interactive investor Customer Reviews
Tell us what you think of this provider.
Customer Reviews
Clunky platform
I recently tried to amend the monthly drawdown amount from my II SIPP. I expected to find a simple option on their secure platform. Instead I was taken through multiple web pages and eventually asked to complete a pdf form that their site linked to and submit using their secure messaging option. I did this only to be told that the form was out of date and I would need to complete a different form. This new form requires the user to complete several text boxes some of which do not retain the election once the document is saved. It also requires a signature meaning the user must either have electronic signing facilities or a printer and scanner. It’s submitted via their secure messaging platform so why require a signature? This whole process should be automated.
Investments in other currencies
While the platform for basic usage is a little more expensive than the competition, it offers a unique service of investment (including funds) in currency other than sterling.
efficient transfer. helpful customer service
efficient transfer. helpful customer service
Good range
Great range of different accounts and a decent fee structure, especially if you make a lot of trades, and will definitely save money against some of the traditional investment providers/brokers.
Excellent.
Straight forward and easy to work with. Helpful people.
Reliable service and easy to use platform
Have been with Interactive Investor for many years and have found the service to be very reliable. The online platform is straigtforward to use and the customer support team has always been helpful.
average
Commission for UK stocks when added to the monthly fee is not as cheap as first appears. For overseas transactions the fx fees are large and frankly a rip off.
Customer service is painful as they often ask for NI number which not many would know. Some customer representatives seem to think they are quiz masters rather than customer service reps, so I try to avoid the phone.
Great platform
Interactive Investor stands out as a reliable platform for serious investors who value a flat-fee structure and a wealth of investment options. While it may not be the best fit for beginners or those with smaller portfolios, its robust tools and transparency make it a compelling choice for experienced investors.
STABLE PLATFORM WITH A GOOD INTERFACE AND GREAT CUSTOMER SERVICE
I have been with Interactive Investor for over a decade and highly recommend the service. The fixed fee pricing for high volume trading is excellent value.
Opening an account
Opening an account is very easy and the interface is easy to navigate
Excellent functionality, good value
I’ve been a very satisfied ii customer for many years now. They have a great range of accounts (trading, ISA, SIPP and JISA’s) all for a single monthly fee. Communication with the company is excellent when needed.
Lots of simple features, easy to use
Lots of simple features, easy to get the handle on and use ongoing. Access instant quotes and get a simple to understand historical record of transtions. Very good phone support.
Platform is good but charts are poor
I use II for most of my ISA and some of my SIPP investments. Overall the platform is excellent, fees are pretty good, however I find charts quite poor, can be glitchy when switching through different timelines, for that reason alone I keep other platform accounts where better charts are available.
Reasonable fees
There is good information on shares but they used to have brokers’ views and I wish they would bring that back.
Very efficient user friendly investment platform
The fees are among the lowest around and it has a very informative platform with many very good analysis from several analysts
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Kivállóak
kiváló minőségű
nagyon szeretem használni
I am satisfied with their service
I am satisfied with their service
Best in class fee structure
I have been using them for more than 5 years, they clearly differentiate themselves by the lowest fixed fee structure and wide choice of investable options both in UK but also in US. I have not found a better provider in that respect
Flat rate fees
Flat fees for SIPPs are very attractive. People know what they are going to pay upfront and very simply
Good
Good
Their support team are very…
Their support team are very helpful. Fast answer and a quick resolution to my issue. Great service.
Easy to use
Easy to use
Transactional
Transactional
Good all round service could…
Good all round service could be cheaper
2/5
good support
good support
lots of regular info
lots of regular info
Good affordable fees, great choice.
Good affordable fees, great choice.
Simple and accessible allows you…
Simple and accessible allows you to invest as a individual investor
excellent
excellent
Easy to use, huge choice…
Easy to use, huge choice of instruments, flat fee offers VFM
Good for research
Good for research
I’m not sure but I…
I’m not sure but I Steven Talewa of Tari Hela Province of Papua New Guinea is just select for voting investment platform provider of the year
Poor customer service, limited web…
Poor customer service, limited web and app tools. Bad removed model portfolios
Account info set out in…
Account info set out in a conventional and easily understood manner. Good quick customer service via their secure message system. I rate them as being very good all-rounders.
Reliable, quick to credit dividends,…
Reliable, quick to credit dividends, good range of stock.
I find it hard to…
I find it hard to navigate and not very intuitive.
Reasonable value, monthly share tradind…
Reasonable value, monthly share tradind credit useful.
Platform easy to use but…
Platform easy to use but annoyed that dealing account pays in dollars rather than automatically converts. Good tax reports and documentation
Ok but difficult website
Ok but difficult website
Good website, app and reasonable…
Good website, app and reasonable fees
quick and easy
quick and easy
Good
Good
User friendly
User friendly
Admittedly I preferred the lower…
Admittedly I preferred the lower fees of the Sharedealing centre which Abrd bought and am now part of ii. Very good customer service however.
5/5
Easy to use and works…
Easy to use and works well
I use my ii account…
I use my ii account for my trading and find it easy to use and straightforward
5/5
No thoughts
No thoughts
Simple to use – intuitive
Simple to use – intuitive
Good support
Good support
.
.
Easy to use.
Easy to use.
5/5
5/5
good
good
is ideal for serious, experienced…
is ideal for serious, experienced investors looking for a wide range of investment options and comprehensive tools, despite the higher fees.
Good competitive fees
Good competitive fees
Easy use onine Platform and…
Easy use onine Platform and cheap.
poor exchange currency rates
poor exchange currency rates
Ok
Ok
Excellent
Excellent
No issues
No issues
Works well for buying, selling…
Works well for buying, selling and holding a great veriety of investments
The platform has improved considerably…
The platform has improved considerably in recent years and now works well at low cost
No
No
good
good
Good information
Good information
All investments and documents easily…
All investments and documents easily accessible. Good customer service
Efficient reliable
Efficient reliable
Easy to use, comprehensive, good…
Easy to use, comprehensive, good value
Excellent and good value
Excellent and good value
Good
Good
Adequate.
Adequate.
. . effective, good value,…
. . effective, good value, safe and reliable.
Mediocre research, Platform good, reports…
Mediocre research, Platform good, reports good.
Offers a sound platform which…
Offers a sound platform which is straightforward to use but does have odd traits
Do not provide profit and…
Do not provide profit and loss for CGT
Good value SIPP platform
Good value SIPP platform
Cheaper but app is not…
Cheaper but app is not as good
App is good but fee…
App is good but fee structure not great.
4/5
Is to trade on. Quick…
Is to trade on. Quick access tom latest news.
Good range of assistance and…
Good range of assistance and information to help choose investments
OK
OK
Good platform
Good platform
The analysis of customer holdings…
The analysis of customer holdings is now poor
Website could be better, stop…
Website could be better, stop logging out after a period
Good platform, however analysing data…
Good platform, however analysing data sometimes difficult
Better value and covers my…
Better value and covers my investing needs
good and competitive trading costs
good and competitive trading costs
Very good and has customer…
Very good and has customer service in view
Good value, comprehensive platform
Good value, comprehensive platform
Trusted great service
Trusted great service
Very good value
Very good value
Excellent platform with great services…
Excellent platform with great services at an ecellent fixed price.
Very good. Clear and easy…
Very good. Clear and easy to use.
interactive investor Expert Review
interactive investor offers fixed fee investing on a wide range of investments

Provider: Interactive Investor
Verdict: Interactive Investor’s fixed fee account structure make them one of the most cost effective ways for people with large portfolios to manage their investments, ISAs and pensions. ii are expecially good for high value portfolios and those wanting access to small cap stocks.
What does interactive investor do?
Interactive Investor or II as its known is one of the UK’s largest self-determined investor platforms. II can trace its roots back to 1995 and the startup floated on the London stock exchange back in the year 2000 before being bought by the Australian business Ample in 2002. Today, Interactive Investor is a owned by abrdn with assets under administration of more than £50 billion and 400,000 customers to whom II offers share trading and investment services including, ISAs SIPPs and share dealing, alongside research and analysis. Including model portfolios, selected funds and thematic investments.
Interactive Investor differs from other investment platforms as it charges a fixed account fee, rather than a percentage of the funds you have on account. Which, over time, could save you thousands in costs.
As a low-cost provider ii competes directly with the likes of Hargreaves Lansdown and AJ Bell offering general investment accounts, ISAs and pensions.
Pricing: Brilliant for medium and large investors, expensive for small accounts.
Market Access: You’ll be hard-pressed to find something you can’t invest in.
Platform & Apps: Very good, excellent data and usability.
Customer Service: They are massive and mostly online, but you can call them directly, generally good.
Research & Analysis: Loads, daily and weekly updates across all the asset classes they cover, with lots of analysts and opinions. No advice service though.
Does interactive investor pay interest on cash?
Yes, but only 2% for under £10k and you need at least £100k in your account to get their best rate of 3.25%. There are other brokers that offer better rates on uninvested cash, though.
interactive investor versus Interactive Brokers
interactive broker and interactive investor may sound similar but cater to different investor profiles and operate under different jurisdictions and cater for different types of investors.
interactive brokers is a US‑based global brokerage offering a wide spectrum of asset classes and advanced trading tools, often targeting active traders and professionals. interactive investor, by contrast, is a UK‑focused subscription‑based platform offering a fixed‑fee structure suited to medium‑to‑long‑term investors primarily in equities, funds, bonds, Gilts, ISAs, and SIPPs.
interactive investor employs simpler platforms with relatively basic charting tools, while interactive brokers features a more complex interface and lower per-trade costs but with more variable fees. interactive investor is better for large longer term investment accounts because of its simplicity, flat monthly fee and broad UK offerings, whereas Interactive Brokers suits users seeking global market access and sophisticated execution tools.
Can you buy Gilts on interactive investor?
Yes, ii supports investment in government bonds, including UK Gilts, via its platform. This is confirmed on the site, which lists bonds and Gilts as available investments .
Pros
- Fixed account fees
- Easy to use
- Good research
Cons
- No Lifetime ISA
- Expensive for very small accounts
- No derivatives for hedging
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Pricing
(5)
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Market Access
(5)
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Online Platform
(5)
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Customer Service
(5)
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Research & Analysis
(5)
Overall
5
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
To contact Richard, please ask a question in our financial discussion forum.






















