- Experts commend Penfold for its user-friendly app and website, highlighting its ability to simplify pension management through technology. The service has received accolades, including being voted “Best Pension” in the 2026 Good Money Guide Investing Awards. While the pricing is considered high for smaller investments, it becomes competitive for larger sums, making it a strong contender in the pension market.
- Across 420 user reviews on Good Money Guide, averaging 4.8/5, customers frequently praise the intuitive app and seamless user experience, noting that it simplifies pension management and provides clear insights into investments. However, some users express frustration with slow customer service responses, particularly when relying on automated systems. Overall, the platform is lauded for its innovative approach and excellent customer support.
Customer Reviews
Trustworthy
Communication and visibility of pension product and services. I know exactly what’s happening to my pension in real time.
Efficient
Excellent web and app and customer proposition
Brilliant
Everything so easy to use and great customer service
Reliable
Makes pensions easy and accessible ( and their customer service is also really good)
Easy
Makes everything simple and easy to understand, clear app
Provides Clarity
I am very happy with Penfold. The app is extremely easy to use, and the flexible saving plan, and different risk strategies take away so much mystery and worry. The forecasting page and progress graph are also super helpful. Before using Penfold, my employer pension scheme was obscure and daunting and Penfold has changed all that. Thank you Penfold, I hope you win.
Personal
Penfold communicates well and has not lost its personal approach whilst growing its brand
Easy
Reliable
Keeps us updated.
Professional
Looks after pensions without hassle
Kind
Helps people understand investing
Easypeasy
Has a great app. Everything is transparent. Customer service is first class.
Wonderful
I cannot recommend Penfold highly enough! Fantastic product, super professional and friendly customer service staff and an easy-to-use, intuitive app.
In short, top-notch!
Awesome
Pensions that are easy
Accessible and sleek
Customer service
Fab
Taylormade solutions
Easy to deal with and decent returns
Easy access and easy to add additional funds to my pension account
Reliable
Responsive and reliable, a pleasure and trustworthy company to deal with.
Revolutionary
Simple yet highly effective Pension provider. Easy-to-use app, brilliant service, and excellent pension pot visibility. Ahead of traditional providers. Using Penfold has changed my life, which sounds dramatic, but it’s given me such a good handle on my pension – before Penfold is barely had a pension and now it’s something I’m actively growing so my retirement is more comfortable.
How to contact them?
I came across the company online as it is time to review our pension provider. We are presently with Nest for our workplace pension scheme and calling the sales line resulted in no contact… it just rings. For a sales line this is inexcusable.
Then I went on chat – the chat says we will get a response within a day!
If I need support, I need it immediately. If they can’t get their sales line sorted – how good could they be as a provider? This inability to contact someone even for a sales call is inexcusable in this day and age – they must be doing so well they don’t need more customers.
Expert Review & Rating
Penfold Expert Review: Are they a good pension provider?
Provider: Penfold Pension
Verdict: Penfold is an online provider of pensions. A digital alternative to traditional pension companies, it enables users to quickly set up a pension, and manage it online or with its app. A relatively new player in the UK pensions space, Penfold was set up in May 2018, and became regulated by the Financial Conduct Authority (FCA) in May 2019. The company was founded by three technology experts who previously worked at Deloitte and Funding Circle an since then Penfold has grown significantly since then, now serving over 100,000 users.
Is Penfold a good pension?
Yes, Penfold, was voted “Best Pension” in the 2026 Good Money Guide Investing Awards and is one of the new breed of pension providers that combines tech with personal service. Via the app, you can start a pension in less than 10 minutes and also talk to an expert advisor on the phone if you need help.
How much does it cost? Penfold is a bit pricey under £100k, but above that is very competitive. The Penfold, Standard and Sustainable plans cost 0.75% up to £100k, then 0.4% on any amount over £100k.
There is also a Sharia plan which costs 0.88% for savings up to £100k, and 0.53% on any amount over £100k.
What is your pension invested in? Penfold uses Blackrock funds, which decrease in risk as you get older. So when you are young and have more time in the market, you can take on more risk, as your investments can weather the dips in the market. The closer you get to retirement, your pension will contain fewer stocks and more bonds that generate income. This means that when you actually need to withdraw your pension, it will be less likely to go down in value.
You can see in the screenshot below of the Penfold Plan what goes into your Penfold pension portfolio.
Is it easy to use? Yes, Penfold has great apps, and the website is clear. When we interviewed Christ Eastwood, the co-founder and CEO of Penfold, he told us that using technology is the key to “making pension saving easier”.
Customer Service: Penfold receives excellent customer reviews on Good Money Guide, many of which highlight great customer service.
Research & Analysis: If you are investing in this type of pension, you won’t be tinkering with it too much, so research and analysis are not that relevant. Having said that there are a lot of online resources that explain how pensions work and active social channels that aim to explain what is going on in the world of investing and pensions.
Pros
- Easy-to-use app and web interface
- Projected retirement income
- Ability to set savings goal
- Detailed insights into investments
Cons
- Relatively new company
- Slightly more expensive than robo-advisors
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Pricing
(4)
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Market Access
(4)
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Online Platform
(4)
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Customer Service
(5)
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Research & Analysis
(3.5)
Overall
4.1Leave A Review
Tell us what you think of this provider.
- Penfold Voted “Best Pension” 2026 – Penfold has been voted Best Pension 2026 at the Good Money Guide Investing Awards, after receiving outstanding feedback from customers who praised its simplicity, transparency and first-class service. In a market often criticised for complexity and opacity, Penfold has been recognised for doing something refreshingly different: making pensions understandable, flexible and built around real people. […]
- Chris Eastwood, Penfold CEO On Winning “Best Pension” 2026 – Chris Eastwood, the co-founder and CEO of Penfold, talks to Good Money Guide after winning “Best Pension” in the 2026 Good Money Guide Investing Awards.https://www.youtube.com/watch?v=VU514ggwpTo Interview Transcript AI Generated Transcript Holly Mead (00:03)Welcome to Good Money Guide. name’s Holly Mead and today we are talking to Chris Eastwood. He’s UK CEO from Penfold, which has […]
- Penfold Pensions Passes £1bn in Assets as User Growth Accelerates – Online pension provider Penfold has reached a major milestone after surpassing £1 billion in assets under administration (AuA), doubling its total in just 14 months. The fast-growth fintech, founded in 2018 to modernise pension saving for UK consumers and employers, now serves more than 110,000 savers and 5,000 businesses. The company reached its first £500m […]
- Chris Eastwood, Co-Founder of Penfold on the humanisation of digital pensions – There is a juxtaposition within the pension world. That of you must do something immediately, but you must then do nothing. And you must take on some risk otherwise you risk losing out. In this interview, we talk to Chris Eastwood the CO-Founder of Penfold a digital pension app on why you should engage with […]
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
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