- Experts commend the Wealthify App for its user-friendly interface and low management fees, highlighting its suitability for passive investors. However, they note that the app’s functionality is limited compared to the web version, and the increased minimum investment requirement may deter some potential users.
- Across 2571 user reviews on Good Money Guide, averaging 4.6/5, customers frequently praise the app’s ease of use, excellent customer service, and the clarity of information provided. Many appreciate the variety of investment options and the ability to start with small amounts, while some express concerns about the waiting time for investment credits and the inability to trade individual shares.
Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.- Pricing5.0
- Market Access4.0
- Online Platform5.0
- Customer Service5.0
- Research & Analysis4.5
Pros
- Managed portfolios
- Low account fee of 0.6%
- Easy to use
Cons
- Cannot trade individual shares or ETFs
- Minimum investment of £1,000 – £5,000 depending on account type
- Mid-range performance
See full expert review
Our verdict
Wealthify’s investing app is an excellent choice for passive investors as it lets you invest in either an original portfolio of investments from the UK and overseas or choose an ethical investment plan made from a blend of environmentally and socially responsible investments. The platform is a robo-advisor and it’s part of the Aviva Group. Capital is at risk.
Is Wealthify a Good Investing App?
Yes, Wealthify is an excellent app but it’s not as good as the web version, because it’s easier to explore the risk and performance tables and choose a portfolio on a bigger screen.
The Wealthify app used to be brilliant for beginner investors but since they upped the minimum deposit required to start investing, it’s not as accessible as it once was.
Fees: Wealthify’s app is free to download and once you start investing is fairly cheap for a managed robbo-advisor. It costs 0.6% to start investing with Wealthify, which is one of the cheapest robo-advisor account fees. There are also investment costs of, on average, 0.14% for original plans and 0.46% for ethical plans.
Market Access: You can only invest in two portfolios, but you can choose how much risk you want to take.
App & Platform: Very easy to use, and gives you lots of information if you want to dig deeper into your portfolios.
Wealthify app screenshots taken Feb 2026, past performance is no indication of future returns.
Customer Service: Excellent – good team and friendly support.
Research & Analysis: A bit here and there, but if you are a passive investor I doubt you’ll read any of it.
Customer reviews for Wealthify
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 2,571 reviews
- Excellent68%
- Very good24%
- Basic6%
- Poor1%
- Bad1%
Read customer reviews
User friendly with easy to understand options
Great for routine investment in shares and also for the easy access savings account.
Very efficient SIPP
The SIPP works effectively to add on your tax straightaway unlike other providers .
All the information needed to review investments are available and the mix is regularly monitored and the mix changes
Great investment platform
Wealthify offers an excellent range of products and service combined with real value for money.
Good service
Good communication and websites
Attention to detail.
Attention to detail is fabulous. I have used them for about 4 years now and never had a problem. Watch the money grow.
Excellent Value and easy to use.
Some years back I was able to open a simple managed ISA on the actual terms and target I wished. You can choose your risk – this can be changed down the line. The contact from the company is good, as are the updates. It’s very straight forward.
Great company for a small investor
Having limited funds to invest and not having experience of stocks and shares I started an ISA with Wealthify as I liked the idea of having a choice of risk levels . I have recently changed to a more ambitious level and the change was easy and handled with no problem or hassle . Very happy with an inflation beating result with Wealthify.
Sofa investing at its best!
Sit back and watch your money grow – I invested small to see if they were any good and have since opened the tap! Good performance and fees are low.
Straightforward method of investing based on your risk apetite
Have had ISAs, JISAs and LISA with Nutmeg.
The website and app are fairly straightforward, allowing you to create portfolios based on different criteria. I like the fact that I don’t have to select individual funds / shares.
The only criticism I have is, the time it takes to deposit or withdraw on funds. As they have a limited number of days on which they buy / sell funds. E.g. it can take over a week to receive any funds.
Love the simple platform
Making investing for myself and my children accessible
- Expert opinion: Wealthify reviewed & rated