- Experts rate AJ Bell highly, awarding it a total rating of 5.0/5. The platform is praised for its low fees, extensive market access, and excellent customer service, making it a top choice for SIPP accounts. However, high phone dealing charges are noted as a drawback.
- Across 1104 user reviews on Good Money Guide, averaging 4.2/5, customers frequently commend the user-friendly platform, responsive customer service, and transparent fee structure. Many appreciate the simplicity of the app and the range of investment options available, while some express concerns about occasional platform stability and the need for app improvements.
AJ Bell SIPP & Pension Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated AJ Bell SIPP & Pension across five key areas of our review framework.
- Pricing5.0
- Market Access5.0
- Online Platform5.0
- Customer Service5.0
- Research & Analysis5.0
Pros
- Low SIPP account fees of 0.25% & share dealing commission
- Wide range of shares, bonds and funds
- Ability to add a Junior SIPP for your children
Cons
- High phone dealing charges
See full expert review
Our verdict
AJ Bell offers the cheapest SIPP account when you compare them against providers that charge a percentage of your portfolio value. You can invest in a wide range of investments, including stocks in more than 20 markets, over 4,000 funds, ETFs, and bonds.
Capital at risk.
Is AJ Bell's pension any good?
AJ Bell won “best SIPP provider” in our 2023 and 2022 awards. They offer a huge range of UK and international markets to invest in (with low FX fees). AJ Bell also scored very well in our survey for customer support and has an easy-to-use and low-cost SIPP account platform.
AJ Bell SIPP Special Offers:
Up to £500 cashback: Switch your SIPP to AJ Bell and they will pay up to £35 per investment and £100 in exit fees as cash back to cover your costs up to £500.
£100 gift vouchers: If you refer a friend to AJ Bell that opens a GIA, LISA, ISA or SIPP with more than £10,000 (within 120 days) you both get £100 Amazon gift vouchers.
AJ Bell SIPP Fees:
Annual account charges are 0.25% for shares (capped at £10/month) and tiered for funds (0.25% up to £250,000, 0.10% up to £500,000, and free beyond), with dealing charges of £5 for shares (£3.50 for frequent traders) and £1.50 for funds.
Customer reviews for AJ Bell
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 1,104 reviews
- Excellent46%
- Very good35%
- Basic15%
- Poor3%
- Bad2%
Read customer reviews
Reasonably priced and seems to...
Reasonably priced and seems to care about customers
4/5
very informative providing useful information
very informative providing useful information
competitive costs
competitive costs
Does what it says on...
Does what it says on the tin
Excellent
Excellent
a very cost effective way...
a very cost effective way of running my pension
4/5
I am pleased with this...
I am pleased with this broker and am reviewing transferring a family members account to them as well.
Very good with reasonable pricing...
Very good with reasonable pricing - very good customer service.
Adequate
Adequate
Top of the class Company...
Top of the class Company with easy to use app
Very good
Very good
Efficient, good app
Efficient, good app
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OK for UK Securities, not...
OK for UK Securities, not so US Socks
Very good, easy to use,...
Very good, easy to use, cost effective.
Easy to use, free Shares...
Easy to use, free Shares magazine
Does what I need it...
Does what I need it to do
Easy to use well presented
Easy to use well presented