AJ Bell Stock Brokerage Customer Reviews & Expert Rating

The overall score out of 10 combines our expert rating out of 5 with the average customer rating out of 5.
9.2/10Excellent

Based on 1,103 customer reviews and our expert analysis

  • Good Money Guide experts commend AJ Bell Stock Brokerage for its low-cost structure, with account fees capped at £3.50 a month and competitive dealing costs. The platform offers a wide range of investment options and account types, although high charges for phone stockbroking were noted as a drawback. Overall, it received a perfect rating of 5.0/5 across multiple criteria including pricing and customer service.
  • Across 1103 user reviews on Good Money Guide, averaging 4.2/5, customers frequently highlight the user-friendly nature of the platform and its reliable customer service. Many appreciate the transparent fee structure and the ease of navigating the app, while some express concerns about platform stability and the need for improvements in the app's functionality. Overall, users feel confident in their investment choices with AJ Bell.

AJ Bell Stock Brokerage Expert rating

Our expert rating is the average of the areas listed here, each scored out of 5 by our team.
5.0Excellent

Our experts have rated AJ Bell Stock Brokerage across five key areas of our review framework.

  • Pricing5.0
  • Market Access5.0
  • Online Platform5.0
  • Customer Service5.0
  • Research & Analysis5.0

Pros

  • Lots of investment options
  • Low stockbroker account fees capped at £3.50 a month for shares
  • Lots of account types

Cons

  • High phone stockbroking charges
See full expert review

Our verdict

AJ Bell has the cheapest account fee for all the full service stock brokers we feature. The dealing account is low cost and unlimited. where you can invest as much as you want, whenever you want.
Capital at risk.

Summary

Fees: Share account fees are capped at £3.50 a month. Dealing costs are £1.50 for funds and £5 for shares but drop to £3.50 where there were 10 or more online share deals in the previous month


Special Offers: 

  • Recommend a friend, and you’ll both get £100 gift vouchers – When you recommend a friend to AJ Bell Youinvest that invests more than £10,000 in a SIPP or ISA, you and your friend can get One4All gift vouchers worth £100.
  • Switch your share dealing account and receive up to £500 to cover exit fees – If you transfer your share dealing general investment account valued at more than £20,000 to AJ Bell they will help cover any exit fees charged by your current provider. They will cover £35 per investment moved and up to £100 for general exit fees, up to an overall maximum of £500 per person.
  • Free subscription to Shares Magazine worth £220
    Get a free subscription to Shares (worth over £220 per year) by maintaining a balance of £4,000 or more across your AJ Bell investing accounts.

Customer reviews for AJ Bell

Customer ratings come from reviews left on this site. Every review is read and approved before it is published.
4.2Very good

Based on 1,103 reviews

  • Excellent46%
  • Very good35%
  • Basic15%
  • Poor3%
  • Bad2%
Read customer reviews

4/5

Brian Jones ·

very informative providing useful information

Robert Dennis ·

very informative providing useful information

competitive costs

stephen bullock ·

competitive costs

Does what it says on...

Nigel Dixon ·

Does what it says on the tin

Excellent

Mike Lowe ·

Excellent

a very cost effective way...

nick collins ·

a very cost effective way of running my pension

4/5

Kevin Gallagher ·

I am pleased with this...

Philip Hawkins ·

I am pleased with this broker and am reviewing transferring a family members account to them as well.

Very good with reasonable pricing...

David Brunsdon ·

Very good with reasonable pricing - very good customer service.

Adequate

Fdererick Mark Tughan ·

Adequate

Top of the class Company...

Graham Heaven ·

Top of the class Company with easy to use app

Very good

Stephen Evans ·

Very good

Efficient, good app

Mark Wilson ·

Efficient, good app

.

David Seward ·

.

OK for UK Securities, not...

Keith B McMullen ·

OK for UK Securities, not so US Socks

Very good, easy to use,...

Robin ·

Very good, easy to use, cost effective.

Easy to use, free Shares...

Mark Clenshaw ·

Easy to use, free Shares magazine

Does what I need it...

Richard Warrell ·

Does what I need it to do

Easy to use well presented

John Richard Warwick ·

Easy to use well presented

Great UK focus and UK...

Iain Donnison ·

Great UK focus and UK share selection and reasonable costs

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