Safestay’s (LON :SSTY) Share price fell -1.47% as investors took the view that it had been better to travel than arrive in the hostel operator.
Safestay, one of Europe’s leading hostel operators, produced a robust trading upadate today despite difficult market conditions in the 12-months to 31/12/2024.
The company reported record sales of Β£23.0 million, that’s a +2.0% increase over the prior year, while adjusted EBITDA came in at Β£6.50 million.
Having successfully refinanced its debt in January 2024 via HSBC, it now has just one loan of Β£16.0 million over a 5-year term and a Β£2.50 million revolving credit facility.
This has allowed Safestay to grow its portfolio to 20 sites, spread across Europe, and it has added properties in the Costa Blanca, Cordoba, Brighton, and Budapest.
This expansion, combined with the successful opening of a new Edinburgh location, are part of a significant growth plan. At the same time Safestay has sold a loss-making hotel in Vienna Austria.
Looking at some of the numbers in the update:
Total bed nights, a measure of utilisation, increased by +10.0% to 931,688. While overall occupancy rates rose to 75.2%, up from +71.4% in 2023.
The company is trying to reduce commission costs, and direct bookings now account for +37.0% of the firm’s total bookings. Thatβs up from just 32.0% in the previous year.
Despite industry-wide price pressures, which have meant average bed spend at the firm’s properties declined by -10.0% to Β£21.40, Safestay has managed to maintain its Total Revenue per Available Bed at Β£18.56.
That’s thanks to additional revenue from things like increased food and beverage sales, which grew by an impressive +26.0% over the period.
Looking ahead, forward bookings have increased +27.0% to Β£4.7 million. The recent partnership with Cloudbeds, which equips Safestay with AI pricing software, should also help with revenue and yield optimization.
Safestay has ambitious plans to double its portfolio size in the medium term, using a variety of strategies that include acquisitions and franchising.
And this might be good timing, as ongoing inflation, and prices rises, are making younger travellers and backpackers ever more cost conscious.

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