform and its reliable customer service. Many appreciate the transparent fee structure and the ease of navigating the app, while some express concerns about platform stability and the need for improvements in the app's functionality. Overall, users feel confident in their investment choices with AJ Bell.
AJ Bell Stock Brokerage Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated AJ Bell Stock Brokerage across five key areas of our review framework.
- Pricing5.0
- Market Access5.0
- Online Platform5.0
- Customer Service5.0
- Research & Analysis5.0
Pros
- Lots of investment options
- Low stockbroker account fees capped at £3.50 a month for shares
- Lots of account types
Cons
- High phone stockbroking charges
See full expert review
Our verdict
AJ Bell has the cheapest account fee for all the full service stock brokers we feature. The dealing account is low cost and unlimited. where you can invest as much as you want, whenever you want.
Capital at risk.
Summary
Fees: Share account fees are capped at £3.50 a month. Dealing costs are £1.50 for funds and £5 for shares but drop to £3.50 where there were 10 or more online share deals in the previous month
Special Offers:
- Recommend a friend, and you’ll both get £100 gift vouchers – When you recommend a friend to AJ Bell Youinvest that invests more than £10,000 in a SIPP or ISA, you and your friend can get One4All gift vouchers worth £100.
- Switch your share dealing account and receive up to £500 to cover exit fees – If you transfer your share dealing general investment account valued at more than £20,000 to AJ Bell they will help cover any exit fees charged by your current provider. They will cover £35 per investment moved and up to £100 for general exit fees, up to an overall maximum of £500 per person.
- Free subscription to Shares Magazine worth £220
Get a free subscription to Shares (worth over £220 per year) by maintaining a balance of £4,000 or more across your AJ Bell investing accounts.
Customer reviews for AJ Bell
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 1,103 reviews
- Excellent46%
- Very good35%
- Basic15%
- Poor3%
- Bad2%
Read customer reviews
Decent Value but Lacking Stability & Accountability
AJ Bell offers decent value for money compared to some competitors, but my experience has been mixed. Over the years, I’ve encountered several issues with platform stability, which can be particularly frustrating during crucial trading periods. Additionally, I’ve often felt like just another number rather than a valued customer when raising concerns. While I’ll continue using the service for now, the increasingly competitive platform market makes it worth exploring alternatives. The website and app are functional and reasonably user-friendly, but overall, there’s room for improvement.
Happy customer
I've used AJ Bell for more than 20 years, which says everything
A. J. BELL
Very pleased with their service. Good help line with any issues I trust them!
Simple to use
user friendly and easy to use
Easy to use and many options available
I find AJ Bell easy to use and navigate either through the App or through a browser. The customer service is easily available too. I am invested in some of their funds and also some independent funds. There is a wide variety of stocks available too ,which makes it easy to invest directly in those firms too. I really like their magazine too.
Overall I am satisfied with their services !
AJ Bell Dodl
For me this is a very good App and a great introduction to investing. It is very low cost but be aware shares to purchase are limited.
Have been investing my money into their ready made funds, cautious, adventurous, balanced, you get my drift and splitting different amounts into those funds. Have also purchased a small amount of shares. The funds and shares are doing ok to date but remember it’s for the long haul so I am prepared for the pendulum swinging back and forth regarding prices.
I did some research before picking an investment account mainly for a beginner and came across Dodl which seems to tick
the boxes for me at this given time.
Would definitely urge others looking for a low cost way of investing and just starting out to give it a try, I would at some point like to try the bigger platform with AJ Bell but still carrying out my diligence and also have to factor in that the costs will more higher.
Very little contact through Bank...
Very little contact through Bank of Scotland.
no thoughts
no thoughts
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Easy to use.
Easy to use.
4/5
Good
Good
Very good all round
Very good all round
very good updated website
very good updated website
Excellent Investment company
Excellent Investment company
Good value easy to deal...
Good value easy to deal with
i dont know enough
i dont know enough
Used for Lisa. Purchasing ETFs...
Used for Lisa. Purchasing ETFs is a bit higher than I would like and website could be easier to use but good for Lisa
Poor performance
Poor performance