How to buy shares in The Smarter Web Company

You can buy shares in The Smarter Web Company via several UK investment platforms including Hargreaves Lansdown, Interactive Investor, and IG. Note that it is not available on every platform right now due to the fact that it is listed on the Aquis Exchange and not very well known.

We have ranked, compared and reviewed some of the best share-dealing platforms and accounts in the UK that are regulated by the Financial Conduct Authority (FCA). The main things to compare when choosing a share dealing account are the costs of buying and selling shares (trading fees) and how much it will cost to keep those shares on your account. You should also compare account types so you have the option to deal shares in a tax-efficient ISA, SIPP or for your children.

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Name	GMG Rating	Customer Reviews	Annual Fees	Dealing Commission	CTA	Tag	Feature	Expand
IG: FTSE 100 Listed-Industry Leading Investment Platform	GMG Rating (4.4)	Customer Reviews 4.0 (Based on 746 reviews)	Annual Fees £0	Dealing Commission £0	See Offers Capital at risk IG Reviews	Featured	Features: DIY Managed FCA Regulated FSCS Protected	Our Review IG Share Dealing Expert Review: Updated 02/07/2026 Account: IG Share Dealing Description: With IG you can deal in over 13,000+ shares, funds and investment trusts with zero commission on US stocks and UK shares, with a foreign exchange fee of just 0.5%. You can also deal on a limited amount US shares while the market is closed. Capital at risk. Visit IG Is an IG share dealing account any good? An excellent share-dealing platform for those who want to deal shares regularly in the short and long term. You also get access to a huge range of UK small-cap shares, where you can request quotes from marketmakers via RSPs. This is something that is not available from other trading/investing platforms like CMC or Trading 212. An IG share dealing account is different from a spread betting or CFD trading account in that you actually own physical shares as opposed to trading derivatives. The ability to deal in shares with IG means that you can invest in companies for the long term alongside your short-term higher-risk speculation. An excellent share-dealing platform for those who want to deal in shares regularly in the short and long term. Pros Zero commission share dealing UK & international shares Low account fee Cons Derivatives products No DMA Pricing (4.5) Market Access (4.5) Online Platform (4.5) Customer Service (4) Research & Analysis (4.5) Overall 4.4 Visit IG IG Reviews
AJ Bell: Best low-cost share dealing platform	GMG Rating (4.2)	Customer Reviews 4.2 (Based on 1,103 reviews)	Annual Fees 0% - 0.25%	Dealing Commission £3.50 - £5	See Offers Capital at risk AJ Bell Reviews		Features: DIY FCA Regulated FSCS Protected	Our Review AJ Bell Share Dealing Review Provider: AJ Bell Share Dealing Verdict: AJ Bell is a low-cost online investing platform and is the cheapest share dealing platform for buying and selling shares for the UK do-it-yourself (DIY) investor. They also offer plenty of investment ideas, including investment guides and equity research. Capital at risk. Visit AJ Bell Summary A great choice to deal shares with low costs in a variety of investment accounts. Investments: Shares, ETFs, bonds & funds Minimum deposit: £500 Account types: GIA, ISA, SIPP, JISA, JISA, JSIPP Share dealing account charge: 0.25% Share dealing fee: £3.50 – £5 Fees: AJ Bell share dealing account fees are capped at £3.50 a month. Dealing costs are £1.50 for funds and £5 for shares but drop to £3.50 when there were 10 or more online share deals in the previous month. Special Offers: Recommend a friend, and you’ll both get £100 gift vouchers – When you recommend a friend to AJ Bell that invests more than £10,000 in a SIPP or ISA, you and your friend can get One4All gift vouchers worth £100. Switch your share dealing account and receive up to £500 to cover exit fees – If you transfer your share dealing general investment account valued at more than £20,000 to AJ Bell they will help cover any exit fees charged by your current provider. They will cover £35 per investment moved and up to £100 for general exit fees, up to an overall maximum of £500 per person. Free subscription to Shares Magazine worth £220 Get a free subscription to Shares (worth over £220 per year) by maintaining a balance of £4,000 or more across your AJ Bell investing accounts. Pros Lots of share dealing investment options Low share dealing account fees capped at £3.50 a month for shares Lots of share dealing account types Cons High phone share dealing charges Pricing (4.5) Market Access (4) Online Platform (4) Customer Service (4) Research & Analysis (4.5) Overall 4.2
Hargreaves Lansdown: Best share dealing account for DIY investors	GMG Rating (4.9)	Customer Reviews 3.8 (Based on 1,775 reviews)	Annual Fees 0% - 0.45%	Dealing Commission £5.95 - £11.95	See Offers Capital at risk Hargreaves Lansdown Reviews		Features: DIY FCA Regulated FSCS Protected	Our Review Hargreaves Lansdown Share Dealing Expert Review Account: Hargreaves Lansdown Share Dealing Description: Hargreaves Lansdown offers access to the widest selection of stocks for share dealing accounts in the UK. The platform also has one of the best research portals for analysing stocks. Capital at risk. Visit Hargreaves Lansdown Is it expensive to buy and sell shares on Hargreaves Lansdown? Hargreaves Lansdown is not as expensive as it used to be as there is no account charge for holding shares in a general investment account and a max of £3.75 in a stocks and shares ISA. HL does still cost more than competitors like AJ Bell and Interactive Brokers to buy and sell shares, but the account running costs can be lower because of the monthly cap. HL won the Best Stock Broker in our 2024, 2022 awards, and in 2021, it won Best Full-service Stockbroker for their all-round approach to customer service.. Another added bonus of dealing shares through HL is that their clients benefit from price improvements for best execution. HL say they reach out to multiple brokers to get the best prices for a trade and clients can make a saving of £18 per trade on average. This is particularly relevant if you are dealing with cap UK shares, which is where Hargreaves Lansdown excels. Overall, Hargreaves Lansdown is an excellent choice for most types of share dealing on UK and international markets. Pros Excellent stock coverage No share dealing account fees Established stock broker Cons Relatively high dealing charge for infrequent share dealing Pricing (4.5) Market Access (5) App & Platform (5) Customer Service (5) Research & Analysis (5) Overall 4.9 Visit HL HL Reviews
Interactive Brokers: Best for international share dealing	GMG Rating (4.3)	Customer Reviews 4.6 (Based on 1,374 reviews)	Annual Fees £0	Dealing Commission £3	See Offers Capital at risk Interactive Brokers Reviews		Features: DIY FCA Regulated FSCS Protected	Our Review Interactive Brokers Share Dealing Review Provider: Interactive Brokers Share Dealing Verdict: Interactive Brokers is an excellent account for sophisticated share dealers who want to manage their own portfolio with complex order types actively and need access to a wider range of investment products like derivatives, options, and futures. They also offer fractional share dealing if you only want to start trading a small amount. Capital at risk. Visit Interactive Brokers Summary One of the most advanced share dealing platforms for beginners and professional investors. Investments: Shares, ETFs, funds & bonds Minimum deposit: £500 Account types: GIA, ISA, SIPP, CFD Share dealing account charge: £0 Share dealing fee: 0.05% Fees: Interactive Brokers does not charge share dealing custody fees and minimum share dealing commissions are £1 in the UK or 0.05% of the deal size. Pros Excellent market coverage Advanced investment platform Low-cost share dealing of 0.05% or £1 minimum* Cons Customer service mainly automated No share dealing SIPP account Pricing (4.5) Market Access (4.5) Online Platform (4.5) Customer Service (3.5) Research & Analysis (4.5) Overall 4.3
Interactive Investor: Best fixed-fee share dealing account	GMG Rating (4.3)	Customer Reviews 4.3 (Based on 1,125 reviews)	Annual Fees £59.88	Dealing Commission £3.99	See Offers Capital at risk interactive investor Reviews		Features: DIY Managed FCA Regulated FSCS Protected	Our Review Interactive Investor Share Dealing Review Provider: Interactive Investor Share Dealing Verdict: Interactive Investor is a low-cost share dealing platform that offers investors access to over 40,000 shares. II won the 2021 and 2023 Good Money Guide award for Best Investment Account. Capital at risk. Visit Interactive Investor Summary Interactive Investor is a great choice for anyone who wants to buy and sell shares on a regular basis and has a large portfolio. Investments: Shares, ETFs, bonds & funds Minimum deposit: £1 Account types: GIA, ISA, SIPP, JISA Share dealing account charge: £4.99 per month Share dealing fee: £3.99 – £5.99 Dealing Fees: Interactive Investor share dealing commissions are a free trade every month, then UK Shares and Funds, US Shares charged £7.99 or upgrade to a £19.99 “Super Investor” account 2 free monthly trades and deal for £3.99. Regular investing is free. Special Offers: One free trade per month – One buy or sell order is free every month, after that, the cost is between £3.99 and £5.99 depending on what plan you are on. Free investing for your friends and family – You can give up to five people a free investment account subscription with Interactive Investor’s Friends and Family plan. You pay a single extra fee of £5 a month, and their monthly cost is zero. Each member can invest up to £30,000 in an ISA or a general investing account with free regular investing and no account fees. However, they will still pay normal dealing commissions when they buy and sell investments. Get £200 when you refer a friend to Interactive Investor – Recommend a friend or family member to ii and get a £200 reward. Your friend will get their first year’s service plan for free – saving £120. To qualify, your friend must transfer or fund their account with at least £10,000 in combined cash/investments. However, your friend will not receive the usually monthly free trade. Pros Low share dealing commission £1 minimum deposit makes it easy to get started One free share deal per month Joint account options Cons Fixed-fee expensive for very small share dealing accounts below £1,000 Pricing (4) Market Access (4.5) Online Platform (4.5) Customer Service (4.5) Research & Analysis (4) Overall 4.3

Richard Berry

Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.

Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.

Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.

Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.

How to buy shares in The Smarter Web Company