Rupert Osborne, UK CEO, Capital.com On Winning Best CFD Trading Platform 2026

AI-Generated Interview Transcript

Richard Berry (00:04)
Welcome to Good Money Guide. name is Richard Berry and today we’re talking to Rupert Osborne, who’s the UK CEO at capital.com, which has just been voted best CFD trading platform in our 2026 trading awards. Rupert, pleasure to have you.

Rupert Osborne (00:19)
Hi

Richard, thank you very much for inviting me. It’s a real honor to win that award.

Richard Berry (00:23)
Congratulations, it’s not your first with us either. You guys always manage to get really good, really good reviews.

Rupert Osborne (00:27)
course, no.

Yeah, I think it’s a significant part of our culture as a firm is that we’re really obsessed with client experience. If you look at our ratings, if you look at the feedback, it’s light years ahead. And that is really because we are obsessed over every little detail. In fact, just this morning, I was on a quarterly review that we do that everyone in the business is invited to, which is called The Voice of the Client.

And that’s where our research team brings together all the feedback, good, neutral, negative, and we review it and we see what our clients are asking for, what we need to do more of, what they want us to add. And so we’re really responsive to the client feedback. And I think that’s all the way through the firm.

Richard Berry (01:18)
What do they want?

Rupert Osborne (01:20)
They want an easy, intuitive trading platform that supports their decision making, that doesn’t burden them with jargon, doesn’t pressure them, doesn’t push them into action when reflection would be better. And that’s what we’re building based on their feedback.

Richard Berry (01:41)
got any cool examples of things people have asked for and then you’ve gone that’s a really good idea.

Rupert Osborne (01:48)
Yeah, a couple of areas spring to mind. One is around payments. In the UK, it’s very easy to make payments, but in the rest of the world, not so much. So a really consistent piece of feedback from our clients worldwide is, I want to be able to pay in my local currency using my local providers. That, while it seems very simple on the surface and is exactly what a customer would want, underneath it, in the background, it’s incredibly complicated.

That’s where we spend a lot of our time and resources globally is on making sure our clients can make and receive payments as easily as possible. On the trading platform side, a consistent theme is around education, but education that’s tailored to people’s own experience and their own requirements. So that’s something that we’re building on heavily this year is personalizing the educational experience for those customers.

Richard Berry (02:46)
Using AI for that.

Rupert Osborne (02:48)
That’s very much in our plans. that’s what everyone’s talking about at the moment. And while there is a lot of hype and there’s a lot of expectation, I think where you’re going to see the real benefit is where the AI tools effectively sort of disappear into the fabric of the trading platform. What we have planned is ⁓ to create a hyper-personalization for our customers. So if you have a…

the Capcom trading up on your phone, it’s gonna look very different than what I see on my phone because my preferences, my choices, my desires are different than yours. What I’m interested in, ⁓ what level of sophistication I have as a trader, that’s where we’re heading.

Richard Berry (03:32)
I think it’s going to be a really interesting few years for trading platforms, especially as they become not easier to create, but definitely easier to personalise.

Rupert Osborne (03:43)
Yes, everyone’s an individual and everyone has their own biases, their own behavior, their own level of knowledge and understanding. And that’s what we see as sort of our mission now, having built a trading platform that’s easy to use, having acquired a very large number of clients and consequently data about what people do in different situations.

where we see our value add to our customers going forwards is enabling them to make better decisions. And that comes with understanding, it comes with experience, it also comes with an analytical approach. And that’s where something like AI tools can really help because they can provide the rigorous and planned approach to interacting with markets and trading rather than

doing it in an emotional or reflexive way. And that’s where I think there’s gonna be a lot of value for platforms in the future.

Richard Berry (04:45)
Good for business as well, because a profitable client, know, a client that knows what they’re doing, an educated client is a sticky client. They’re going to be with you for longer than just a few months. ⁓

Rupert Osborne (04:56)
Absolutely, and that’s a core goal of everyone at capital.com. We want our client relationships to be measured in years or even decades. We’ve actually just turned 10 years old as a company. We were founded in 2016. So we’re celebrating our 10th birthday by inviting all of our staff around the world to our London office in May. And that’s going to be a great celebration, but that’s also the kind of

⁓ experience that a client should have, right? They should be working with a broker, they should trust that broker and have a relationship that is measured in decades.

Richard Berry (05:34)
can’t believe you guys are only 10 years old. I feel as though you’ve been around a lot longer than that. Might be because I sort of see you everywhere. I remember, I think I interviewed your first CEO, I think it was back in 2018 in your London office. I remember we had a conversation, which I remember it well. Back then he was talking about AI. And one of the things he mentioned as well is like, it’s all data-driven and we want to…

you know, we want to make things easy for customers. So we’ve put the buttons, the buy and the sell buttons at the bottom of the screen rather than the top. And I always thought that was quite interesting. And then I noticed about a month ago, Apple has done the same with their search bar. Right. So vindication eight years after launch app, Apple is copying you.

Rupert Osborne (06:26)
I mean, that’s an obvious thing, right? It’s in range of your thumb at the bottom of the screen. But sometimes the obvious things aren’t that apparent until quite a bit later. Yeah, 2018 is when we launched in the UK, but 2016 is when we launched in Europe. And yeah, it’s fair to say we’ve made an impact. My mission here in the UK is to really grow our business here. We’re a fairly small player in the UK market, much bigger in the rest of the world.

and our ambition is to become a significant player here and we’re to be investing a lot in the UK market going forwards.

Richard Berry (07:02)
So 10 years old, ⁓ over that time you’ve had spread betting and CFD is obviously spread betting unique to the UK but we’re here to talk about ⁓ CFD trading today. ⁓ Anything we can expect to see on the horizon, not necessarily over the next 10 years, but anything, you you’re marking the occasion with any new product releases or anything?

Rupert Osborne (07:25)
Yes, absolutely. 2026 is going to be a huge year for us in terms of product development. I can let you know that we are going to be running out of stock-broking products in the very near future in Europe and then the UK. Recently in Europe, we launched an options product and we are on the journey to becoming a true multi-asset broker. That’s what our clients want. That’s what they ask us for. That’s where a lot of the industry is going.

and it just makes sense to widen out the reach of potential clients to everyone who could be an investor. In the UK, the market for leveraged trading is a large and sophisticated market, but the market for investment is orders of magnitude bigger. And that’s the market that we also want to be active in and providing great quality products to those clients.

Richard Berry (08:20)
Great, so what are you going to offer access to initially? It be US, UK.

Rupert Osborne (08:25)
Yeah, we’re gonna, quite a range of stocks actually. What we see from our trading data is that clients have a big bias towards US stocks. The growth stories of some of the US companies are really compelling. And then they also wanna trade the domestic names in their home market. So we’ll be offering stocks from the UK, the US, across Europe, and also Asia and Australia.

Richard Berry (08:52)
Excellent. Definitely get people involved in the UK markets. What about options? There’s been a big push for options over the past few years. We’ve done a few bits with exchanges, other providers. ⁓ There seems to be a small but growing appetite for options. How do you see the options market in the UK?

Rupert Osborne (09:14)
Yeah, it’s historically been really small compared to the US, right? Because CFDs spread bets have been around so long here. They provide clients with the day trading leveraged opportunities that in other markets, only options really provide. I agree with you though, it is growing and I think it’s gonna continue to grow. They provide for the sophisticated and experienced trader, they do provide an extra angle.

⁓ to take a position on equities and commodities and indices. So yeah, that’s very much in our roadmap as well.

Richard Berry (09:52)
It’s

good hedge too as well if people are going to start investing to have an option to hedge a position rather than a CFD or a spread bet which can be a little bit expensive over time.

Rupert Osborne (10:02)
Yeah,

once you dive into that rabbit hole of alternative products like options, there can be a huge number of applications. In my very first job in finance, I worked at a stockbroker and they had a derivatives business alongside them. And once I learned how that worked, my eyes were opened and I realized, wow, there’s this whole other market, there’s this whole other range of potential opportunities. It’s not just about buying and holding.

⁓ a stock, things like covered calls, strategies around ⁓ corporate actions. If you have the knowledge and sophistication, yeah, we want to be able to provide those services.

Richard Berry (10:44)
I’m

assuming you’ve got quite a sophisticated audience anyway, quite a sophisticated client base anyway, so they should embrace those products.

Rupert Osborne (10:53)
Yeah, we do. mean, it’s ⁓ because we are younger, because we are smaller in the UK market. ⁓ We’ve got a way to go to meet the scale of some of the bigger firms. And you look at the success of massive businesses in the US who provide a huge range of products under one account. So yeah, mean, to succeed in the UK market, you do have to be very…

sophisticated, you do have to provide a wide range of services and products because the UK consumers probably the best served in Europe. They are used to a very high level of service, wide range of products and we’re not slowing down in offering them.

Richard Berry (11:41)
So let’s talk about CFDs and Capital.com. What do you think is the one thing that attracts customers to Capital.com and keeps them there for their CFD trading?

Rupert Osborne (11:56)
I think the ⁓ first view that people have of us is on their app. And they download it, they get to browse through the markets, they have a look at our interface. It’s always been designed to be clear and intuitive. And that’s where a lot of our resources are spent are on improving that customer experience on the app. I know of a wide range of clients who find it

just easy to understand and easy to use. For example, we show depth of pricing on our markets so people can see what volumes available at particular prices. That’s something that’s a relatively new innovation in our industry. But where we’re going as a business is what I was talking to you about earlier. It’s about the decision-making and that’s what people are going to see in our platform over the next 12 months.

they’re going to see us adding in more more support to enable them to make better decisions when they’re trading because customers who do that, who really focus on the risk, the reward, they plan their trades. We want to support that behavior. We want to encourage it. And we also want to provide things like guardrails when things maybe don’t go to plan and to encourage them to reassess the choices that they’re making.

Richard Berry (13:22)
Yeah, I think post trade analytics is one of the key things for customers is understanding where they do well, where they don’t do quite so well.

Rupert Osborne (13:32)
Yeah, absolutely. But that’s after the fact, right? That’s after the trades are done. That’s at the end of the month, at the end of the week. What we’re trying to build, what we’re working on now is putting that right in the point of making trading decisions. One thing we always encourage our customers to do is to assess the risk and reward of every position that they go into and then stick to it because it means you’re not going to be swayed by market events, by emotional biases.

And it’s that kind of thing that we really want to provide for customers if you know if they want to

Richard Berry (14:09)
We’ve quite a bit about the app, but it’s funny whenever I test platforms, always test the desktop version. I it’s just habit. I’m too old. Like this is, I used to be young, now I’ve sort of missed the transition to mobile. Do you see a difference between the sort of customers that trade CFTs on mobile and desktop?

Rupert Osborne (14:16)
You’re part of the old school.

Yeah, they know that there is a difference and both platforms are important and and need to be supported From the broker’s side you have a lot more Flexibility with a desktop platform that you can provide a lot more a lot of different features You can things like charts. They work so much better on a desktop screen Than on a you know on a phone in your pocket When I started out in the industry many years ago

What we tended to see were the vast majority of trades were done on a web platform. People would then check things on their phone, but it wasn’t really, it was more of a checking and amending rather than an active execution venue. For us now, it’s the other way around. And maybe about a quarter of the trading activity happens on the web platform. What we see from those customers though is the ones that using the web platform by its nature,

They’re taking more time, they’re being a bit more analytical. They do tend to be a little bit older and a little bit more experienced. But it’s really important as a broker that we provide both sets because there’s two different customer experiences here.

Richard Berry (15:42)
Yeah, I find it really irritating when providers don’t have web based platforms. A lot of the new ones that start up have app only.

Rupert Osborne (15:51)
Yeah, I mean, it takes a lot of investment to do the web platform, right, and to do it well. ⁓ Historically, other firms who’ve relied on third party providers, things like MT4 and so on, ⁓ you don’t have that control. You don’t have that ability to create exactly what your customers want. You don’t have that ability to provide them with the best possible experience. So I think the firms that will win in the future are the ones who are controlling.

the platform experience.

Richard Berry (16:23)
Any top tips? Obviously not investment advice, but any top tips for people to get more out of their account with Capital.com?

Rupert Osborne (16:32)
Yes, ⁓ we see that clients who use stop losses ⁓ perform better in the long run. We do frequent releases of data. We did one for the first quarter of this year. And I think it was in January, a lot of volatility, a lot of action throughout the beginning of this year. We saw that clients who used stop losses consistently, ⁓ their losses were three times less than clients who didn’t.

So when a client, when a trader wants to enter a position, there’s two things I encourage them to do. One of which is to journal it and to document the reason, the idea behind the trade and then be able to see how that changes over time. And the second is to set a risk and reward appetite upfront. And if possible, then leave it alone ⁓ rather than ⁓ reacting.

to events that might occur.

Richard Berry (17:33)
Yeah, emotion and greed and panic. Yeah.

Rupert Osborne (17:36)
I mean,

that’s what we see and have always seen, I think, as an industry from ⁓ what’s the best outcome for our clients, right, which is what we want. And behavior is right at the top of the list. Education is important. Understanding of risk is important. But human behavior and understanding your own behavior and your own psychology is critical because it enables you to make really

much better quality long-time decisions.

Richard Berry (18:08)
So CFDs, they’re obviously a risky product because you’re trading on leverage. I’ve traded CFDs for 25 years and have been a broker. And I think they’re a great product from when they came down from the highs of institutional only and then let people speculate.

with slightly lower costs than ⁓ before, particularly the ability to short the market. But what do you think is the biggest mistake CFD traders make?

Rupert Osborne (18:43)
⁓ I think it’s probably that approach to risk. think ⁓ you’re right. It’s ⁓ a speculative product in many cases. Some traders, they are hedging positions. So it’s not a speculative trade that they might put on that they’re more concerned about what might happen this weekend or next week, which is also understandable with what’s going on in the world recently. ⁓ But what’s really important is that ⁓

you understand the timeframe, what you’re looking for out of a trade, right? And in its best version, CFD trading is ideal for those short-term day trading opportunities. When a market is moving, when there’s something that you like the look of and you want to take a position just for a few days or a few weeks, that’s when it works well. But it’s really important that people understand the downside as well as the upside. Too often, I think,

we as human beings, focus on, you know, what could we get out of this rather than what’s at stake. So I think that risk management is so important. And that’s what we’re trying to improve with our platform work this year. It’s just really enabling those customers to make better decisions.

Richard Berry (20:00)
And what tools, you mentioned stop losses, ⁓ any other tools that people can use to manage their risk?

Rupert Osborne (20:07)
Well, it comes with the, on the upside as well, right? So setting both ⁓ a stop loss and a take profit. ⁓ Because if you’ve got a target in mind, want to reach that target and you want to get to that point and ideally you’ll be close out of that trade at the right level, no matter if you’re asleep or doing something else. I think that’s the most important thing. And then when it comes to actually choosing what to trade, what you…

what you want to take a position on. Don’t listen to the noise. Think about what makes sense to you. And when you are taking a position, make sure it’s with the appropriate size. You’re not doing too much. You’re not expecting the market to move too far. And instead you’re setting your targets and your exposure realistically.

Richard Berry (20:58)
Okay, this is quite nicely answered. What sort of trader are you really? Do you trade much?

Rupert Osborne (21:04)
⁓

I don’t trade as much as I used to. ⁓ I don’t have as much time to devote to it and that’s what’s really ⁓ important. But I’ve been in financial services almost 20 years. I started out at a small investment bank and stockbroker and then I’ve worked at other parts of the industry over the years. ⁓ Yeah, mean my approach ⁓ has always been to ⁓ try and take advantage of a short-term move.

when I’m trading. So I’m not expecting to have a position for weeks or months. It’s more about what’s happening this weekend in the news, what’s happening at the moment.

Richard Berry (21:45)
Do want to talk us through some of your best trades? Or one, have you got a one memorable, one memorable win where you thought, I’ve really, I really called that right.

Rupert Osborne (21:53)
Well,

I’m going to talk about the best and worst. ⁓ I’ll talk about the worst one. Yeah. First of all, because that I think quite a lot of people can probably relate to, which is ⁓ a few years ago, there was a very exciting looking small cap company that was promising great advances in ⁓ battery and renewable technology. And without doing a lot of due diligence or even really very much, I just sort of

Richard Berry (21:56)
Everything must be balanced.

Rupert Osborne (22:22)
bought the story around it and invested a couple thousand pounds, which was quite a lot for me at the time and proceeded to see the shares then halve in price and half again. And rather than cutting my losses and going, you know what, I don’t know what I’m doing here. I’m not too sure what’s going on with this position. I sort of trusted my gut instinct.

The market was telling me something completely different, right? You the price just kept dropping and I should have, that should have been my signal to get out with maybe half my money, but I didn’t and let it go all the way down.

Richard Berry (23:02)
Such

a shame. Do you know what? A lot of people I talk, know, when we do these interviews, it’s always, you know, what’s the best, what’s the worst? More often than not, the worst has always been, I bought some silly small cap stock, which is a real shame because, you know, one of the things that obviously everybody is trying to do at the moment is, you know, big up the UK markets and get people investing. And I do think something has to change in that small cap.

market where companies come to come to market overvalued and They just sort of trickle down and they’re and they’re selling a story It’d be really nice to get people in here and talk about that best one. I don’t know. Maybe you are maybe you’re gonna tell me But you know, it’d be nice to get more games workshop stories

Rupert Osborne (23:49)
Yeah, absolutely. mean, I mean and to be to be honest about it, know, I knew I was taking a risk I knew I wasn’t sort of I didn’t have my eyes closed in that sense If I’d done a bit more due diligence, but I maybe wouldn’t have picked that stock ⁓ But there are always those small companies that go on to be a great things. So, you know, I think that’s part of the attraction, right? ⁓ But yes a bit more due diligence would have have would have helped my bank balance quite a lot

Richard Berry (24:18)
Do your own research, please. That’s the old adage. What about your best investment or trade? What’s been a winner?

Rupert Osborne (24:25)
My,

yeah, probably my best trade was ⁓ several years ago. ⁓ It was, ⁓ I’ve been following what was happening in, this is back during a period of upheaval during the Euro crisis. So more than 10 years ago now. But I was following what was happening in the bond market quite closely because that was part of my job. I was covering futures markets for my, I was on a trading desk then.

and the sort of alarm bells were ringing in lots of ways, but that, to my point of view, that hadn’t really filtered through to the equity markets yet. So I thought, well, there’s an opportunity here. So I set a bunch of orders up to sell the S &P and a couple of other indices. And ⁓ for every order that I set, it was further and further down. So it didn’t mean that I just entered a big position, but I…

staggered orders to execute in bigger sizes if the market kept dropping. So my initial exposure during that week was quite small, but if I was right and the market was about to have a bit of a panic, then I would end up with ⁓ a progressively bigger short position. And that’s exactly what happened over that end of that weekend into the following week. ⁓ And the S &P 500 was limit down on the Monday.

and ⁓ it happened that I was proved right. But the important thing was that I didn’t just take a massive position and just gamble my whole account balance on one trade. I was quite disciplined about it and said, well, you know, might be wrong here. If it goes up, I’ve only got a small position and I’ve got a stop loss that’ll close me out. And that’s it. I can walk away. But it was that planning and that discipline approach to risk that meant that in the space of a few days, I had a very good result.

Richard Berry (26:20)
Brilliant. Do you see many people? So that was obviously done through stop entry orders. Yes. So do you see many people using those at capital? Because obviously everybody uses stop losses. Everybody uses limits when they’re trying to get things a little bit cheaper. But it’s actually a great way to take a position when you think the market’s going to go one way, it starts going that way. And because it’s going that way, you then get involved and ride your position as you should.

Rupert Osborne (26:46)
Yeah, it’s not very common. Our clients do use stop orders to open, but the vast majority are market orders that they enter into in real time. ⁓ I think it’s more common in maybe institutional or other circles where you take this approach, because you might have ⁓ a thesis, you’ve got a point of view, but the market can be irrational, the market can disagree for a long period of time.

⁓ It’s something I’ve I’ve personally done myself a few times because it just it gets you into position Progressively bigger when it’s going the right way and we were talking a bit about psychology before and that’s that’s exactly what what we tend to see ⁓ on the trading platform world is that generally speaking people don’t let the winning trades run and They don’t cut back. They’re losing trades anything

Any strategy that enables you to do that ⁓ is in the long run going to be positive for you, I think.

Richard Berry (27:50)
probably a great way to build a bit of discipline and patience actually as in you know not needing that immediate gratification to do it because you think something might happen that that sort of ability to sit back and and wait probably yeah a very good strategy

Rupert Osborne (28:06)
Exactly. Yeah,

you can, you know, can let these orders expire, you can control them, you can move them around depending on what you’re thinking. But ⁓ yeah, that is a really important point, having that sort of disciplined and patient approach ⁓ pays off in the long run.

Richard Berry (28:25)
What do you think are going to be the biggest market themes for the rest of 2026? Where do you think? I suppose, where’s the money going now? And where do you think the positions are going to be going?

Rupert Osborne (28:37)
Well, ⁓ can’t give any market.

Richard Berry (28:40)
No,

not market advice. ⁓

Rupert Osborne (28:43)
⁓

But ⁓ what we’ve, mean, can anyone talk about AI more than we’re already talking about it? I’m not sure.

Richard Berry (28:51)
I think we

did quite well to wait so long into the conversation before we…

Rupert Osborne (28:55)
It’s on everyone’s lips, right? It’s the investment ⁓ of the year. It’s what everyone’s talking about. ⁓ Interestingly, what we see from our clients is they are looking deeper into it. They are looking at the stories behind the hype. So whether that’s data sensors, power systems, they are looking in more detail in those sort of ⁓

ancillary stories that support the AI revolution. So it seems that every week there’s a story of a stock rebranding itself as an AI company and the stock shooting up multiples. Clearly that’s a good indication of a frothy and overhyped market. So we all should be careful about that. But that’s where we see our clients sort of digging into. The other thing that’s interesting this year is

⁓ and that I think our clients are responding to is the macro picture and the volatility that we’ve seen this year has been quite sustained and quite different I think than previous ⁓ eras. ⁓ We’ve seen some of the cross asset correlations break down. We saw bonds and stocks decline significantly. I think in the last

40, 50 years, that’s only happened in a handful of years.

Richard Berry (30:28)
you get

your exams, that’s one of the first things you have to is when one goes up the other goes down

Rupert Osborne (30:34)
Yeah, it’s one of the core core beliefs in modern finance, isn’t it? although if you zoom out even further, you know, it’s not as clear a relationship it’s it’s more recently that’s been that’s been a clear relationship but when you have that those emergence of so many different themes and risks it can lead to some some instability and then you know, good luck to anyone who’s trying to predict what

the president of United States is going to be tweeting about next because when that happens, obviously, there’s huge volatility that can follow.

Richard Berry (31:10)
Sure. Going back to the AI theme, which is obviously, you know, people like to trade what’s in the news and that’s completely understandable. Have you seen a big position shift from people that are bullish and bearish within the AI sector? I mean, presumably you have lots of cool data that shows you where client sentiment sits.

Rupert Osborne (31:31)
We do, and I think we shared some of it in our Q1 trade report. you know, make sure you have access to that, Richard. You can pull some insight out of that. what we see generally from our clients is ⁓ that, yes, you’re right. What’s in the news? What’s hot? What’s being discussed online does tend to occupy quite a lot of their thought and a lot of their trading decisions.

Richard Berry (32:01)
Okay, and last question. We ask this of everyone and we always get fascinating answers. ⁓ Book recommendations. ⁓ Do you have a book that you think everybody should read that will help them understand the mechanics of the market or macro?

Rupert Osborne (32:20)
Yeah, I mean, I’m not sure if any of your previous guests have recommended this, but Thinking Fast and Slow, which was written by this fantastic, I think it was a professor, Kahneman. And when I read that, it really opened my mind up to how humans behave under pressure, how we behave when there’s

you chance of making or losing money. It really looks and opened my eyes to how there’s a lot of the behavioral science has a lot of insight into how we ⁓ act. There’s a couple of fascinating parts of it. I mean, it’s just generally a fantastic book and it’s something I’ve read a couple of times, but there’s two really interesting parts for trading. And a lot of his experiments involve like,

a wager or a proposition and see how people maybe make choices that aren’t economically rational because they’re using their emotional, their intuition rather than thinking rationally about the choices. ⁓ taking a leaf out of his book would be ⁓ to recognise that as humans we’re very averse to losses and taking a loss is much more painful.

than the pleasure of making a profit, which kind of explains how we’ve evolved and how we’ve got to a successful ⁓ place as a species. But when it comes to investment choices and putting your money to work for the long term, that can actually work against you. And that’s what we’ve seen in the UK. We’ve seen the government, we’ve seen industry trying to encourage retail investment.

Historically, we’re really low. We have huge amounts of cash sitting in Isis and cash accounts, hundreds of billions of pounds that you could call excess savings, where someone has already saved up enough money to pay for six months of bills. And rather than invest it, which is much more common in places like the United States and also many European countries, people are worried about the loss. And what that means is that in a long period of time,

you’re probably going to do a lot worse due to inflation and not being invested in a productive assets like companies. So on the face of it, it seems quite odd why people don’t invest more money and why people, especially in this country, aren’t using brokerages, aren’t using ISA accounts, aren’t investing for the future as much. when you, the way he explains it is that we’re so hardwired.

to avoid losses wherever possible, that kind of explains it. When you can understand how your mind works and how your behavior can influence your decisions, you can start to actually make better choices for your money.

Richard Berry (35:29)
You know, that makes an awful lot of sense for any trader that doesn’t cut their losses and doesn’t run their wins. That should help them be able to realize a loss quickly.

Rupert Osborne (35:43)
Yeah, absolutely. And that’s, you know, that’s what I think the best traders have always done. They’re not necessarily right about trade more often than the average average trader. ⁓ But what they do is they are much more attuned to how is this trade doing? Has the market situation changed? Are my assumptions still correct? Am I biased one way or the other? If I’m losing money, the market is telling me

maybe I haven’t got this right, maybe it’s the wrong time, I should reduce that. If a market’s going in my favor, a position’s doing well, maybe it’s gonna continue to do well, maybe I should add to it. that kind of behavior is also, for a lot of people, is quite counterintuitive. But in the long run, you would definitely say that’s a better way to make your decisions.

Richard Berry (36:36)
I mean, there are endless statistics that show the best investors in the world get it right less than half the time. It’s how they. It is incredibly, I was reading, I was reading a book. was a follow-up to Art of Execution, called Stop Market My Shows. It’s brilliant. Um, and it, it looks at the most profitable hedge fund managers in the world. And some of them are like a 45 % hit rate, but they still make money.

Rupert Osborne (36:44)
I would’ve guessed half, I would’ve guessed fifty-fifty.

because the discipline.

Richard Berry (37:05)
Yeah, and I mean the whole theme of the book is, can’t your losses run your wins? That’s it. And it’s having that sort of ability to realise a loss quickly and not be greedy and take your profits.

Rupert Osborne (37:19)
Yeah, mean, trading and investing, it’s a skill like any other skill. And rather than just trusting your gut, trusting your intuition or just following what other people are doing or saying, if you do put in ⁓ even just a small amount of time to learn, to understand how your mind works, to understand risk and reward, to ⁓ invest and trade with the money that’s right for you and grow your experience as you’re doing it, grow your knowledge as you’re doing it.

then you will have a much better experience.

Richard Berry (37:53)
Well Rupert, thank you very much for coming in. was a pleasure to talk to you. Congratulations on all the great reviews and winning the CFD platform. If you’ve used capital.com or if you go on to use them, please do come to the Good Money Guide capital.com review page and tell us what you think. Thanks again Rupert.

Rupert Osborne (38:13)
Thank you, Richard.