Is the AJ Bell general investing account worth it?

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Yes, AJ Bell’s general investing account is one of the cheapest and safest ways to invest outside your tax-free allowance (SIPPs & ISAs) for longer-term investors in the UK.

AJ Bell General Investing Account Review
AJ Bell

Name: AJ Bell General Investing Account 

Description: AJ Bell's GIA is most suited to investors who are price sensitive and want the cheapest overall investment platform for starting to grow a small investment portfolio. AJ Bell offers share dealing in over 24 stock markets, bonds, ETFs and over 2,000 funds (of which around 500 are investment trusts), including a range of the company’s own funds that have been created in-house so you can invest by how much risk you want to take, or by theme or region.
Capital at risk


  • Investments: Shares, ETFs, bonds & funds
  • Minimum deposit: £500
  • Account types: GIA, ISA, SIPP, JISA, JISA, JSIPP
  • Account charge: 0.25% annual charge
  • Dealing fee: Shares £4.95 – £9.95, funds £1.50


AJ Bell charges 0.25% of the value of your for a general investment account, but share account fees are capped at £3.50 a month. Dealing costs are £1.50 for funds and £9.95 for shares but drop to £4.95 where there were 10 or more online share deals in the previous month.

Special Offers:

  • Recommend a friend, and you’ll both get £100 gift vouchers – When you recommend a friend to AJ Bell who invests more than £10,000 in a SIPP or ISA, you and your friend can get One4All gift vouchers worth £100.
  • Switch your share dealing account and receive up to £500 to cover exit fees – If you transfer your share dealing general investment account valued at more than £20,000 to AJ Bell they will help cover any exit fees charged by your current provider. They will cover £35 per investment moved and up to £100 for general exit fees, up to an overall maximum of £500 per person.
  • Free subscription to Shares Magazine worth £220
    Get a free subscription to Shares (worth over £220 per year) by maintaining a balance of £4,000 or more across your AJ Bell investing accounts.

Investing Platform: 

AJ Bell’s investment platform is functional and well laid out. Key share and fund information is available to view at the time of execution.

AJ Bell GIA Platform


  • Pick your own shares, funds and bonds or use their investing ideas
  • Low account fees capped at £3.50 a month for shares
  • Lots of accounts types


  • High phone dealing charges
  • Pricing
  • Market Access
  • Online Platform
  • Customer Service
  • Research & Analysis
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