The history of E*Trade can be traced all the way back to 1982, and the founding of TradePlus by William Porter and Bernard Newcomb. Porter and Newcomb took start up capital from TradePlus to found E-Trade Securities in 1991. The company then expanded aggressively through the 1990s to become one of the largest discount brokerages in America. It now offers a wide range of online, mobile and telephone-based broker services to investors who want to manage their own portfolios.
E*TRADE Customer Reviews
E*TRADE Alternatives
We currently rate Interactive Brokers as the best stockbroker in America based on our pricing, market access, margin and customer reviews matrix. We’ve compared and tested the best major American stock brokers that offer online stock trading and investing as well as other peripheral products such as ETFs (exchange-traded funds), options and futures.
| Name | Logo | GMG Rating | Customer Reviews | Stocks Available | Stock Trading Costs | CTA | Feature | Expand |
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| GMG Rating | Customer Reviews | Stocks Available 17,913 | Stock Trading Costs 0.003% | Features:
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| GMG Rating | Customer Reviews | Stocks Available 5,000+ | Stock Trading Costs $0 | Features:
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