Best General Investment Accounts (GIAs) Compared & Reviewed

How To Invest – 8 Simple Steps For Beginners

Investing is the key to building wealth. Today, literally anyone can invest their money, as technology has made it very easy to do so. If you’re wondering where to even start when it comes to learning how to invest – you’re in the right place.

Investing has advantages and disadvantages and it’s important to be aware of both.

The main advantages are:

• It’s possible to generate high rates of return on your money
• You can compound your returns over time
• You can protect your money from inflation
• It can help you achieve your financial goals

The main disadvantages are:

• Returns are never guaranteed
• It’s possible to lose money
• It can take time to build wealth
• You may have to lock your money away for a while (depending on the type of account you use)

If you look at this example from Wealthify, you can see over time even making a small initial investment, with regular monthly investments, can be very profitable, as opposed to keeping your money in the bank.

Remember: these are predictions based on past performance and the markets can go up and down – your capital at risk when you invest.

Now we know what investing is, along with its pros and cons – here are the eight steps to get you started:

1) Determine Your Goals And Risk Tolerance

Before you start investing, it’s important to determine your financial goals. The best investments for you will depend on your goals. At this stage of the process, it’s also important to establish your risk tolerance. This will impact the type of investments you choose.

When determining your goals and risk tolerance, it’s a good idea to think about your liquidity requirements. Investing money that you are likely to need in the short term could backfire as you may be forced to sell your investments at the wrong time.

2) Choose A DIY Or A Managed Approach

There are two main ways you can invest:

DIY

With this approach, you’re in charge of selecting your investments. The advantage of DIY investing is that you have more flexibility with your investments and fees may be lower. On the downside, it is more hassle, and more time is needed for research.

Managed

With this approach, you outsource the selection of investments to a third party. The advantages of the managed approach are that it is generally less hassle and can free up time. On the downside, you have less flexibility and fees may be higher.

3) Choose What Types Of Assets You Want To Invest In

 There are many different types of assets you can invest in. Here are the most popular:

Stocks

Stocks, or ‘shares’, are investments that represent ownership in a company. Examples of stocks include Apple, Tesla, and Tesco. Stocks are higher-risk assets, however, over the long term, they have historically generated strong returns for investors. For example, since the inception of the S&P 500 index in 1926, it has returned over 10% per year on average.

Investment Funds 

Investment funds are collective investments. With funds, your money is pooled together with the money of other investors and spread over a range of different stocks or assets by a professional portfolio manager. The main advantage of investing in funds is that they offer diversification. Another advantage is that, compared to investing in individual stocks, they require less research.

ETFs

An ETF (exchange-traded fund) is a type of investment fund that aims to track the performance of a specific stock market index, industry sector, or asset. ETFs are similar to regular investment funds; however, a key difference is that they are traded on the stock market. This means that they can be purchased and sold just like regular stocks.

Investment Trusts

Investment trusts are a type of investment fund. There are two major differences between investment trusts and regular funds though. One is that investment trusts are closed ended (meaning that they have a fixed amount of capital to invest) while investment funds are open ended. The other is that investment trusts trade on the stock market whereas investment funds don’t.

Bonds

Bonds are fixed-income investments that represent loans made by investors to borrowers. They typically pay a fixed rate of interest to investors for a certain period of time. Bonds are generally lower risk than shares. Therefore, they can help investors create more balanced portfolios.

4) Understand Investment Risks (And How To Manage Them)

Each type of investment has its own unique risks. It’s really important to understand the risks before you invest. Generally speaking, the higher the potential rewards on offer from the investment, the higher the level of risk.

Risk can never be eliminated entirely when investing. However, you can reduce it significantly with simple risk management strategies. Two straightforward ways you can do this are:

• Diversifying your portfolio: Diversification is the process of spreading your money out over many different assets so you’re not over-exposed to any single asset. A well-diversified portfolio will be diversified at two levels – between asset classes and within asset classes.

• Adopting a long-term investment horizon: In the short term, the stock market can be volatile. However, in the long run, the market tends to rise. So, the longer you invest for, the less chance you have of losing money.

A very good way to do this is by buying a fund that invests in the global markets. By investing in a global fund, you are buying into stock markets and companies worldwide in one go. For example, the Vanguard Global Equity Fund, which you can buy through Hargreaves Lansdown will give you exposure to a broad range of 194 stocks in US, UK, Europe, Pacific and Asia.

5) Develop An Investment Strategy

There are many different ways of investing. Some of the most popular strategies include:

• Growth investing – Investing in companies that are expected to grow at a fast rate in the future

• Value investing – Investing in companies that appear to be trading at a discount to their ‘intrinsic’, or true value

• Quality investing – Investing in high-quality businesses that are highly profitable and have financial strength

• Dividend (income) investing – Investing in companies that pay regular dividends to their investors

• Small-cap investing – Investing in smaller, faster-growing companies

• ESG investing – Investing in companies that meet environmental, social, and governance (ESG) criteria

6) Take Advice From The Right People

It’s not hard to find people handing out financial advice today. On YouTube and TikTok, for example, there are thousands of ‘finfluencers’ offering advice on where to invest.

Be careful here. Many of these influencers have no professional financial qualifications. And they are unlikely to have an understanding of your financial goals and risk profile.

If you are looking for investment advice, the best approach is to speak to an Independent Financial Adviser (IFA) or expert wealth manager. They will take time to discuss your goals and risk tolerance and then develop an investment strategy specifically for you.

It’s worth noting that there are some reputable providers of stock tips, such as Seeking Alpha and The Motley Fool.  However, it’s important to do your own research in order to ensure that the recommended investments are in line with your goals and tolerance for risk.

If you have a significant amount of money to invest (over £250,000) you should talk to a wealth manager for advice. If you are starting to invest with small amounts robo-advisors (or digital wealth managers) are a good place to start, as they provide online advice and pre-built portfolios to buy into.

7) Understand The Different Types Of Investment Accounts

Before you start investing, it’s a good idea to determine the best type of account to invest in. In the UK, you have a number of options when it comes to investment accounts:

Type Of Account	Tax Efficient?	Annual Allowance
General Investment Account (GIA) A standard investment account with no tax benefits		N/A
Stocks and Shares ISA A tax-efficient investment account. All investment gains and income are tax-free.		£20,000
Lifetime ISA (LISA) Investment accounts that are open to those aged between 18 and 40. Contributions come with a 25% bonus from the government (up to age 50). However, there is an annual allowance of £4,000 and money cannot be accessed until you turn 60 or buy your first property. Within a LISA, all investment gains and income are tax-free.		£4,000
Self-Invested Personal Pension (SIPP) A government-approved pension account. Within a SIPP, all investment gains and income are tax-free. Additionally, contributions come with tax relief. On the downside, money within a SIPP cannot be accessed until age 55 (57 from 2028).		£60,000

8) Compare Investment Account Providers

Before you open an investment account, it’s worth doing some research into the various account providers in order to find the best account for your needs.

When choosing an investment account provider, there are a number of factors to consider including:

• The investment options available
• The investment tools and research available
• How reliable and trusted the platform is
• The customer service and support 
• The provider’s fees and charges

By comparing the options available from the various providers, you can find the right account for you, whether that’s a no-frills, low-cost account, or a comprehensive, full-service account.

Once you have chosen a provider, you can open and fund an account, and start investing. You may also want to consider looking at what investment apps are on the market.

Tip: Use our account finder to help you find the right account for you.