
- Good Money Guide experts commend Interactive Investor ETF Investing for its fixed account fees, which are particularly beneficial for larger accounts, and highlight the extensive selection of over 1,000 ETFs available. However, they note that the fixed fee structure may not be ideal for smaller accounts, and the platform has received a total rating of 4.1/5 based on various criteria including pricing and customer service.
- Across 1,125 user reviews on Good Money Guide, averaging 4.3/5, customers frequently praise the platform's flat-fee structure and wide range of investment options, particularly for serious investors. However, some users express dissatisfaction with customer service responsiveness and the platform's complexity, especially when navigating account features. Additionally, while many appreciate the competitive fees, a few have raised concerns about rising costs and the handling of charges across different account types.
interactive investor ETF Investing Expert rating
Our expert rating is the average of the areas listed here, each scored out of 5 by our team.Our experts have rated interactive investor ETF Investing across five key areas of our review framework.
- Pricing4.0
- Market Access4.5
- Online Platform4.0
- Customer Service4.0
- Research & Analysis4.0
Pros
- Fixed account fee good for large ETF accounts
- Low minimum deposit of £1
- Wide range of ETFs
Cons
- The fixed fee is not great for very small accounts
See full expert review
Our verdict
Interactive Investor won our award for best ETF investing account in the 2022 awards. You can choose from over 1,000 ETFs to invest or use their expert picks in the Super 60 and ACE 40 lists.
Capital at risk.
Summary
A good ETF investing platform for larger accounts, as costs are fixed and do not increase with your portfolio.
- ETFs available: 1,000
- ETF account charge: £4.99 per month
- ETF dealing charge: £3.99
- Account types: GIA, ISA, SIPP, JISA
Fees: Interactive Investor ETF dealing commissions are a free trade every month, then charged £3.99 or upgrade to a £19.99 “Super Investor” account 2 free monthly trades and deal for £3.99. Regular investing is free.
Customer reviews for interactive investor
Customer ratings come from reviews left on this site. Every review is read and approved before it is published.Based on 1,125 reviews
- Excellent51%
- Very good33%
- Basic10%
- Poor4%
- Bad2%
Read customer reviews
4/5
Pros:
The straightforward fee structure.
Cons:
The online presentation and the research facilities
5/5
Pros:
low fees for larger pots
Cons:
cann't think of anything
4/5
Pros:
Reliable, but I do not like it when they make changes
Cons:
Not sure
4/5
Pros:
Ease of use
1/5
Cons:
FX fees are too expensive. Portal and app too antiquated
4/5
Pros:
Articles about investments backed by research
5/5
Pros:
Very easy to understand their process and business model.
Cons:
I can't think of anything.
5/5
Pros:
Range of shares
Cons:
More articles
5/5
Pros:
Great value for money, easy to use.
Cons:
More competitive exchange rates
5/5
Pros:
Great tools, user experience, and fee structures. Having a user friendly mobile app. Great reporting and responsive customer support.
Cons:
Provide real-time trading tools and price alerts
5/5
Pros:
Lots of information on companies. Low cost trading
Cons:
Improve price accuracy
5/5
Pros:
Fast transfer of funds
Cons:
Not a lot, excellent overall, maybe list more small caps
5/5
Pros:
use nearly daily and excellent
Cons:
perhaps give free investment recommendations like fool
3/5
Pros:
EASE OG USE
Cons:
NOTHING
5/5
Pros:
Clear website information. Proactive in supplying information
Cons:
Still evaluating following switch from Hargreaves Lansdown.
5/5
Pros:
Fair flat fees
Cons:
More modern feeling website
5/5
Pros:
Customer service and value for money
Cons:
If your using free regular trading to invest they should deposit the £7.99 to your account
5/5
Pros:
Easy access to information
5/5
Pros:
Very easy to use
Cons:
Great trading fees
5/5
Pros:
COST PER TRADE
Cons:
UPTODATE RESEARCH AND ALLOW TO TRADE ALL STOCKS
I would say if you are a complete beginner, then there are better brokers for buying ETFs than Interactive Investor as they have a fixed fee plan, which can diminish returns if you have less than £1,000 to invest. If you are new to ETF investing you see our ETF platform comparison here.
- Expert opinion: Interactive Investor reviewed & rated

Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
