AJ Bell SIPP & Pension Customer Reviews & Expert Rating

The overall score out of 10 combines our expert rating out of 5 with the average customer rating out of 5.
9.2/10Excellent

Based on 1,104 customer reviews and our expert analysis

  • Experts rate AJ Bell highly, awarding it a total rating of 5.0/5. The platform is praised for its low fees, extensive market access, and excellent customer service, making it a top choice for SIPP accounts. However, high phone dealing charges are noted as a drawback.
  • Across 1104 user reviews on Good Money Guide, averaging 4.2/5, customers frequently commend the user-friendly platform, responsive customer service, and transparent fee structure. Many appreciate the simplicity of the app and the range of investment options available, while some express concerns about occasional platform stability and the need for app improvements.

AJ Bell SIPP & Pension Expert rating

Our expert rating is the average of the areas listed here, each scored out of 5 by our team.
5.0Excellent

Our experts have rated AJ Bell SIPP & Pension across five key areas of our review framework.

  • Pricing5.0
  • Market Access5.0
  • Online Platform5.0
  • Customer Service5.0
  • Research & Analysis5.0

Pros

  • Low SIPP account fees of 0.25% & share dealing commission
  • Wide range of shares, bonds and funds
  • Ability to add a Junior SIPP for your children

Cons

  • High phone dealing charges
See full expert review

Our verdict

AJ Bell offers the cheapest SIPP account when you compare them against providers that charge a percentage of your portfolio value. You can invest in a wide range of investments, including stocks in more than 20 markets, over 4,000 funds, ETFs, and bonds.

Capital at risk.

Is AJ Bell's pension any good?

AJ Bell won “best SIPP provider” in our 2023 and 2022 awards. They offer a huge range of UK and international markets to invest in (with low FX fees). AJ Bell also scored very well in our survey for customer support and has an easy-to-use and low-cost SIPP account platform.

AJ Bell SIPP Special Offers:

Up to £500 cashback: Switch your SIPP to AJ Bell and they will pay up to £35 per investment and £100 in exit fees as cash back to cover your costs up to £500.
£100 gift vouchers: If you refer a friend to AJ Bell that opens a GIA, LISA, ISA or SIPP with more than £10,000 (within 120 days) you both get £100 Amazon gift vouchers.

AJ Bell SIPP Fees:

Annual account charges are 0.25% for shares (capped at £10/month) and tiered for funds (0.25% up to £250,000, 0.10% up to £500,000, and free beyond), with dealing charges of £5 for shares (£3.50 for frequent traders) and £1.50 for funds.

Customer reviews for AJ Bell

Customer ratings come from reviews left on this site. Every review is read and approved before it is published.
4.2Very good

Based on 1,104 reviews

  • Excellent46%
  • Very good35%
  • Basic15%
  • Poor3%
  • Bad2%
Read customer reviews

Good with clients enthusiastic and...

hector mclean ·

Good with clients enthusiastic and try and help always

4/5

David Sumners ·

Not for the smaller investors

RobertBessell ·

Not for the smaller investors

Clear understandable useful customer friendly

Norman Eccleston ·

Clear understandable useful customer friendly

best value

sukhbir kapoor ·

best value

No view, it is thru...

Rhoda Matthews ·

No view, it is thru a financial advisor

Hold a SIPP, Trade now...

Tony ·

Hold a SIPP, Trade now and again, good magazine. there Good

Very concise website able to...

Mark H Jones ·

Very concise website able to get straight to where you need to go, no trailing stop loss though.

4/5

Peter Brown ·

Decent platform with poor costs...

Bomy Gandhi ·

Decent platform with poor costs especially FX costs for US stocks

Good solid service but expensive...

Julian Hermele ·

Good solid service but expensive for overseas shares

Low fees

Chris Sheasby ·

Low fees

Simple to use, efficient and...

Roger Beal ·

Simple to use, efficient and improved value for money

Good

Richard John Day ·

Good

Extensive trades, adequate website, not...

Simon Alexander Spevack ·

Extensive trades, adequate website, not so epensive.

Great for isa

Robin Jones ·

Great for isa

great service

mark cortacans ·

great service

Reasonable

Tim Poole ·

Reasonable

No comment

Jackie Neill ·

No comment

Positive reduction in trading fees...

Steven Birney ·

Positive reduction in trading fees to remain competitive. Use app only rarely

Scroll to Top

Subscribe To The Good Money Guide Newsletter

Make more of your money with our guides, analysis, tips and interviews.

We’re committed to your privacy, and you may unsubscribe from these communications at any time with a single click. For more information, check out our privacy policy.