Roblox has been in the news recently, as the CEO blamed parents for letting their children play the game online too much. But as a parent, what can you do? If kids are not on Roblox, they’ll be on Instagram or Snapchat. It’s just a fact of life these days that people live part of their day online.
But there is something you can do. You can use Roblox to teach your children about money and investing and put their interests to use. As Peter Hargreaves, the founder of Hargreaves Lansdown, told me when I interviewed him, you should invest in things that you love.
Instead of them spending all their pocket money on Robucks, invest it for them and buy some Roblox shares for their Junior Stocks & Shares ISA, so then they reach 18 they get all the profits tax-free.
As I write, Roblox is worth $30bn and the gaming industry as far as I can tell, is only going to get bigger. You can see the latest Roblox share price below, as well as look at how the company has performed over the years. RBLX was listed with much fanfare back in 2021 and on its debut gained a market capitalisation of $38 billion. At its peak, Roblox was worth more than $70 billion. It’s come off a bit since then, but this may be a good opportunity to get in at a good price.
You can buy Roblox shares in a JISA through brokers like Hargreaves Lansdown, interactive investor and AJ Bell.
How to buy shares in Roblox (NYSE:RBLX) from the UK
Buying one NYSE:RBLX share costs $56.94. However, as well as the $56.94 cost of buying each share you will also have to pay any relevant tax, commission when you buy and sell shares, custody fees for holding your shares on your account and foreign exchange fees for converting GBP into USD.Β To buy shares in Roblox (NYSE:RBLX), you need a trading or share dealing account. Follow these three steps if you want to buy shares in Roblox:
- Compare stockbrokers that offers access to US stocks
- Search for RBLX on the platform
- Choose how many shares you want to buy
- Deposit funds
- Convert your GBP to USD (watch out for FX rates)
- Click Buy – That’s it.
It’s also important to remember that share prices can move quickly, for example, the current NYSE:RBLX share price is $56.94 which is a change of 0.88 or 1.57% from the last closing price of 56.94 with 3,649,099 shares traded giving NYSE:RBLX a market capitalisation of $37,996,061,083. The most recent daily high has been 57.73 and daily low 55.2. The NYSE:RBLX share price 52 week high has been 75.74 and the 52 week low 29.55. Based on the most recent NYSE:RBLX share price opening of 56.94, the current NYSE:RBLX EPS (earnings per share) are -1.44 and the PE (price earnings ratio) is n/a.
Pricing data automatically updates every 15 minutes

Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
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