IG has intensified the battle for UK crypto investors by launching zero-commission trading on Bitcoin, Ethereum and Solana, making it one of the cheapest mainstream cryptocurrency investing platforms for buying major digital assets.
From today, IG clients will no longer pay commission when trading its three most popular digital assets. Instead, investors will only incur a 0.07% external exchange fee charged by IG’s liquidity provider, meaning a £100 Bitcoin purchase would cost just 7p.
The move comes as competition among investment platforms heats up, with brokers increasingly looking to attract crypto investors through lower fees and broader product ranges.
According to IG’s own comparison, a £100 Bitcoin purchase would cost £1.49 on Revolut, £1 on eToro and between £1.80 and £2.30 on Bitstamp, while Binance charges around 10p before any additional costs.
Jack Crone, PR and Communications Lead at IG UK, said the latest pricing change continues the firm’s strategy of disrupting the market.
“We’ve done it again. Another day, another market-beating offer from IG as we launch 0% commission trading on Bitcoin, Ethereum and Solana. Investors are increasingly looking for low-cost ways to access crypto, and we’re pleased to be bringing one of the most competitive offerings in the market to UK clients.”
The launch follows IG’s expansion into spot cryptocurrency investing which started in 2025 through a partnership with Uphold but is now provided directly from IG, meaning UK investors to buy and hold cryptocurrencies directly rather than trading them through CFDs or a financial spread bet.
However, investors should note that while IG is registered with the Financial Conduct Authority for crypto activities, crypto investments remain outside the protections offered by the Financial Services Compensation Scheme and the Financial Ombudsman Service.
With more than seven million UK adults now owning cryptoassets, according to FCA data, IG’s latest move is likely to increase pressure on rivals to cut fees as competition in the sector continues to intensify.
Richard is the founder of the Good Money Guide (formerly Good Broker Guide), one of the original investment comparison sites established in 2015. With a career spanning two decades as a broker, he brings extensive expertise and knowledge to the financial landscape.
Having worked as a broker at Investors Intelligence and a multi-asset derivatives broker at MF Global (Man Financial), Richard has acquired substantial experience in the industry. His career began as a private client stockbroker at Walker Crips and Phillip Securities (now King and Shaxson), following internships on the NYMEX oil trading floor in New York and London IPE in 2001 and 2000.
Richard’s contributions and expertise have been recognized by respected publications such as The Sunday Times, BusinessInsider, Yahoo Finance, BusinessNews.org.uk, Master Investor, Wealth Briefing, iNews, and The FT, among many others.
Under Richard’s leadership, the Good Money Guide has evolved into a valuable destination for comprehensive information and expert guidance, specialising in trading, investment, and currency exchange. His commitment to delivering high-quality insights has solidified the Good Money Guide’s standing as a well-respected resource for both customers and industry colleagues.
