You can buy shares in The Smarter Web Company via several UK investment platforms including Hargreaves Lansdown, Interactive Investor, and IG. Note that it is not available on every platform right now due to the fact that it is listed on the Aquis Exchange and not very well known.
We have ranked, compared and reviewed some of the best share-dealing platforms and accounts in the UK that are regulated by the Financial Conduct Authority (FCA). The main things to compare when choosing a share dealing account are the costs of buying and selling shares (trading fees) and how much it will cost to keep those shares on your account. You should also compare account types so you have the option to deal shares in a tax-efficient ISA, SIPP or for your children.
Verdict: AJ Bell is a low-cost online investing platform and is the cheapest share dealing platform for buying and selling shares for the UK do-it-yourself (DIY) investor. They also offer plenty of investment ideas, including investment guides and equity research. Capital at risk.
A great choice to deal shares with low costs in a variety of investment accounts.
Investments: Shares, ETFs, bonds & funds
Minimum deposit: £500
Account types: GIA, ISA, SIPP, JISA, JISA, JSIPP
Share dealing account charge: 0.25%
Share dealing fee: £3.50 – £5
Fees: AJ Bell share dealing account fees are capped at £3.50 a month. Dealing costs are £1.50 for funds and £5 for shares but drop to £3.50 when there were 10 or more online share deals in the previous month.
Special Offers:
Recommend a friend, and you’ll both get £100 gift vouchers – When you recommend a friend to AJ Bell that invests more than £10,000 in a SIPP or ISA, you and your friend can get One4All gift vouchers worth £100.
Switch your share dealing account and receive up to £500 to cover exit fees – If you transfer your share dealing general investment account valued at more than £20,000 to AJ Bell they will help cover any exit fees charged by your current provider. They will cover £35 per investment moved and up to £100 for general exit fees, up to an overall maximum of £500 per person.
Free subscription to Shares Magazine worth £220
Get a free subscription to Shares (worth over £220 per year) by maintaining a balance of £4,000 or more across your AJ Bell investing accounts.
Pros
Lots of share dealing investment options
Low share dealing account fees capped at £3.50 a month for shares
Description: Hargreaves Lansdown offers access to the widest selection of stocks for share dealing accounts in the UK. The platform also has one of the best research portals for analysing stocks. Capital at risk.
Hargreaves Lansdown is not as expensive as it used to be as there is no account charge for holding shares in a general investment account and a max of £3.75 in a stocks and shares ISA. HL does still cost more than competitors like AJ Bell and Interactive Brokers to buy and sell shares, but the account running costs can be lower because of the monthly cap.
HL won the Best Stock Broker in our 2024, 2022 awards, and in 2021, it won Best Full-service Stockbroker for their all-round approach to customer service..
Another added bonus of dealing shares through HL is that their clients benefit from price improvements for best execution. HL say they reach out to multiple brokers to get the best prices for a trade and clients can make a saving of £18 per trade on average.
This is particularly relevant if you are dealing with cap UK shares, which is where Hargreaves Lansdown excels.
Overall, Hargreaves Lansdown is an excellent choice for most types of share dealing on UK and international markets.
Pros
Excellent stock coverage
No share dealing account fees
Established stock broker
Cons
Relatively high dealing charge for infrequent share dealing
Saxo Share Dealing Review: Lower fees and professional grade tech
Account: Saxo Share Dealing
Description: Saxo’s platform has share dealing on more than 50 stock exchanges around the world with 22,000 shares available for investors. Making it one of the most diverse investment platforms for share dealing in the UK. Its forte is on the trading side for traders that need direct market access and are more price-sensitive to bid/offer spreads. Capital at risk.
Yes, you can deal shares directly on exchange with Saxo. In fact, Saxo is one of the best DMA brokers for trading shares inside the bid/offer price as you can place your orders directly on the order book.
Saxo’s platform has share dealing on more than 50 stock exchanges around the world with 22,000 shares available for investors. Making it one of the most diverse investment platforms for share dealing in the UK. Its forte is on the trading side for traders that need direct market access and are more price-sensitive to bid/offer spreads.
Saxo is a good share dealing platform for sophisticated and advanced investors who also need direct access to capital markets.
Fees: Saxo Markets charges a share dealing commission based on a percentage of transaction size. They are very competitive though, and UK share dealing commission starts at 0.1% (£100 if you buy £100,000 worth of stock) and drops to 0.05% for more active traders.
As Saxo is a prime broker with a retail and institutional client base, they are one of the best share dealing platforms for larger customers.
However, there are some downsides. Firstly they do not offer acesss to smaller cap shares on their trading platform like brokers Spreadex and IG, who have a much braoder range of shares to trade online.
Secondly, you cannot trade shares as financial spread bets (where profits are free of capital gains tax).
Finally, the cost of dealing shares with Saxo is higher than with a broker like Interactive Brokers. But Saxo wins hands down when it comes to customer services, research and analysis.
Verdict: Interactive Brokers is an excellent account for sophisticated share dealers who want to manage their own portfolio with complex order types actively and need access to a wider range of investment products like derivatives, options, and futures. They also offer fractional share dealing if you only want to start trading a small amount. Capital at risk.
Description: With IG you can deal in over 13,000+ shares, funds and investment trusts with zero commission on US stocks and UK shares, with a foreign exchange fee of just 0.5%. You can also deal on a limited amount US shares while the market is closed. Capital at risk.
An excellent share-dealing platform for those who want to deal shares regularly in the short and long term.
You also get access to a huge range of UK small-cap shares, where you can request quotes from marketmakers via RSPs. This is something that is not available from other trading/investing platforms like CMC or Trading 212.
An IG share dealing account is different from a spread betting or CFD trading account in that you actually own physical shares as opposed to trading derivatives. The ability to deal in shares with IG means that you can invest in companies for the long term alongside your short-term higher-risk speculation.
An excellent share-dealing platform for those who want to deal in shares regularly in the short and long term.
Verdict: Interactive Investor is a low-cost share dealing platform that offers investors access to over 40,000 shares. II won the 2021 and 2023 Good Money Guide award for Best Investment Account. Capital at risk.
Interactive Investor is a great choice for anyone who wants to buy and sell shares on a regular basis and has a large portfolio.
Investments: Shares, ETFs, bonds & funds
Minimum deposit: £1
Account types: GIA, ISA, SIPP, JISA
Share dealing account charge: £4.99 per month
Share dealing fee: £3.99 – £5.99
Dealing Fees: Interactive Investor share dealing commissions are a free trade every month, then UK Shares and Funds, US Shares charged £7.99 or upgrade to a £19.99 “Super Investor” account 2 free monthly trades and deal for £3.99. Regular investing is free.
Special Offers:
One free trade per month – One buy or sell order is free every month, after that, the cost is between £3.99 and £5.99 depending on what plan you are on.
Free investing for your friends and family – You can give up to five people a free investment account subscription with Interactive Investor’s Friends and Family plan. You pay a single extra fee of £5 a month, and their monthly cost is zero. Each member can invest up to £30,000 in an ISA or a general investing account with free regular investing and no account fees. However, they will still pay normal dealing commissions when they buy and sell investments.
Get £200 when you refer a friend to Interactive Investor – Recommend a friend or family member to ii and get a £200 reward. Your friend will get their first year’s service plan for free – saving £120. To qualify, your friend must transfer or fund their account with at least £10,000 in combined cash/investments. However, your friend will not receive the usually monthly free trade.
Pros
Low share dealing commission
£1 minimum deposit makes it easy to get started
One free share deal per month
Joint account options
Cons
Fixed-fee expensive for very small share dealing accounts below £1,000
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.