4.3
1,121 Good Money Guide users have given this provider a review rating of 4.3 out of 5 based on their genuine experience.
Excellent51%
Very good33%
Average10%
Poor4%
Terrible2%

interactive investor Customer Reviews & Expert Rating

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interactive investor Customer Reviews

Tell us what you think of this provider.

Customer Reviews

Clunky platform

2nd January 2026

I recently tried to amend the monthly drawdown amount from my II SIPP. I expected to find a simple option on their secure platform. Instead I was taken through multiple web pages and eventually asked to complete a pdf form that their site linked to and submit using their secure messaging option. I did this only to be told that the form was out of date and I would need to complete a different form. This new form requires the user to complete several text boxes some of which do not retain the election once the document is saved. It also requires a signature meaning the user must either have electronic signing facilities or a printer and scanner. It’s submitted via their secure messaging platform so why require a signature? This whole process should be automated.

Albert
Verified

Investments in other currencies

15th December 2025

While the platform for basic usage is a little more expensive than the competition, it offers a unique service of investment (including funds) in currency other than sterling.

Gia
Verified

efficient transfer. helpful customer service

3rd February 2025

efficient transfer. helpful customer service

richard tomlinson
Verified

Good range

23rd December 2024

Great range of different accounts and a decent fee structure, especially if you make a lot of trades, and will definitely save money against some of the traditional investment providers/brokers.

Gordon Gillies
Verified

Excellent.

23rd December 2024

Straight forward and easy to work with. Helpful people.

jon bourn
Verified

Reliable service and easy to use platform

10th December 2024

Have been with Interactive Investor for many years and have found the service to be very reliable. The online platform is straigtforward to use and the customer support team has always been helpful.

Pauline
Verified

average

10th December 2024

Commission for UK stocks when added to the monthly fee is not as cheap as first appears. For overseas transactions the fx fees are large and frankly a rip off.

Customer service is painful as they often ask for NI number which not many would know. Some customer representatives seem to think they are quiz masters rather than customer service reps, so I try to avoid the phone.

Eric Blair

Great platform

8th December 2024

Interactive Investor stands out as a reliable platform for serious investors who value a flat-fee structure and a wealth of investment options. While it may not be the best fit for beginners or those with smaller portfolios, its robust tools and transparency make it a compelling choice for experienced investors.

Jason Singh
Verified

STABLE PLATFORM WITH A GOOD INTERFACE AND GREAT CUSTOMER SERVICE

7th December 2024

I have been with Interactive Investor for over a decade and highly recommend the service. The fixed fee pricing for high volume trading is excellent value.

Andrew Pearce
Verified

Opening an account

4th December 2024

Opening an account is very easy and the interface is easy to navigate

Oliver

Excellent functionality, good value

28th November 2024

I’ve been a very satisfied ii customer for many years now. They have a great range of accounts (trading, ISA, SIPP and JISA’s) all for a single monthly fee. Communication with the company is excellent when needed.

Alex Green
Verified

Lots of simple features, easy to use

28th November 2024

Lots of simple features, easy to get the handle on and use ongoing. Access instant quotes and get a simple to understand historical record of transtions. Very good phone support.

Michael Lane

Platform is good but charts are poor

27th November 2024

I use II for most of my ISA and some of my SIPP investments. Overall the platform is excellent, fees are pretty good, however I find charts quite poor, can be glitchy when switching through different timelines, for that reason alone I keep other platform accounts where better charts are available.

Howard
Verified

Reasonable fees

26th November 2024

There is good information on shares but they used to have brokers’ views and I wish they would bring that back.

Jennifer Dorey
Verified

Very efficient user friendly investment platform

28th October 2024

The fees are among the lowest around and it has a very informative platform with many very good analysis from several analysts

Keith Waters

Nagyon jó

26th October 2024

Kivállóak

Roland Glück

kiváló minőségű

25th October 2024

nagyon szeretem használni

Szabó Lajos

I am satisfied with their service

23rd October 2024

I am satisfied with their service

Fubara Samuel
Verified

Best in class fee structure

20th October 2024

I have been using them for more than 5 years, they clearly differentiate themselves by the lowest fixed fee structure and wide choice of investable options both in UK but also in US. I have not found a better provider in that respect

Georgi Nedyalkov
Verified

Flat rate fees

7th October 2024

Flat fees for SIPPs are very attractive. People know what they are going to pay upfront and very simply

JOHN GRIFFITHS
Verified

Good

30th June 2024

Good

Stuart

Their support team are very…

28th June 2024

Their support team are very helpful. Fast answer and a quick resolution to my issue. Great service.

Maria Osmane

Easy to use

26th June 2024

Easy to use

Gillean Hoehnke

Transactional

26th June 2024

Transactional

James Young

Good all round service could…

26th June 2024

Good all round service could be cheaper

Paul Wheeler

2/5

25th June 2024
Alan Patterson

good support

21st June 2024

good support

shobhna s patel

lots of regular info

20th June 2024

lots of regular info

Neil Edwards

Good affordable fees, great choice.

20th June 2024

Good affordable fees, great choice.

Campbell Mccallum

Simple and accessible allows you…

20th June 2024

Simple and accessible allows you to invest as a individual investor

Andrew Harrold

excellent

20th June 2024

excellent

Maria Carminati

Easy to use, huge choice…

19th June 2024

Easy to use, huge choice of instruments, flat fee offers VFM

Andrew Connolly

Good for research

19th June 2024

Good for research

Andrew Eustace

I’m not sure but I…

18th June 2024

I’m not sure but I Steven Talewa of Tari Hela Province of Papua New Guinea is just select for voting investment platform provider of the year

Steven Talewa

Poor customer service, limited web…

18th June 2024

Poor customer service, limited web and app tools. Bad removed model portfolios

Steven Litchfield

Account info set out in…

15th June 2024

Account info set out in a conventional and easily understood manner. Good quick customer service via their secure message system. I rate them as being very good all-rounders.

Ken Gaskin

Reliable, quick to credit dividends,…

15th June 2024

Reliable, quick to credit dividends, good range of stock.

Ivor Duarte

I find it hard to…

15th June 2024

I find it hard to navigate and not very intuitive.

Neil Burton

Reasonable value, monthly share tradind…

15th June 2024

Reasonable value, monthly share tradind credit useful.

Ray Ring

Platform easy to use but…

15th June 2024

Platform easy to use but annoyed that dealing account pays in dollars rather than automatically converts. Good tax reports and documentation

Phillip Fielding

Ok but difficult website

15th June 2024

Ok but difficult website

Roland Lord

Good website, app and reasonable…

15th June 2024

Good website, app and reasonable fees

Richard Skinner

quick and easy

14th June 2024

quick and easy

roger frew

Good

14th June 2024

Good

Marinos Panayi

User friendly

14th June 2024

User friendly

Anil Lala

Admittedly I preferred the lower…

14th June 2024

Admittedly I preferred the lower fees of the Sharedealing centre which Abrd bought and am now part of ii. Very good customer service however.

Keith Selvarajah

5/5

13th June 2024
Matthew Snazell

Easy to use and works…

13th June 2024

Easy to use and works well

DAVID SHAW MILLER

I use my ii account…

13th June 2024

I use my ii account for my trading and find it easy to use and straightforward

Robert Black

5/5

13th June 2024
Gary Dooley

No thoughts

13th June 2024

No thoughts

Ewan Macintyre

Simple to use – intuitive

13th June 2024

Simple to use – intuitive

Christine Attwood

Good support

13th June 2024

Good support

Stewart Bell

.

13th June 2024

.

Stuart Tomisson

Easy to use.

13th June 2024

Easy to use.

Adrian Lawrence

5/5

13th June 2024
Daniela Magoni

5/5

13th June 2024
Nigel Mark Selby

good

13th June 2024

good

i Gotts

is ideal for serious, experienced…

13th June 2024

is ideal for serious, experienced investors looking for a wide range of investment options and comprehensive tools, despite the higher fees.

MICHEL BORREGO

Good competitive fees

13th June 2024

Good competitive fees

Douglas Dulcamara

Easy use onine Platform and…

12th June 2024

Easy use onine Platform and cheap.

Anthony Sewell

poor exchange currency rates

12th June 2024

poor exchange currency rates

paul Middleton

Ok

12th June 2024

Ok

Alun Morris

Excellent

12th June 2024

Excellent

Dave Evans

No issues

12th June 2024

No issues

Russell Harris

Works well for buying, selling…

12th June 2024

Works well for buying, selling and holding a great veriety of investments

Robin Russell

The platform has improved considerably…

12th June 2024

The platform has improved considerably in recent years and now works well at low cost

Richard Phillips

No

12th June 2024

No

Robert Sala

good

12th June 2024

good

stephen walker

Good information

12th June 2024

Good information

Colin Jex

All investments and documents easily…

12th June 2024

All investments and documents easily accessible. Good customer service

Neil Ackroyd

Efficient reliable

12th June 2024

Efficient reliable

Richard Milner

Not as good as IG…

12th June 2024

Not as good as IG but it works

Anne Conboy

Easy to use, comprehensive, good…

12th June 2024

Easy to use, comprehensive, good value

Ian Hannah

Excellent and good value

12th June 2024

Excellent and good value

Jonathan Wood

Good

12th June 2024

Good

Martin Simon

Adequate.

12th June 2024

Adequate.

Trevor Payne

. . effective, good value,…

12th June 2024

. . effective, good value, safe and reliable.

chris clare

Mediocre research, Platform good, reports…

12th June 2024

Mediocre research, Platform good, reports good.

Aubrey Frank Raine

Offers a sound platform which…

12th June 2024

Offers a sound platform which is straightforward to use but does have odd traits

Michael Francis

Do not provide profit and…

12th June 2024

Do not provide profit and loss for CGT

Kailayapillai Ranjan

Good value SIPP platform

12th June 2024

Good value SIPP platform

Paul Byham

Cheaper but app is not…

12th June 2024

Cheaper but app is not as good

Simon Cronk

App is good but fee…

12th June 2024

App is good but fee structure not great.

Ignatius Pinto

4/5

12th June 2024
John Ginley

Is to trade on. Quick…

12th June 2024

Is to trade on. Quick access tom latest news.

Jayant Ashar

Good range of assistance and…

12th June 2024

Good range of assistance and information to help choose investments

John Luckett

OK

12th June 2024

OK

Michael Bacon

Good platform

12th June 2024

Good platform

David Pilling

The analysis of customer holdings…

12th June 2024

The analysis of customer holdings is now poor

JOSEPH ALLEN RATHBONE

Website could be better, stop…

12th June 2024

Website could be better, stop logging out after a period

Paul Walton

Good platform, however analysing data…

12th June 2024

Good platform, however analysing data sometimes difficult

John Peacock

Better value and covers my…

12th June 2024

Better value and covers my investing needs

James Charles Edward Kilcawley

good and competitive trading costs

12th June 2024

good and competitive trading costs

Aleks Ilic

Very good and has customer…

12th June 2024

Very good and has customer service in view

Edward Wal

Good value, comprehensive platform

12th June 2024

Good value, comprehensive platform

John Phillips

Trusted great service

12th June 2024

Trusted great service

Nicholas Dunne

Very good value

12th June 2024

Very good value

Alistair Stewart

Excellent platform with great services…

12th June 2024

Excellent platform with great services at an ecellent fixed price.

Andrew Howe

Very good. Clear and easy…

12th June 2024

Very good. Clear and easy to use.

Paul Singer

interactive investor Expert Review

interactive investor offers fixed fee investing on a wide range of investments
Interactive Investor

Provider: Interactive Investor

Verdict: Interactive Investor’s fixed fee account structure make them one of the most cost effective ways for people with large portfolios to manage their investments, ISAs and pensions. ii are expecially good for high value portfolios and those wanting access to small cap stocks.

What does interactive investor do?

Interactive Investor or II as its known is one of the UK’s largest self-determined investor platforms. II can trace its roots back to 1995 and the startup floated on the London stock exchange back in the year 2000 before being bought by the Australian business Ample in 2002. Today,  Interactive Investor is a owned by abrdn with assets under administration of more than £50 billion and 400,000 customers to whom II offers share trading and investment services including, ISAs SIPPs and share dealing, alongside research and analysis. Including model portfolios, selected funds and thematic investments.

Interactive Investor differs from other investment platforms as it charges a fixed account fee, rather than a percentage of the funds you have on account. Which, over time, could save you thousands in costs.

As a low-cost provider ii competes directly with the likes of Hargreaves Lansdown and AJ Bell offering general investment accounts, ISAs and pensions.

Pricing: Brilliant for medium and large investors, expensive for small accounts.
Market Access: You’ll be hard-pressed to find something you can’t invest in.
Platform & Apps: Very good, excellent data and usability.
Customer Service: They are massive and mostly online, but you can call them directly, generally good.
Research & Analysis: Loads, daily and weekly updates across all the asset classes they cover, with lots of analysts and opinions. No advice service though.

Does interactive investor pay interest on cash?

Yes, but only 2% for under £10k and you need at least £100k in your account to get their best rate of 3.25%. There are other brokers that offer better rates on uninvested cash, though.

interactive investor versus Interactive Brokers

interactive broker and interactive investor may sound similar but cater to different investor profiles and operate under different jurisdictions and cater for different types of investors.

interactive brokers is a US‑based global brokerage offering a wide spectrum of asset classes and advanced trading tools, often targeting active traders and professionals. interactive investor, by contrast, is a UK‑focused subscription‑based platform offering a fixed‑fee structure suited to medium‑to‑long‑term investors primarily in equities, funds, bonds, Gilts, ISAs, and SIPPs.

interactive investor employs simpler platforms with relatively basic charting tools, while interactive brokers features a more complex interface and lower per-trade costs but with more variable fees. interactive investor is better for large longer term investment accounts because of its simplicity, flat monthly fee and broad UK offerings, whereas Interactive Brokers suits users seeking global market access and sophisticated execution tools.

Can you buy Gilts on interactive investor?

Yes, ii supports investment in government bonds, including UK Gilts, via its platform. This is confirmed on the site, which lists bonds and Gilts as available investments .

Pros

  • Fixed account fees
  • Easy to use
  • Good research

Cons

  • No Lifetime ISA
  • Expensive for very small accounts
  • No derivatives for hedging
  • Pricing
    (5)
  • Market Access
    (5)
  • Online Platform
    (5)
  • Customer Service
    (5)
  • Research & Analysis
    (5)
Overall
5

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